Yara Hussain

Oversee integrated marketing campaigns across six subsidiaries.
Coordinate monthly content calendars: align social posts, e-newsletters, and print adverts with each brands identity and
seasonal objectives.
Manage vendor relationships for print, digital-ad buys, and experiential setups—ensuring on-budget delivery and brand
consistency.
Track KPIs (engagement, inquiries, bookings, sales uplift) for each business line using Google Analytics and in-house
reporting tools; prepare weekly dashboards for the CMO.
Plan and execute four annual flagship events (heritage festivals, product launches, VIP tours), handling logistics from venue
booking to post-event ROI analysis.

Rotated through Al-Aqtabs heritage retail (Al Balad Souvenir), cultural programs (Jeddah Our Days of Bliss), tours (Unique
Tours) and publishing arms, drafted social-media posts, flyers, and web content.
Supported Al Aqtab Advertising with creative briefs, basic media-buy planning, and coordination between designers, printers,
and brand managers.
Conducted on-site customer surveys at events and retail outlets; synthesized insights into recommendations for upcoming
campaigns.