Market Strategy and Planning Manager
aaw ( p&g)
Total years of experience :13 years, 5 Months
•Brand specialist for Ariel, Tide, Bonux, Downy, Fairy, Pampers and Always.
•Building Blocks, targets, recos, projects, complaints, escalation
•Tracking POSM, FS, manipulation material (initiative execution elements)
•Company Sales Meeting preparation
•Activities master plan and initiative internal preps
•Local exploitation management and execution.
•Budgets / FS / Recos
•Tracking SBD Compliance
•Price changes / Price Structure / Competitive analysis
•SNO Interaction / Monthly reports / POSM tracking
•Activity Analysis: Distribution/ exploitation/ what worked/ what didn't / scorecard
•Analyzing Nielsen Data and devising Action plan for opportunities
•Shares: EPOS Data- Analysis of NA scorecards and devising Action plan for opportunities/account
•Business Reviews/ Visits preps: Brand analysis/ reports/ field preps/ PPT guidelines
•Capability Building: Trainings/ On-boarding/ Coaching Section Managers and Merchandisers
•Trade Audits: Monthly visits to check on Fundamentals + Initiative exploitation
• Achieve sales targets (Sell & Resell)
• Brand Understanding in order to study customer needs
• Collect/Study/Analyze market data
• Collection
• Conceptual Selling
• Establishing Local Market Share and Penetration
• Grow/Develop brands and brand equity
• Handling full account portfolio (Base and Beauty products)
• Handling people (a team of 11)
• Handling the largest section in Kuwait
• Logistics (follow up on deliveries and deadlines)
• Market exploitation (branding, deploying thematic displays, increase shelf share)
• Observe/Report/Analyze/Counter competitive activity
• Reflect core values and principles in daily work with customers, employees, colleagues, and
management
• Set action plans
• Train, coach, monitor, and motivate the merchandisers on a daily basis to ensure getting maximum
productivity
• Understanding Shopper behavior (Decision tree, FMOT, POG, price sensitivity)