Yasser El Gendy, Commercial Manager

Yasser El Gendy

Commercial Manager

HNS Group

Location
Saudi Arabia
Education
Bachelor's degree, Marketing
Experience
25 years, 4 Months

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Work Experience

Total years of experience :25 years, 4 Months

Commercial Manager at HNS Group
  • Saudi Arabia - Dammam
  • My current job since August 2016

* Full responsibility for company P&L (profit & /losses) and company restructure.
* Retail business & management & performance. Analyze the business, propose and implement action plans to improve results, generate sales for each category.
* Seeking for new business opportunities to grow a business, whether through partnerships or new initiatives, and works to take advantage of those opportunities
* An aptitude with figures, an ability to view projects long-term, along with impeccable people management skills
* Analyzing sales and other reports that give insight into how a company can make adjustments to improve performance
* Works very closely to discuss and Resolving contracts issues and commercial operation
* Communicating with parties in a contract so that all understand the terms, particularly a contract's financial aspects
ull responsibility for stock level and stock valuation along with healthy turnover
* Negotiate with supplier for pricing and best
* Negotiate for shipping companies for best rate
* Responsibility for listing items with SFDA as per rules
* Implement the correct storage methods that meet the international standards.
Full responsibility for Sales and marketing.
• Retail (Showroom) business and management and performance of the store and is a key.Analyze the business, propose and implement action plans to improve results, generate sales for each product category.
• Implement ERP system (Enterprise resource planning) and improve sales team.
• Prepare annual business plan and work profit strategy.
• Re-negotiate all the Contracts with (Key clients and key support services).
• Joint business plan and CRM (Customer relation management).
• Work through KPIs and profit system

National Sales Manager at Beiersdorf MENA Al Naghi
  • Saudi Arabia - Riyadh
  • August 2010 to May 2016

Responsibility for Modern trade channel in Central Region & Eastern Region,
Prospecting through defining and targeting potential customers and new sales channels in line with company plans, policies and ensure customer satisfaction at all times and resolve complaints swiftly and satisfactorily
•Developing and maintaining relationships with new clients and providing upper management with both information to maximize sales volume and regular reports on competitor’s activities, especially new launches, price changes and promotional
* Liaise with principal marketing department to ensure that all marketing, merchandising collateral and sales tools are available and used efficiently.
* Split annual sales targets and quantitative & qualitative objectives for areas in my region and plus Achieving data entry targets set for prospecting customers
•Recommend new Sales tactics with clients need strict handling and ensure a healthy stock situation with all clients.

Regional Sales Manager at Sara corporation
  • Saudi Arabia - Jeddah
  • January 2006 to July 2010

• Managing Day to day Sales operation for western region (45% of KSA business) through a team of 3 sales supervisors, 1 key account Manager, One van sales supervisor and One merchandising supervisor with a total sales force of 30

Area Sales Manager at sara corporation
  • Saudi Arabia - Jeddah
  • January 1999 to December 2005

Conducting sales process for important clients in Jeddah & Makkah areas for all Hypermarkets, Supermarkets, Wholesalers and Chain Pharmacies and maintain healthy sales relationships with those clients

Education

Bachelor's degree, Marketing
  • at Mansoura university
  • May 1998

Specialties & Skills

Channel
Data Entry
Merchandising
Operation
Computer (office skills)
Network

Languages

English
Expert
Arabic
Native Speaker
French
Beginner

Memberships

Beiersdorf academy
  • member
  • August 2011

Training and Certifications

Professional Selling Skills (Training)
Training Institute:
Beiersdorf Training Academy
Date Attended:
December 2010
Duration:
20 hours

Hobbies

  • Reading and football