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Yara Ghannam, Marketing Director

Yara Ghannam

Marketing Director·Derma Clinic

Lebanon

Master's degree, Visual Communication, Multimedia and DesignThinking

Work experience

Total years of experience: 11 years, 2 months

Marketing Director

June 2019 - Present

Derma Clinic

Beirut, Lebanon

June 2019 - Present

Full analysis of previously used communication methods and visuals and weak point study.
Development and implementation of a new marketing plan and social media strategy.
Managing and developing promotional programs to highlight the clinic’s services to drive interest and sales.
Video shooting and editing informative videos and interviews.
Photo shooting before and after beauty shots.
Collaboration with the administration to uncover insights and strategies to implement.
Website user interface and experience relift.
Creation of visuals and SEO friendly content for social media channels.

Marketing Coordinator & Prepress Senior Visual Communicator

January 2018 - May 2019

Byblos printing sal

Beirut, Lebanon

January 2018 - May 2019

Development and implementation of a marketing plan and a social media strategy.
Restoration of the company’s online presence.
Creation of informative and appealing SEO friendly content, copyright and visuals.
Designing of the company’s ID communication kit for 2019.
Administration in branding's choice of media.
Handling one on one client projects from concept to completion - with conflicting deadlines - based on corporate identity and client preferences.
Providing guidance to junior designers in terms of production and Prepress files preparation (molds, CMYK color combinations and use, latest printing techniques and effects, software knowledge).
Achievements Social media channels increase in page likes. Enhancement of user's engagement, thus increasing sales. Creation of the company’s online presence.

Company industry:
Publishing
Job role:
Design, Creative, and Arts

Public Relations & Marketing Coordinator

January 2017 - December 2017

Arab Open University

Beirut, Lebanon

January 2017 - December 2017

Coordination of online and interpersonal public relations related activities.
Event organization and management.
Publicity planning and marketing for public relations strategies, meetings, and activities.
Marketing, developing and coordinating campaigns and marketing strategy in line with the University’s objectives, sales activities, and budget.
Orienting promotional events, campaigns, and publications. Online media coverage.
Directing and designing brand corporate identity-related operations.
Achievements Uplifting of the University’s printable visual identity kit from calendars and annual magazine to event posters and online posts.

Company industry:
Primary, Prep, & Secondary School
Job role:
Administration

Freelance Graphic Designer

January 2017 - December 2017

VIP Clinics, Dr. Mohamed Chamsine

Latakia, Syria

January 2017 - December 2017

Handeling all Visual Aspects; Graphic Design, Corporate, Branding, Animation and Video Editing.

Company industry:
Other Healthcare Services
Job role:
Design, Creative, and Arts

Freelance Illustrator

January 2017 - April 2017

International Novel Illustration to be released in India

Chennai, India

January 2017 - April 2017

Black and White Celtic / Gothic Illustration and Rendering for all Novel Drawings and Maps.

Company industry:
Media Production
Job role:
Design, Creative, and Arts

Freelance Animator

August 2016 - December 2016

Life Beauty Clinic

Beirut, Lebanon

August 2016 - December 2016

Full corporate identity, Branding, Animation, Video Editing and Photography.

Company industry:
Other Healthcare Services
Job role:
Design, Creative, and Arts

Freelance Illustrator

June 2016 - October 2016

Librairie du Liban

Beirut, Lebanon

June 2016 - October 2016

Storyboarding, Illustration, Digital Art and 3D Sketching for school and university books - Oxford and Longman.

Company industry:
Primary, Prep, & Secondary School
Job role:
Design, Creative, and Arts

Design Account Manager & Marketing Coordinator

June 2016 - September 2016

Exclusive Management

Beirut, Lebanon

June 2016 - September 2016

Director of all corporate design-related operations.
In-house visual relift for 3ish privilege and Pinkkode accounts and interfaces.
UIUX adjustment for 3ish and Pinkkode mobile applications.
Achievements Adjusting 3ish and Pinkkode mobile apps in terms of user interface and experience.

UIUX Intern

July 2015 - September 2015

Creapix, Web Development Agency

Beirut, Lebanon

July 2015 - September 2015

Introductory to UIUX and website creation process.
Designing, prototyping, and testing user interfaces.
Studying and researching to evaluate the best solutions for online platforms.
Analyzing and recommending improvements to existing user interfaces.
Branding pitches for Handasat, Clover Insurance, Micheal Bridz and 3D Scales.

Company industry:
Media Production
Job role:
Design, Creative, and Arts

Graphic Designer & Computer Section Supporter

June 2014 - April 2015

Maliks Bookshop

Beirut, Lebanon

June 2014 - April 2015

Performing computer and printing-related services including customized designs and layouts and print-on items.
Technical Support for the Computer Section.

Company industry:
Media Production
Job role:
Design, Creative, and Arts

Education

Lebanese University - Institute of Fine Arts - Branch II

June 2016

June 2016

Master's degree, Visual Communication, Multimedia and DesignThinking

Lebanon

GPA (percentage): 80%

GPA (percentage): 80%

The major that I have chosen relies on applying a problem-solving process that generates an array of unorthodox innovative solutions to any given problem.

Lebanese University Institute of Fine Arts - Branch II

June 2013

June 2013

Bachelor's degree, Graphic Design

Lebanon

GPA (percentage): 90%

GPA (percentage): 90%

Skills

Adobe Premiere Pro
Expert
Adobe Premiere Pro
Expert
Concept Development
Expert
Concept Development
Expert
UIUX - User Interface and User Experience
Expert
UIUX - User Interface and User Experience
Expert
Digital Illustration
Expert
Digital Illustration
Expert
Creative Problem Solving
Expert
Creative Problem Solving
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Adobe After Effects
Expert
Adobe After Effects
Expert
App Design
Expert
App Design
Expert
Typography
Expert
Typography
Expert
Web Design
Expert
Web Design
Expert
Animation
Expert
Animation
Expert
Multimedia
Expert
Multimedia
Expert
Photo Editing and Manipulation
Expert
Photo Editing and Manipulation
Expert
Adobe Illustrator
Expert
Adobe Illustrator
Expert
Adobe InDesign
Expert
Adobe InDesign
Expert
2D Animation
Expert
2D Animation
Expert
Brand Management
Expert
Brand Management
Expert
Calligraphy
Expert
Calligraphy
Expert
Video Editing
Expert
Video Editing
Expert
Storyboarding
Expert
Storyboarding
Expert
Social Media
Expert
Social Media
Expert
Sketching
Expert
Sketching
Expert

Languages

Arabic
Native Speaker
English
Expert
French
Intermediate
Spanish
Beginner