Head of Export & Business Development
Henkel Egypt
Total years of experience :17 years, 7 Months
Responsible for export sales and logistics for Henkel laundry & beauty care brands (Persil, Pril, Extra, Dac, Fa, Platte, Gliss) managing the existing distributors and creating new business opportunities developing the export setup from trading to distributorship, including all related distributors assessment/training as well as all BTL trading activities improving all related KPIs
Achievements to date:
• Developed existing export business in Tunisia, Libya, Sudan & Gaza to full distribution setup model
• Created new business in Belgium, UK, Italy, Angola, Zimbabwe
• Improved export sales by 148%, profitability by 66% compared PY
• Improved A/R by 40% compared to PY resulting in zero overdue through revisiting distributors credit terms
• Member of Henkel taskforce for MEA expansion project enrolled in several research and market scanning for scope countries
• Planned with marketing full strategic marketing plans for new markets distributors enhancing our market shares and visibility in concerned markets
• Reworked all the distributors contracts, fully assessed all existing distributors and revaluated their performance
• Managing a team of 4 employees and a budget of over 12 Million € reporting to country sales director
Head of Export Development & Supply Chain
On top of the below defined export responsibilities responsible for end to end supply chain managing demand/supply planning, procurement, product registration, warehouse, logistics and distribution, being a member of the country EXCOM responsible also for the company’s P&L monthly management, targets setting/achievement, cost controlling, new projects & initiatives
Achievements to date:
• Restructured the Supply chain department from a headcount of 27 to 7 employees improving efficiency, focus, saving cost
• Initiated, planned & implemented a full project to shift to 3PL for all logistics activities resulting in a major saving of 0.5 million € annually, process included negotiating contract terms, prices, and full service activities in addition to assessing 5 3PL service providers
• Implemented a new setup for local distributors with a totally new business model improving the distribution capabilities with 15 distribution points and cost saving of 1 million € annually, training the new distributors sales, and warehouse teams
• Improved export sales by 160% compared to PY
• Identified and closed all gaps in supply network reducing overall lead times by 50%
• Reworked import, freight, and clearance setup/processes resulting in annual saving of 1.2 million € in COG
• Launched S&OP improving OOS situation reaching 96% SKU availability, 98% customer service level, and improving SFA with 36 points
• Managing a team of 12 employees and a budget of over 20 Million € reporting to General Manager
Responsible for developing the company’s export sales in Europe, Africa, and Asia, defining the sales targets, tailoring the value proposition for the brand to communicate to customers, opening new markets and maintain volume/value growth, penetrating new markets and fully manage the distributors in those markets
Achievements to date:
• Started the new markets export department from scratch initiating company’s export to Europe (Romania, Czech Rep., Malta, Macedonia, Greece, UK, Slovenia) Asia (Iran, Pakistan), Africa (South Africa, Kenya, Tanzania, Congo)
• Achieved 1 million € of new business sales in 1 year and closed future distribution contracts worth 5 million €
• Structured the new department hiring 2 area managers
• Restructured the logistics export setup for the company resulting in 0.5 million € saving annually with an enhanced customer service level
• Introduced customer database, sales pipeline, tracking, and reporting tools
Maersk Line, Cairo, Egypt September 2008 - January 2010
Assistant Sales Manager
Responsible for managing key accounts in Egypt, creating new business opportunities through acquiring new import/export customers, enhancing the sales volume, value and improving the company profitability
Achievements to date:
• Successfully acquired 2 major key accounts from competition
• Improved West Africa, Europe and Middle East trades performance
• Handled new business project and initiated campaigns that resulted in incremental sales of 1 million USD
Maersk Line, Jeddah, Saudi Arabia September 2007 - September 2008
Senior Sales Executive
Responsible for managing key accounts in Saudi Arabia, Bahrain, Yemen, creating new business opportunities through acquiring new import/export customers, enhancing the sales volume, value, improving the company profitability, and monitoring systems/sales teams performance
Achievements to date:
• Member of SABIC handling team in Jeddah
• Set SOP for key accounts in Saudi to document all needed for those accounts handling
• Worked on LAMP for key accounts in Saudi cluster
Maersk Line, Cairo, Egypt October 2006 - September 2007
Key accounts senior coordinator
Responsible for managing key accounts in Egypt from customer service perspective, handling all customers’ inquiries, managing end to end shipments working as focal point coordinating between customers, port authorities, and governmental entities to achieve perfect handling for the customer import/export shipments especially refrigerated containers.
Achievements to date:
• Managed two consecutive reefer export seasons from Egypt with 100% successful loading
• Introduced a new trucking model for reefer containers that enhanced the customer satisfaction
• Handled the major reefer key accounts exporting the most sensitive products with the highest customer service level