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Yazan Mz, Performance Marketing Manager

Yazan Mz

Performance Marketing Manager·VIP Car Rental

United Arab Emirates

Master's degree, Business And Marketing

Work experience

Total years of experience: 3 years, 2 months

Performance Marketing Manager

April 2023 - Present

VIP Car Rental

Dubai, United Arab Emirates

April 2023 - Present

- Built and deployed 40+ AI agents using Claude Code, running 24/7 — automating Google
Ads monitoring, smart bid adjustments, search term mining, budget pacing, and real-time
anomaly alerts
- Campaigns generate AED 1 M+ in monthly revenue; managing AED 3M+ in total spend
across Search, Performance Max, AI Max, and Display
- Manage the complete marketing funnel: keyword strategy → ad copy → landing page →
lead capture → CRM → WhatsApp nurture → booking conversion
- Execute systematic funnel gap analysis — mapping drop-off at every stage (click → lead
→ conversation → booking) and deploying targeted fixes to close revenue leaks
- Built automated lead quality scoring segmenting by intent, device, and channel — feeding
real-time data into HubSpot for prioritised sales follow-up
- Designed AI conversation evaluation agent scoring service quality; linked directly to a
points-based team compensation system
Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Education

Higher Inst. Business Admin.

June 2026

June 2026

Master's degree, Business And Marketing

Syria

BAUK University

February 2022

February 2022

Bachelor's degree, Business Administration

Syria

Skills

ASP NET
Intermediate
ASP NET
Intermediate
APPLICATION PROGRAMMING INTERFACE API
Intermediate
APPLICATION PROGRAMMING INTERFACE API
Intermediate
ATTRIBUTION ANALYSIS
Intermediate
ATTRIBUTION ANALYSIS
Intermediate
BIDDING
Intermediate
BIDDING
Intermediate
BUDGETING
Intermediate
BUDGETING
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
HUBSPOT CRM
Intermediate
HUBSPOT CRM
Intermediate
MARKETING AUTOMATION
Intermediate
MARKETING AUTOMATION
Intermediate
WEB DESIGN
Intermediate
WEB DESIGN
Intermediate

Languages

Arabic
Beginner
English
Beginner

Training and Certifications

Certifications
Media & Content Creation (230h)
Kaggle Expert
Neural Networks & Deep Learning DeepLearning.AI SEO Professional Certificate
Social Media Marketing
Marketing Analytics
Digital Marketing & E-commerce