Consultant Executive Creative Director/ Director
Consultant
Total years of experience :16 years, 9 Months
Working with some Advertising Agencies in Egypt, Qatar and Jordan
Look Advertising, MeMark, Inspire (Egypt), PCC Advertising (Qatar), Media Plus (Jordan)
And finally shooting my first feature movie as a Script Writer
A consultancy contract for two month that was exceeded 15 days more, as Consultant Chief Creative Officer to coach the Creative, Art and Production teams and also work on some projects
I am responsible to train the creative team and work with the agency in the upcoming pitches as a Consultant Executive Creative Director
Free lance Film Director with Henkel, Directing DAC film for gulf market, ISIS (Persil) Algeria
Free lance Director with Al Eslah wa Al Tanmeya Party (Rami Lakah)
Free lance Consultant Creative Director with DaDeDo advertising agency in Bahrain to give creative sessions to the creative team (Laddering, Thinking Techniques and Consumer Insight)
Free lance Creative Director/ Film Director with Talking Pictures MENA, directing Bahrain Woman Supreme Council film and also Bahrain Development Bank TV campaign
Consultant Creative Director with Black Dot Advertising Group (Saatchi & Saatchi, Leo Burnet and Puplicis) in Zambia to give creative sessions to the creative team (Laddering, Thinking Techniques and Consumer Insight).
Finally working with MSA University as a judge in one of the comity that works on evaluating the projects of the students in the final year of Mass-Comm Faculty
It's a short term consultancy contract to lead the agency's offices in Tanzania, Kenya and Nairobi as per the agreement between the agency and it's biggest client in the last few month before the contract end between the client and the agency.
Brands In Tanzania: Tigo cell phone network, Stanbic Bank, Engin Oil, NBTS (National Blood Transfusion Service).
Brands in Kenya: Venus Skin Cream, Fidelity Bank
Brands in Rwanda: Great Virunga Day, Ameki Paints
Mainly with Henkel client and one of the political parties before the parliament elections in Egypt
My Portfolio 2009/2010: Henkel MENA Region Portfolio (Pril, General, Xtra, Dac, Combat).
MARS (Galaxy, Flutes), Alex Bank, EGB Bank, EDBE Bank, Asfour Crystal, Dream Land, Mina Garden City.
My Portfolio 2011: Energizer and Everready for Egypt, Gulf and North Africa, Visa for Egypt and North Africa, Carrefour, also Cook Door, Nissan and Alex Bank
• Generating concepts of the advertising campaigns in different categories. This includes TV Commercials, Radio Ads, Press Ads, Outdoors, POS materials.
• Supervising the Creative Department.
• Supervising the Art Department.
• Presenting the final work to the client.
• Briefing the chosen production houses.
• Briefing the chosen Director.
• Evaluating the Director's interpretation and discuss it according to the communication objectives.
• Directing and supervising my team in every single detail in the execution process; including both production and post production.
• Presenting the off line to the client.
• Working on the client amendments.
• Presenting the final on-line to the client for approval.
