Assistant Commercial Capabilities Manager
Coca-Cola
Total years of experience :13 years, 6 Months
Work as Commercial Compliance coordinator
Planning and executing new sales managers “Sales Advisors” & new front line sales force “Induction Program” training programs.
Planning and executing commercial training matrix & follow up the achievement for current commercial team.
Creating & Developing internal training material & select the best external training material & providers.
Evaluating “ROI” for sales training that Delivered to “Sales Reps, SDS, ASM & USM’s”.
Implementing SDS automation system project to 105 Supervisors in pre-sell channel.
Implementing CFV on the Job training Program & track its’ progress through reports & visit the Market.
Launching CFV refreshment program to 1050 sales man.
Training sales force about our sales system “Sales Buzz, TMS, CVDS, RED & Road net etc.”
Manage sales force in Egypt (5 Branches & Head Office) to achieve the company objectives. Developing Sales & Marketing strategy for next 3 years with the best opportunities extending in Egypt. Developing Sales & Marketing business plan related budget correlating with the new company strategy. Prepare the launching plan for new products lines (Meat & Chicken Ranges, Potato Specialties, and Appetizers, Frozen Vegetables and Fruits). Identifying packaging material, unit sizes & designs for different sales pipelines. Change the branches managing style to be managed through P&L system. Re-engineering and Re-structuring of the entire local Sales, Marketing and related departments that effected of the business to maximize the efficiency and effectiveness of the departments' performance, and to capitalize the staff competencies and expertise. Identifying the Key Performance Indicators (KPIs) for the Sales and Marketing Departments to fulfill our customers' satisfactions.
Developed a realistic and optimistic sales business plan and its related budget correlating with company strategy and the corporate marketing strategy.
Re-engineered and Re-structured local sales and distribution department to maximize the efficiency and effectiveness of the department performance, and to capitalize the staff competencies and expertise.
Implemented KPIs system in sales and distribution department to fulfill the department business plan.
Established solid trustful sales and distribution networking.
Identified packaging material and unit sizes for different sales pipelines, aligning with all stockholders inside and outside the company (farms managers, projects managers, vendors, etc.) for synchronization of local markets.
Train the trainer Diploma, it is a special program to prepare you to be a professional trainer
Professional Sales & Marketing Diploma, it is a program from 16 subjects & final project take 18 months
