Yaser Tawakul, Regional Sales Manager

Yaser Tawakul

Regional Sales Manager

Tan Gulf Trading Est.

Location
Saudi Arabia - Khobar
Education
Bachelor's degree, business administration
Experience
25 years, 6 Months

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Work Experience

Total years of experience :25 years, 6 Months

Regional Sales Manager at Tan Gulf Trading Est.
  • Saudi Arabia - Khobar
  • My current job since January 2019

• Achieve regional sales operational and financial objectives.
• Establishes sales objectives by creating a sales plan and quota for districts in support of national objectives.
• Maintains and expand customer base by counseling district sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities.
• Create a distinct sales process and marketing strategies for sales managers and reps to follow.
• Educate sales team on new or upcoming products and services.
• Analyze monthly sales outcomes and create reports for upper management.
• Plan & achieve region’s expansion plan by Channel (New accounts).
• Develop & monitor individual performances of the Sales Team and motivate them, either through personal counselling and/or imparting training in tactical selling skills to improve and enhance their capabilities and sales performance.
• Conduct regular market visits to check route coverage and availability of company products in the market as well as monitor competitor’s activities.
• Look for new business opportunities in order to safeguard the customer base and increase market share.
• Co-ordinate with Finance & Accounts to ensure compliance with all financial norms to control collections.
• Coordinate with marketing team & ensure orders are supplied to trade to increase brand visibility (Gondola, FSDUs, etc…)
• Conduct Promotions and analyze/evaluate their impact.
• Coordinate with marketing team & Implement marketing activities.

Emerging Channels Sales Manager at Zohoor Alreef Company
  • Saudi Arabia - Khobar
  • January 2011 to January 2018

• open new channels of sales like the whole sales and to distributing our products to the biggest Retailer in the market.
• Offer the first concept of the business gifts (perfumes set) for a company's employees, Or to any limit in dealing commercial with companies, or Trade marketing deal.
• Follow up from scratch to start deal with the biggest Beauty & cosmetics retailer shop - & pharmacies
• Choosing the fitting products range plan that make good sales in the retail.
• Negotiate the terms of the contract.
• Responsible to make sales Budgeting & OPEX / CAPEX budget for my responsible department.
• Planning for the promotion campaigns, put proposal to discussed with our finance department to maintain the state of P&L.
• Calculated sales forecasts for newly launched products - Defined the financial budget and targets for new sales projects.
• Promoted employees through focused training and goal setting Implemented a road map for all teams which I'm currently managing.
• Ensure the correct products and services are delivered to customers in a timely manner.
• Develop trust relationships with a portfolio of major clients to ensure they do not turn to competition.
• generate sales reports (sell in & sell out).

Sales Supervisor at Chalhoub Group
  • Saudi Arabia - Khobar
  • January 1997 to January 2010

• Supervising sales team of 9 promoters distributed in the largest points of sales in major malls.
• Instructing salesmen for the best sales techniques, and lunching promotions for new products.
• Reviewing sales report, analyzing market movements, and studying customers’ needs.
• Coordinating with international makeup artists, and organizing special Beauty Schools in the beauty salons, demonstrations, parties.
• Monitoring stock movement and managing purchasing orders processes.
• Managing a team of sales promoters throughout the eastern region.
• Scheduling the rout for each salesman and distributing targets and reviewing the sales reports on weekly basis, sales targets achievements, following up credit collection status.
• Penetrate new marketplaces and maintaining relationships with existing customers.
• Designing marketing plans for Key Account customer, merchandizing, and promotions.
• Developing relationships with decision-makers that lead to major contracts.
• Developing the marketing strategy for promotional services both to business-to-business, and business-to-consumer markets

Education

Bachelor's degree, business administration
  • at Baychester university
  • January 2014

Specialties & Skills

Market Research
Marketing Strategy
Materials
Marketing
Office Management
CONTRACT MANAGEMENT
CUSTOMER RELATIONS
FINANCIAL
GOAL SETTING
MANAGEMENT
PERSONNEL
ADVERTISING
COMMUNICATION SKILLS
BUDGETING

Languages

Arabic
Expert
English
Expert

Training and Certifications

• Change Management (Training)
Training Institute:
ZAR Co Institute
• Stress Management (Training)
Training Institute:
ZAR Co Institute
Goal Setting (Training)
Training Institute:
ZAR Co Institute
Team Building (Training)
Training Institute:
ZAR Co Institute