Guest Liaison - Press
Dubai International Film Festival
Total years of experience :5 years, 8 Months
This was a temporary position and I worked here for the following periods:
- October to December 2013
- September to December 2010
- September to December 2009
- October to December 2008
• Liaising with over 100 guests to make travel arrangements.
• Provide consistent/accurate information to the guest, to internal DIFF departments, and PR agencies.
• Updating the DIFF database.
• Training new employees on how to work on the database.
• Ensuring guests have a memorable experience during the festival and resolving any problems that they have.
• Organizing guest welcome packs and gift bags.
• Coming up cost-effective solutions. I was able to save the festival AED 100, 000 in flights in 2009.
This is a startup that sells their products online and through a retail store.
• Developing the corporate website in line with the brand’s philosophy (www.sensoveg.com).
• Copywriting the website, including product descriptions for over 50 items.
• Drafting press releases and preparing the company’s spokesperson for interviews.
• Secured coverage in 9 reputable nationwide print and online outlets, within two years of inception.
• Engaging customers on Facebook and attracting new followers to raise brand awareness.
This was a temporary position and I worked here August to November 2011 and October to December 2012.
• Arrange travel for over 100 guests and staff of 3 PR agencies.
• Updating the database to maintain the media list.
• Providing on-site assistance to Media during the festival for invitation pickup and other general inquiries.
• Crafting email templates and generating reports.
• Working within the allocated travel budget to book flights.
• Liaising with regional and international media regarding press coverage and interview requests.
• Ensuring that guests have a memorable trip to Doha.
The company sells Striker and Metro branded shoes to hypermarkets and other retailers.
• Setting up Tally Accounting software and training five employees to use the system.
• Implementing work procedures that decreased the average order processing time from 1 week to 3 days.
• Writing job specifications for each employee in keeping with the business requirements.
• Forecasting quarterly sales and setting monthly targets for the sales team.
• Liaising with the sales team to increase receivables and reducing the credit period.
• Preparing a team of 10 to conduct physical inventory of over 2000 items within 2 days.
The company’s brands include N.Bar, 1847 and JetSet
• Copy writing, proofreading and editing PR and marketing materials.
• Preparing marketing material and collaterals
• Scanning and reporting of all media coverage.
• Assist in developing the company website and ensure corporate guidelines are strictly adhered to.
• Coordinating all marketing and promotional activity, such as in-mall promotions and in-store events.
• Drafting press releases and coordinating with the media to secure positive coverage.
• Developing and maintaining key relationships - specifically with the media, advertising and printers.
• Working closely with the customers to ensure timely payments.
• This involved sending statements, calling them and solving any queries they had regarding the amount payable.
• Ensuring collection targets were met.
• Adapting to the company’s J.D. Edwards and Get Paid software in a short span of time.
• Assisting in preparation of Bank Guarantees and L/Cs.
Came in 3rd place for Academic Excellence
Dean’s List of Academically Distinguished Students Fall Term 2004-2005 Spring Term 2003-2004 Fall Term 2003-2004
