Youmni Al Jrab

Investigating and developing new product ideas, new markets and access development opportunities
- Preparing projects' businesses plans & strategies, and following up the implementation of plans
- Liaising with consultants to monitor design development and to come-up with final project design
- Participating throughout the project development phases with functional divisional heads and consultants and undertaking coordination meetings and negotiations in terms of design, quality, price, market profile and commercial structure
- Developing, managing and implementing sales & marketing strategies
- Conducting competitive analysis and market surveys
- Developing and preparing sales & marketing plans and budgets
- Directing the sales and marketing team to finalize media plans, project launching events, executing of advertising campaigns and development of advertising materials
- Developing sales and marketing tools and promoting company’s real estate projects
- Planning, directing various marketing activities and targeting the media channels and monitoring and controlling the execution of marketing activities and handling the related commercial issues
- Managing & leading designers, advertising and PR agencies and service providers
- Participating in bidding preparation and handling the procurement aspects
- Supervising, reviewing, monitoring, controlling, and following-up execution of procurement functions
- Developing, appointing and signing contracts with suppliers and service providers
- Participating in the development of projects budgets and feasibility studies
- Appointing consultants and handling their commercial issues
- Finding solutions, discussing agreements, negotiating terms and conditions
- Participating in the preparation of business reports, proposals
- Conducting researches, data analysis, developing financial models and analysis, and submitting proposals
- Traveling to different countries to conduct market entry studies and business plans

- Handle the development of residential and commercial projects from conceptual ideas till the operational start-up, and from initiation of concept designs until projects are defined and till submission of construction drawings and tender documents
- Study various options for land use and estimate projects' costs and income to determine the best use of land
- Coordinate the preparation of different development strategies based on preliminary master plans
- Review contract documents and follow-up the preparation of most contracts
- Prepare development offers, development plans and budgets, and investors packages
- Ensure that projects implementation meets objectives and that progress of the projects are based on agreed plans and contracts and implementation of projects are achieved as scheduled and as budgeted
-Maintain cross-functional interfaces with departments/parties and construction companies and consultants to ensure the successful development of project designs within agreed budget
- Liaise with authorities and official departments and ensure submission of master plan, transportation studies, traffic and environmental impact studies
- Short-list consultants and issue design tender and appoint local and international consultants
- Lead coordination meetings between consultants to update them on company’s instructions and guidance and to avoid conflicts and clashes
- Play the role of the arbiter for decisions relating to the positioning of a development project
- Undertake market and feasibility studies, manage budgets and participate in high level commercial negotiations
- Ensure that throughout all areas of the division’s activities, the ‘input’ functions such as planning, design, construction, legal, communications, asset management, finance, marketing, etc. are coordinated
- Monitor project's financial situation and process payments to consultants and contractors
- Negotiate with the consultants to manage the project variations and claims

- Handle the development of residential and commercial projects from conceptual ideas till the operational start-up, and from initiation of concept designs until projects are defined and till submission of construction drawings and tender documents
- Study various options for land use and estimate projects' costs and income to determine the best use of land
- Coordinate the preparation of different development strategies based on preliminary master plans
- Review contract documents and follow-up the preparation of most contracts
- Prepare development offers, development plans and budgets, and investors packages
- Ensure that projects implementation meets objectives and that progress of the projects are based on agreed plans and contracts and implementation of projects are achieved as scheduled and as budgeted
-Maintain cross-functional interfaces with departments/parties and construction companies and consultants to ensure the successful development of project designs within agreed budget
- Liaise with authorities and official departments and ensure submission of master plan, transportation studies, traffic and environmental impact studies
- Short-list consultants and issue design tender and appoint local and international consultants
- Lead coordination meetings between consultants to update them on company’s instructions and guidance and to avoid conflicts and clashes
- Play the role of the arbiter for decisions relating to the positioning of a development project
- Undertake market and feasibility studies, manage budgets and participate in high level commercial negotiations
- Ensure that throughout all areas of the division’s activities, the ‘input’ functions such as planning, design, construction, legal, communications, asset management, finance, marketing, etc. are coordinated
- Monitor project's financial situation and process payments to consultants and contractors
- Negotiate with the consultants to manage the project variations and claims

-Develop, manage and implement sales & marketing strategies
- Conduct competitive analysis of the FMCG market and develop selling and pricing strategies
- Define sales targets and incentive schemes
- Direct sales & marketing team to finalize media plans, product launching and distribution, execution of advertising campaigns and development of advertising materials
- Motivate and develop staff and ensure performance is measured and adequate training is given
- Lead designers, advertising and PR agencies and service providers in developing sales & marketing tools
- Monitor and control execution of marketing activities and handle its commercial issues
- Develop & prepare business plans, sales forecasts, launching and distribution plans, sales and marketing plans including budgets
- Manage products' ordering process & its commercial and logistics matters
- Arrange products resources and maintain stock level
- Conduct market surveys, costing analysis and pricing strategies
- Manage the penetration strategy of new products with launching and distribution plans and achieve high standards of merchandising
- Supervise the distribution channels and developing routes' structures
-Conduct regular business reviews and manage top key accounts and products' distributors, negotiate and finalizing sales deals and agreements
- Implement, develop and execute marketing activities, promotions, initiatives and estimate its expenditures on the line of budget, prepare mechanism of the activities and manage staff and equipment required
- Analyze income statements and minimizing operating expenditures
- Handle communications and matters related to the company’s suppliers & customers
- Negotiate & finalize distribution agreements with the international companies
- Responsible for overall company’s operations and P&L
- Prepare company's forecasted income statements and operating budgets
- Responsible for one of company's products in the GCC region

-Develop, manage and implement sales & marketing strategies
- Conduct competitive analysis of the FMCG market and develop selling and pricing strategies
- Define sales targets and incentive schemes
- Direct sales & marketing team to finalize media plans, product launching and distribution, execution of advertising campaigns and development of advertising materials
- Motivate and develop staff and ensure performance is measured and adequate training is given
- Lead designers, advertising and PR agencies and service providers in developing sales & marketing tools
- Monitor and control execution of marketing activities and handle its commercial issues
- Develop & prepare business plans, sales forecasts, launching and distribution plans, sales and marketing plans including budgets
- Manage products' ordering process & its commercial and logistics matters
- Arrange products resources and maintain stock level
- Conduct market surveys, costing analysis and pricing strategies
- Manage the penetration strategy of new products with launching and distribution plans and achieve high standards of merchandising
- Supervise the distribution channels and developing routes' structures
-Conduct regular business reviews and manage top key accounts and products' distributors, negotiate and finalizing sales deals and agreements
- Implement, develop and execute marketing activities, promotions, initiatives and estimate its expenditures on the line of budget, prepare mechanism of the activities and manage staff and equipment required
- Analyze income statements and minimizing operating expenditures
- Handle communications and matters related to the company’s suppliers & customers
- Negotiate & finalize distribution agreements with the international companies
- Responsible for overall company’s operations and P&L
- Prepare company's forecasted income statements and operating budgets

Chief Accountant, July 1993 - Feb.1995
Halabi Co. For Manufacturing & Trading (Clothes).Beirut-Lebanon.

Main Duties :

 Controlling and checking daily transactions, and preparing monthly cash flow reports.
 Calculating ratios and breakeven points.
 Preparing costing, pricing analysis, sales, stock and statistical reports.
 Preparing balance sheets, income statements, and analysing profit and loss reports.
 Reporting to General Manager.

Assistant Chief Accountant, April 1992 -June 1993