Vice President
Alchem International Limited
Total years of experience :28 years, 0 Months
Building Alchem brand & generating profits by synergistic initiatives & business expansions.
•Re-energizing the existing business portfolio of Phytomedicine into Phytomedicine Gen 3 through systems implementation & new product launches.
•Launch of new business initiatives - Pharma OTC division (launched in 2015) & repositioning skin care division (Epique).
•KOL (Doctors) management, CRM activities, distribution management, key business accounts.
•Media planning / budgeting & execution for Pharma OTC Division - ATL - BTL activities, print media, radio, TV, outdoor etc.
•Conducting brand clinical studies in India and abroad and getting them published in international journals. (27 has been published)
•Training & leadership program for managers, medical representatives & promoter of pharma OTC
•Building digital & social presence, handling agency accounts, ground activation, planning the activation strategy.
•International business expansion - Coordinating liasoning with the drug department for dossiers preparation / registration / approvals / coordination, appointment of distributors, whole sellers & team of locals and imparting training
•Government registration, documentation and key account management.
•Launching pharma operations in West African countries.
• Conceived to capitalize on African market into pharma operations in different categories.
(pharma / pharma OTC, medical devices, diagnostics)
• Created marketable next-generation products portfolio as per the country specific requirements after proper market research in phase wise manner.
• Coordinating liasoning with the drug department for dossiers preparation / registration / approvals / coordination and filing of tenders in respective countries for speedy business.
• All marketing activities related to brand plan (brand name, trade mark applications), respective country approvals and launching with tools.
Professional experience, continued…
• Responsible for International market research / survey, product selection, out sourcing, getting it manufactured on P2P basis, coordination for Dossier preparation as per guidelines of respective countries. product registration, approval in the respective countries.
• Appointment of distributors, whole sellers & team of locals and imparting training.
• Launched the Western African Countries & got products registered in shortest time.
• For immediate revenues launched the medical devices & got the special permission for countries.
• Developed new business model for faster revenue generation for ethical, generics & OTC business - An innovative Mixed Model
• Responsible marketing & sales functions, corporate & brand budgeting, pricing & promotional strategy, pruning of brand portfolio, GC per brand, revenue generation, and new business development with reference to market trends & ORG.
• Established operations for India, Nepal, African countries & registration of new brands.
• Strategic & policy planning, key account, KOL, new product launches, market research, product pruning, training, distribution channels establishment and management.
• Conversion of potential brand in to OTC & Quasi OTC by DTX approach.
• Team size - 380 MR’s, 45 ASM’s & 20 ZSM’s) & PMT - 6 Product managers & GPM
• Gave 11 % growth to the division by restructuring the products & team.
• Developed online reporting system with master data base for PAN India as per specialty
• Establishment of PR department, digital marketing initiative.
MM based at Chandigarh
Launched the complete initiative from the scratch along with 3 divisions in span of one year with 450 MR’s & managers and got tie up with international brands
based at Chandigarh
Therapeutic Categories - Responsible for Gynae, Antibiotics, Nutraceutical & OTC
Major Brand launches during tenure - Cirrholiv (Hepato - protective) - Did 5.8 Crs in first year of launch (Nov 2007), Gasgon (Carminative Oil) - Did 3.1 Crs in first year of launch (July 2008).
Major Achievements & Contribution
•Preparations of brand plans, portfolio analysis, strategy customization at regional level, brand promotion & budgeting, KOL development, key accounts management, customer analysis, deriving pricing & promotion strategy vis-à-vis competitors.
•Conducting clinical trials for new brands, training to field staff and PMT, skill development, weak HQ management as per ORG & Market analysis.
Professional experience, continued…
•Thrust on prescriptions & scientific support imparting a specialty orientation to the business & campaigns, CME, conferences & licensing opportunities identification (institution and government bodies and external agencies).
•Cirrohliv & Gasgon was the best brand launches got appreciation & cash award from Chairman & division had growth of 9 %
Brand Portfolio - Vaccines, Gyanec, Nutraceuticals, antibiotics & pain & Gastro
New brand launches - Vaccines - Bevac, Tripvac, Bett, ASVS, Hib Influenza vaccine.
Other categories - Tastypro, Calsuper, Hbfast, Gaspaz, Gaspaz-DS, G2k
Major Achievements & Contribution
• After success of Vaccine portfolio, worked for Nutraceutical & Gastro portfolio
• As a special assignment handled operations for West & North India including UP & MP & was able to give all time high performances for which got awarded from SVP.
Therapeutic Category - Vaccines - Polio, Typhoid, Hib, Meningococcal -A+C+Y+Z, Rabies
Major Achievements & Contribution
•Deriving brand launch strategy, brand plan, product monographs visual aids and promotional strategy for field, imparting training, competitor’s analysis, pricing strategy as per competitors
•KOL development, CME, awareness programs, conducting regional & national conferences (IAP, FOGSI, IMA), and vaccine distributor development & distributor meet, camps
•Responsible for development and lassoing with key intuitions for business (Government health department- NCT Govt., NDMC, MCD, Defence, NTPC, IOC, ITBP, R & R, Major Hospitals across India)
•Formulated the launch strategy, branding strategy for vaccine brands, budgeting, campaigns, pricing, regional analysis and evaluation
•Established the complete distribution network for vaccines across India
•Involved in the clinical trials for Hib & Quadri vaccines
based at Jammu
International businesses Program
PGDM
Masters in marketing & Advertising
post graduation in organic chemistry