Yasir Arafat

Managing the marketing and communications initiatives of the comapany

Maintained and implemented an effective filing and administrative system for all matters related to the
department
 Identified and maintained a comprehensive database of customers, sponsors, media and any other potential
client base for effective and targeted communication
 Formulated all correspondence related to the client base, media, sponsorship proposals, letters of thanks and
appreciation and any other required business correspondence
 Assisted in maintaining an effective and updated file of the company’s press kit, biographies, developments and
photography
 Handled all dissemination of information to the media and to maintain an effective working relationship with all
members of target media, electronic and print, local, national and international to encourage and maximize
coverage of all events and promotions
 Supported in hosting members of the media, strategic partners and clients at functions and events whenever
required
 Aided with the production of all promotional material, including gathering of supporting data and collateral and
briefing the advertising agencies and/or printers
 Assisted in establishing effective relations with agencies to devise and maximize publicity materials (printed
collaterals, radio campaigns, advertising, etc.
 Supported in managing the online content and imagery of TIME and the property(s) on timehotels.com and in
other publications, e.g. within the Intranet
 Contributed in managing effective direct marketing campaigns to identified target markets using either surface
or electronic mailing means, including but not limited to TIME Rewards

Researched and analyzed market trends, demographics, pricing strategies, and other relevant information to deliver sterling support to managers and directors develop marketing plans.
•Planned, executed, and managed different exhibitions and corporate events; communicated of marketing plans, tasks, and deadlines every month including media buying, branding, ATL activities.
•Extensively coordinated with Sales Heads and incorporate/evaluate their feedback in the campaigns effectively.
Key Accomplishments:
•Designed and launched nationwide customer follow-up program to increase overall client satisfaction and achieve brand awareness to 25% and publicity to 28%.
•Captured three new clients with potential revenue of 13.8 M in the first quarter by delivering strategic plan.