Product Manager
QIAGEN
Total years of experience :3 years, 0 Months
Pharmaceutical & Molecular Diagnostics, Washington DC, USA - $2.1B turnover in 2022
• Led FDA submission plan encompassing product info, segmentation, pricing and training materials.
• Orchestrated successful lead-generating webinar and optimized ad strategies (+20% lead generating)
• Crafted 2023 marketing plan, aligning with strategic goals, and managed budget ($10M portfolio)
• Directed PASCV in Chicago, fostering team collaboration and delivering monthly performance reports with KPIs (2% of lead generating of 3500 attending)
Retail buying - Distributor of solutions and services for industry, Lyon France - 5B€ turnover in 2022
• Managed PPE brand products from 50 suppliers, presented innovations, and analyzed sales data for promotions.
• Led projects: website database update, 2023 catalog development, and CSR monitoring. (+35% customers satisfaction)
• Compiled daily reports, facilitating efficient product management and sales team support managed 7500 products
• Streamlined processes, organized e-workshops, and facilitated supplier interactions.
Retail buying - Distributor of solutions and services for industry, Lyon France - 5B€ turnover in 2022
• Processed prospect requests, developed sales tools, and organized e-workshops (+40% of lead generating)
• Supported sales team with product sheets, flyers, and efficient processes.
• Fostered supplier relationships through active participation and communication every month.
• Analyzed sales data to support lead generation and pipeline management.
Leading foodservice and support services company, Lyon France - 37B€ turnover in 2022
• Created marketing materials, launched Click & Collect, and managed interim agency schedules.
• Developed visual communication tools, enhancing brand visibility and service promotion.
• Built customer database through successful Click & Collect initiative.
• Managed schedules for interim agencies, ensuring project delivery efficiency.
- Qualitative and quantitative methods - Competitive and brand strategies - Marketing action management - 2.0 and 3.0 research - Panel analysis / Positioning / Segmentation
- Operational marketing (MIX marketing, Porter's forces, SWOT) - Digital marketing - Strategic diagnosis (Porter's 5 forces, SWOT, BCG matrix, McKinsey) - Accounting (Income statement, balance sheet, journal)