Associate Director, Outreach and Admissions
Vidyashilp University
Total years of experience :15 years, 3 Months
Associate Director Outreach and Admissions. Location: Bangalore
Other responsibilities:
Planning, implementation of Events and workshops for creating brand Visibility for four schools under VU
Effectively plan and execute ATL and BTL marketing activities In India, Middle east.
Curating and building events to create awareness of Interdisciplinary and deep domain specialization.
Brand building activity to highlight the legacy of excellence in education and disruptive innovation in school education.
Creating workshops for collective learning experiences and ability to apply these skills across diverse other domains, industries and contexts.
Creating VU transformative experiences,
Shortlisting the best international events to create brand visibility in GCC Asia and India.
Participating in career open days in all IB schools in India and the Middle East
Networking with influencers and partnering with them.
Designing and forecasting annual marketing budget
Planning, identifying and shortlist the digital marketing agencies for running social media campaign.
Participating in various awards and ranking which can generate maximum visibility for university branding.
Handle sales operation to generate revenue and. calculate (ROI) Return on investment from team
Liaising and building relationships and client servicing with channel partners across India middles east for student sourcing.
Maintaining daily, weekly and monthly MIS reports for the region
Sharing new market updates with the product team to develop products
Deliver product presentations to internal and external stakeholders
Follow up with the legal team for contracting
Design loyalty programs for partners
Create a new database and database management
Creating brand visibility of ADYPU in the Indian market.
Total
ITM Group of institutes Mumbai.
DMBA - Distributing MBA
•Efficiently manage sales of business development across PG vertical
•Identify, partner and contract with universities for joint MBA programs
•Sourcing students for partnering universities
ET cases - ET cases is India’s first clearing house
•Signing and contracting with India’s top 50 premium management institutes for case sourcing
•Business development for FDP, MDP and corporate training
Kotak Securities - CMPF Certification
•Liaising with undergraduate colleges for sales and business development for mandate programs between Timespro and Kotak Securities placement oriented certifications
BBC Knowledge
(A BBC UK knowledge magazine catering to K-12 segment and India Rights are with WWM)
•Sales of online subscriptions to CBSE, IGSC and IB boards
•Sales of advertisements, events and activations
Other responsibilities:
•Effectively plan and execute ATL and BTL marketing activities
•Designing and forecasting annual marketing budget
•Handle sales operation to generate revenue and. calculate (ROI) Return on investment from team
•Liaising and building relationships and client servicing with channel partners across India for student sourcing
•Maintaining daily, weekly and monthly MIS reports for the region
•Sharing market updates with the product team to develop new products
•Deliver product presentations to internal and external stakeholders
•Follow up with the legal team for contracting
•Design loyalty programs for partners
•Offer excellent pre and post-sales customer to all stakeholders
•Create a new database and database management
Highlights:
•Winner of Timespro Achiever’s Award 2014
•Was part of the core team that launched Timexpo’s (INDIA'S FIRST EVER DISTRIBUTED PROGRAM) for the Higher Education sector
GM Marketing
Responsibilities:
•Design and implement an effective marketing plan to make the product as "Product of Choice" and its unique value propositions.
•Making complete ATL and BTL marketing plan and annual marketing budget
•Dealing with the colleges, institutes, and university portfolio and ensuring we achieve region targets
•Planning and executing the regional plan with a focus on generating business
•Providing comprehensive education, information, training and guidance to the team
•Innovate activations for lead based and click - as per client’s requirement
•Manage accounts and effectively lease with the Advisory,
•Handling sales operation to generate revenue and. calculate (ROI) Return on
•Investment
•Account management and effective liaison.
•Designing of loyalty programs for partners.
•Acquiring new database and database management
•Develop partnership relationship with internal and external stakeholders
Responsibilities:
•Successfully established Mumbai city branch operation and generated overall revenue in tune of approx. INR 4.9 cores in the year 2009.
•Generated a revenue of INR 5 cores in the year 2010
•Responsible for maintaining the standards, evaluation and quality of admission procedures
•Implemented latest tools and technology in the admissions process
•Build partnership relationship with internal and external stakeholders
•Plan and present new strategies, initiatives and programmers to senior management
•Collaborate with the faculty and school administrators to plan and provide leadership in key
Recruitment events to attract the students
• Efficiently managed the overall marketing and branding activities of the entire admission cycle including BTL activities
•Liaise & maintain healthy relationships with channel partners in a pan India basis. Designing of loyalty programs for such partners
•Coordinating with creative agencies for developing marketing collaterals and campus branding
•Planning and execution of ATL & BTL activities and media buying.
•Guiding and mentoring team to get best results by resolving conflict management
•Implementing strict process and compliance skills
Highlights:
•Letter of Appreciation from Smartsim for conducting the Mumbai league of IIM Ahmedabad ‘Confluence 2010 National Business Olympiad in Mumbai’.
•Key member of the core team for the launch of the startup brand
Certification Courses •Completed Strategic Leadership from Prof. Partho Ghosh, Head of Strategic Leadership, MIT, U.S.