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Yasser Farouk, Senior Sales Manager

Yasser Farouk

Senior Sales Manager·Oberoi Hotels & Cruises

Egypt

Bachelor's degree, Business Administration

Work experience

Total years of experience: 13 years, 4 months

Senior Sales Manager

January 2025 - Present

Oberoi Hotels & Cruises

Cairo, Egypt

January 2025 - Present

• Managed a portfolio of high-value accounts, focusing on luxury and
premium segments, to drive transient, extended stay, leisure, group,
and catering business.
• Conducted a minimum of \[15\] client visits/sales calls per week,
building strong, long-term relationships with key decision-makers
and influencers.
• Collaborated closely with Sales & Marketing leadership and
property-level teams to ensure alignment of sales strategies with
overall business objectives.
• Prepared accurate and timely reports analyzing sales performance,
market trends, and competitive landscapes.
Company industry:
Hospitality & Accomodation

Senior Events Sales Manager

January 2024 - November 2024

Emirates Palace Mandarin Oriental Hotel

Abu Dhabi, United Arab Emirates

January 2024 - November 2024

• Create/execute the strategic plan that generates interest in our events,
enabling us to hit revenue targets. This involves analyzing market
trends, recognizing new business opportunities and responsibilities for
setting sales targets.
• Maintain and manage relationships with high profile clients i.e.,
corporate accounts, wedding planners & other event organizers. Offer
amazing customer service to keep them satisfied, as well and coming
back.
• Organize and coordinate themed events from initial meet/greet to
finality. Work in conjunction with multiple departments from catering,
audio visual to housekeeping and all other facets of the event run
cooperatively.
Company industry:
Hospitality & Accomodation

Events Sales Manager

January 2022 - December 2023

Dusit Thani Lakeview Cairo

Cairo, Egypt

January 2022 - December 2023

• Create customized proposals and packages to cater the request
based on every clients needs and budget.
• Conduct guest interactions by providing exceptional customer -
service and holistic client satisfaction.
• Plan and execute weddings work closely with other departments
such as catering, housekeeping, banquets services etc.
• Lead on-site logistics (setup, schedule) and resolve any last-minute
event day issues.
• Prepare sales and client feedback reports as well as event data that
should be shared for the comments on what might have worked or
not, all this helps in crafting future plans enhancing service delivery.
Company industry:
Hospitality & Accomodation
Job role:
Sales

Assistant Events Manager

October 2019 - December 2021

The St. Regis Al Masa

Cairo, Egypt

October 2019 - December 2021

• Supervised event staff, providing clear direction and guidance for
successful execution of tasks.
• Increased repeat business with exceptional attention to detail and
personalized client service.
• Contract negotiation to make sure vendors meet the hotels quality
standards and client needs.
• Support and supervise the event sales team, coaching, supporting
colleagues to drive optimal performance.
• Perform a post-event review to get client feedback and judge the
efficiency of the same.
• Solve any legal or regulatory issues that may arise while planning
for the event and during its execution.
Company industry:
Hospitality & Accomodation
Job role:
Management

Assistant Events Manager

October 2019 - December 2021

The St. Regis Almasa

Cairo, Egypt

October 2019 - December 2021

• Contract negotiation to make sure vendors meet the hotels quality
standards and client needs.
• Support and supervise the event sales team, coaching, supporting
and training colleagues to drive optimal performance.
• Perform a post-event review to get client feedback and judge the
efficiency of the same.
• Take feedback and work on it to be better at providing quality
service, making sure that the clients are satisfied.
• Solve any legal or regulatory issues that may arise while planning
for the event and during its execution.
Company industry:
Hospitality & Accomodation
Job role:
Management

Groups Sales Manager

November 2017 - November 2018

Holiday Inn

Mecca, Saudi Arabia

November 2017 - November 2018

• Create and Implement sales strategies to generate Hajj & Umrah group
business.
• Uncover and secure new business, including travel agents, religious
organizations + corporate accounts to boost group rooms
• Manage events related to Hajj and Umrah groups from planning till
execution managing all the operational aspects efficiently.
• Develop long-term relationships with clients and improve client loyalty
through excellent personalized service as well the developing customized
solutions which meet their demands.
• Study the Hajj and Umrah tourism sector, analyze market trends as well
as competitor activities to identify potential opportunities and threats.
Company industry:
Hospitality & Accomodation

Assistant Sales Manager

April 2016 - November 2017

InterContinental

Jeddah, Saudi Arabia

April 2016 - November 2017

• Creating and maintaining detailed logistical plans for corporate
meetings, including scheduling of all aspects (catering needs,
audiovisual requirements or room set-up).
• Serve as corporate client liaison and trouble-shooter for the planning of
events (beginning to end) including interdepartmental requests,
inquiries throughout sales prior to final booking.
• Supervise and train all casual staff to promote hotel standards and
services recommendation.
Company industry:
Hospitality & Accomodation

Events Sales Executive

January 2012 - January 2016

InterContinental

Riyadh, Saudi Arabia

January 2012 - January 2016

• Develop and maintain key client relationships to provide
personalized service, increase business.
• Coordinate with different departments to ensure that luxury events
are well planned & executed without mistakes.
• Create and execute sales plans, hit revenue targets to grow the
business as well covering all bases of: prospecting + pushing for new
deals / managing relationships
Company industry:
Hospitality & Accomodation

Events Sales Executive

January 2012 - January 2015

Intercontinental riyadh

Riyadh, Saudi Arabia

January 2012 - January 2015

• Develop and maintain key client relationships to provide
personalized service, increase business.
• Coordinate with deferent departments to ensure that luxury
events are well planned & executed without mistakes.
• Influence market trends and competition through observation,
research of competitors to identify selling space for your hotel
in luxury events.
Company industry:
Hospitality & Accomodation

Education

Ain Shams University

January 2008

January 2008

Bachelor's degree, Business Administration

Egypt

Ain Shams University

January 2008

January 2008

Bachelor's degree, Administration And Commerce

Egypt

Ain Shams University

January 2008

January 2008

Bachelor's degree, Accounting And Business Sciences

Egypt

Skills

Feedback
Expert
Feedback
Expert
Customer Service
Expert
Customer Service
Expert
COACHING
Intermediate
COACHING
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
EVENT MANAGEMENT
Expert
EVENT MANAGEMENT
Expert
CONTRACT NEGOTIATION
Expert
CONTRACT NEGOTIATION
Expert
CONSULTING
Intermediate
CONSULTING
Intermediate
DIRECT SELLING
Expert
DIRECT SELLING
Expert
MEETING FACILITATION
Expert
MEETING FACILITATION
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
QUALITY
Expert
QUALITY
Expert
TELEPHONE SKILLS
Expert
TELEPHONE SKILLS
Expert
ADMINISTRATION
Expert
ADMINISTRATION
Expert
ADMINISTRATIVE SUPPORT
Expert
ADMINISTRATIVE SUPPORT
Expert
ADVERTISING
Expert
ADVERTISING
Expert
BILLING
Expert
BILLING
Expert
BUDGETING
Expert
BUDGETING
Expert
Feedback
Expert
Feedback
Expert
Customer Service
Expert
Customer Service
Expert

Languages

English
Expert
Arabic
Beginner