Team Lead Digital and Social Media
Geo Television Network
Total years of experience :11 years, 2 Months
Leading team of Monitors and Researchers for the Digital Assets of the Groups.
Monitor ROI & KPIs, develop and revise strategies & media plans if necessary.
Maintain 3th party technology and digital media business partners’ relations such as Design & Development, SEO, CDN, Growth Management.
Improving new strategies to increase social media engagements, website traffics or app subscriptions.
Manages Digital Media operation and marketing budget.
Operates digital media planning with performance specialist.
Review new technologies and emerging digital marketing trends to keep the company at the forefront of digital era.
Works together with the other teams (Marketing and Sales people, Web editors, Social Media Executives, designers and web developer) to finalize and execute end-to-end digital projects.
Following up new developments about digital, web and social media trends and reporting them.
I also collaborate with other internal communications, marketing and online disciplines, to ensure implementation of an aligned strategy and integrated marketing communications plan for the group. Works closely with the Senior Leadership Team as an internal communication partner and communication consultant to support delivering impactful content and landing global key messages across key internal channels. Maintain editorial content and activity calendar management for all internal channels by adjusting and adapting the plans accordingly
Create and Launch News Website www.bolnews.com
Focusing Primarily on Team building was been able to run a team of 17 new and upcoming media students, mentoring and teaching them about Sub Editing and News Writing.
With my last employer, worked as a Social media manager with the following responsibility
Producing and writing content for Digital portal and News Desk sourcing images and artwork, and commissioning photographers
Maintaining the News portal and Digital Media of the once it is live and ensuring the information is accurate.
Planning the style of copy required and the frequency with which it will need updating
Creating schedules and agreeing deadlines
Identifying suitable subjects for interview
sourcing images and artwork, and commissioning producers
Liaising with clients or internal departments to check on content, style and presentation
Incorporating written copy onto the website from other individuals or departments
Maintaining the web site once it is live and ensuring the information is accurate
Developing editorial policies, copyright, data protection and best practice.
Assisting in researching and writing stories as well as sourcing and editing pictures, video and commissioning graphics to enhance the content of the website and mobile applications.
Supervise website and Digital platforms
Work with other producers across the newsroom, as well as with the news desk, to cultivate a collaborative approach to news gathering and delivery across the channel
As Social Media Manager
• Devising strategies to drive online traffic to the Website, Social Media, Blogs, IVR, SMS and VAS.
• Maintain understanding of the latest digital opportunities and trends in consumer interaction with digital technology and inspire the organization with those possibilities.
• Tracking traffic, content and making improvements to the Digital platform.
• Utilizing a range of techniques to maximize online traffic through effective campaigns and content posting.
• Overseeing social media strategy for the company.
• Redesign of the company websites.
• Improving the usability, design, content of the website, social media and VAS.
• Responsibility for planning strategy control of digital media of the company.
• Evaluating customer research, market conditions and competitor data.
• Heading the digital team to manage internal network of content authors to ensure that website and social media presences meet high editorial, usability and effectiveness standards.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
As Web Editor
• Create and Launch News Website www.newsone.tv
• Supervised news content for English and Urdu News websites.
• Proofed technical material and established Content for Social media.
• Innovated and formulated multi-media content.
• Coordinated with freelance writers and Bloggers for English and Urdu Content.
• Mange Social and Digital media accounts of NewsONE, TvOne and Regional Channel Waseb
Working under the direction of the Executive Producer, Digital to produce distinctive and stylish news content for the website and mobile applications.
Assisting in researching and writing stories as well as sourcing and editing pictures, video and commissioning graphics to enhance the content of the website and mobile applications.
Take responsibility for the supervision of the website.
Work with other producers within my team and across the newsroom, as well as with the news desk, to cultivate a collaborative approach to news gathering and delivery across the channel
Majoring in Journalism and Social Media
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