Yogesh Murarka

− Conceptualize and execute integrated BTL marketing strategies for effective positioning
− Develop & strategize digital marketing strategies with key emphasis on email marketing, e-newsletters & social media for lead generation
− Manage Tele sales team to support Sales and Account management team
− Conduct Usage and Attitude research for understanding customer requirements and customer acquisition
− Conduct Customer satisfaction research to measure customer satisfaction level across various touch points at Cyquent. Make recommendations and areas of improvement, based on feedback
− Organize and collaborate with agencies on timely execution on development of marketing collaterals, brochures & brand merchandizing
− Manage the CRM portal of existing and potential customers for effective marketing strategies
− Manage events, seminars and exhibitions for effective branding, customer acquisition & data generation
− Handle PR & media relations for effective brand message
− Monitor and analyse performance of marketing programs implemented against planned

− Developing customized integrated direct marketing & digital marketing solutions and maintaining campaign matrix
− Define process flow of marketing strategies for effective execution
− Provide accurate costing & quotations for projects
− Provide value added insight to clients based on observations derived from reporting & data generation
− Identify process improvement opportunities and make recommendations to management
− Manage and execute quantitative research activities
− Foster energized internal team dynamic
− Strengthen business relations with key revenue contributors through strategic direct marketing & digital marketing solutions in following verticals
Banking & Finance- AIG, Standard Chartered Bank, ADCB, Emirates NBD, American Express, Mashreq Bank
IT & Telecom- du, Nortel, Microsoft, HP, Samsung, Wipro
Other Industries- Wunderman, Peugeot, CPI, TBWA-RAAD

− Manage quantitative research operations for finance and international research verticals
− Major responsibilities included assisting research management team in questionnaire designing, regional language translation, tabulation designing, budgeting & cost estimates, presentation and report generation
− Supervising & managing field and analysis briefing, questionnaire back-checks, data analysis & coding
− Manage the resource portal on key developments in Banking and International business sector
− Supervised operations for major quantitative research projects for
Banking & Finance-HSBC, ICICI Bank, TATA-AIG, ICICI-Prudential, IDBI, SBI Bank, UTI, Investrack-Syndicated research
International Companies- DHL, Amadeus, Ipsos, DN Acorn, NDTV