Head of Business Development & Marketing
Trillium Holding
Total years of experience :23 years, 5 Months
Investigating and developing new product ideas, new markets and access development opportunities
- Preparing projects' businesses plans & strategies, and following up the implementation of plans
- Liaising with consultants to monitor design development and to come-up with final project design
- Participating throughout the project development phases with functional divisional heads and consultants and undertaking coordination meetings and negotiations in terms of design, quality, price, market profile and commercial structure
- Developing, managing and implementing sales & marketing strategies
- Conducting competitive analysis and market surveys
- Developing and preparing sales & marketing plans and budgets
- Directing the sales and marketing team to finalize media plans, project launching events, executing of advertising campaigns and development of advertising materials
- Developing sales and marketing tools and promoting company’s real estate projects
- Planning, directing various marketing activities and targeting the media channels and monitoring and controlling the execution of marketing activities and handling the related commercial issues
- Managing & leading designers, advertising and PR agencies and service providers
- Participating in bidding preparation and handling the procurement aspects
- Supervising, reviewing, monitoring, controlling, and following-up execution of procurement functions
- Developing, appointing and signing contracts with suppliers and service providers
- Participating in the development of projects budgets and feasibility studies
- Appointing consultants and handling their commercial issues
- Finding solutions, discussing agreements, negotiating terms and conditions
- Participating in the preparation of business reports, proposals
- Conducting researches, data analysis, developing financial models and analysis, and submitting proposals
- Traveling to different countries to conduct market entry studies and business plans
- Handle the development of residential and commercial projects from conceptual ideas till the operational start-up, and from initiation of concept designs until projects are defined and till submission of construction drawings and tender documents
- Study various options for land use and estimate projects' costs and income to determine the best use of land
- Coordinate the preparation of different development strategies based on preliminary master plans
- Review contract documents and follow-up the preparation of most contracts
- Prepare development offers, development plans and budgets, and investors packages
- Ensure that projects implementation meets objectives and that progress of the projects are based on agreed plans and contracts and implementation of projects are achieved as scheduled and as budgeted
-Maintain cross-functional interfaces with departments/parties and construction companies and consultants to ensure the successful development of project designs within agreed budget
- Liaise with authorities and official departments and ensure submission of master plan, transportation studies, traffic and environmental impact studies
- Short-list consultants and issue design tender and appoint local and international consultants
- Lead coordination meetings between consultants to update them on company’s instructions and guidance and to avoid conflicts and clashes
- Play the role of the arbiter for decisions relating to the positioning of a development project
- Undertake market and feasibility studies, manage budgets and participate in high level commercial negotiations
- Ensure that throughout all areas of the division’s activities, the ‘input’ functions such as planning, design, construction, legal, communications, asset management, finance, marketing, etc. are coordinated
- Monitor project's financial situation and process payments to consultants and contractors
- Negotiate with the consultants to manage the project variations and claims
- Handle the development of residential and commercial projects from conceptual ideas till the operational start-up, and from initiation of concept designs until projects are defined and till submission of construction drawings and tender documents
- Study various options for land use and estimate projects' costs and income to determine the best use of land
- Coordinate the preparation of different development strategies based on preliminary master plans
- Review contract documents and follow-up the preparation of most contracts
- Prepare development offers, development plans and budgets, and investors packages
- Ensure that projects implementation meets objectives and that progress of the projects are based on agreed plans and contracts and implementation of projects are achieved as scheduled and as budgeted
-Maintain cross-functional interfaces with departments/parties and construction companies and consultants to ensure the successful development of project designs within agreed budget
- Liaise with authorities and official departments and ensure submission of master plan, transportation studies, traffic and environmental impact studies
- Short-list consultants and issue design tender and appoint local and international consultants
- Lead coordination meetings between consultants to update them on company’s instructions and guidance and to avoid conflicts and clashes
- Play the role of the arbiter for decisions relating to the positioning of a development project
- Undertake market and feasibility studies, manage budgets and participate in high level commercial negotiations
- Ensure that throughout all areas of the division’s activities, the ‘input’ functions such as planning, design, construction, legal, communications, asset management, finance, marketing, etc. are coordinated
- Monitor project's financial situation and process payments to consultants and contractors
- Negotiate with the consultants to manage the project variations and claims
-Develop, manage and implement sales & marketing strategies
- Conduct competitive analysis of the FMCG market and develop selling and pricing strategies
- Define sales targets and incentive schemes
- Direct sales & marketing team to finalize media plans, product launching and distribution, execution of advertising campaigns and development of advertising materials
- Motivate and develop staff and ensure performance is measured and adequate training is given
- Lead designers, advertising and PR agencies and service providers in developing sales & marketing tools
- Monitor and control execution of marketing activities and handle its commercial issues
- Develop & prepare business plans, sales forecasts, launching and distribution plans, sales and marketing plans including budgets
- Manage products' ordering process & its commercial and logistics matters
- Arrange products resources and maintain stock level
- Conduct market surveys, costing analysis and pricing strategies
- Manage the penetration strategy of new products with launching and distribution plans and achieve high standards of merchandising
- Supervise the distribution channels and developing routes' structures
-Conduct regular business reviews and manage top key accounts and products' distributors, negotiate and finalizing sales deals and agreements
- Implement, develop and execute marketing activities, promotions, initiatives and estimate its expenditures on the line of budget, prepare mechanism of the activities and manage staff and equipment required
- Analyze income statements and minimizing operating expenditures
- Handle communications and matters related to the company’s suppliers & customers
- Negotiate & finalize distribution agreements with the international companies
- Responsible for overall company’s operations and P&L
- Prepare company's forecasted income statements and operating budgets
- Responsible for one of company's products in the GCC region
-Develop, manage and implement sales & marketing strategies
- Conduct competitive analysis of the FMCG market and develop selling and pricing strategies
- Define sales targets and incentive schemes
- Direct sales & marketing team to finalize media plans, product launching and distribution, execution of advertising campaigns and development of advertising materials
- Motivate and develop staff and ensure performance is measured and adequate training is given
- Lead designers, advertising and PR agencies and service providers in developing sales & marketing tools
- Monitor and control execution of marketing activities and handle its commercial issues
- Develop & prepare business plans, sales forecasts, launching and distribution plans, sales and marketing plans including budgets
- Manage products' ordering process & its commercial and logistics matters
- Arrange products resources and maintain stock level
- Conduct market surveys, costing analysis and pricing strategies
- Manage the penetration strategy of new products with launching and distribution plans and achieve high standards of merchandising
- Supervise the distribution channels and developing routes' structures
-Conduct regular business reviews and manage top key accounts and products' distributors, negotiate and finalizing sales deals and agreements
- Implement, develop and execute marketing activities, promotions, initiatives and estimate its expenditures on the line of budget, prepare mechanism of the activities and manage staff and equipment required
- Analyze income statements and minimizing operating expenditures
- Handle communications and matters related to the company’s suppliers & customers
- Negotiate & finalize distribution agreements with the international companies
- Responsible for overall company’s operations and P&L
- Prepare company's forecasted income statements and operating budgets
Chief Accountant, July 1993 - Feb.1995
Halabi Co. For Manufacturing & Trading (Clothes).Beirut-Lebanon.
Main Duties :
Controlling and checking daily transactions, and preparing monthly cash flow reports.
Calculating ratios and breakeven points.
Preparing costing, pricing analysis, sales, stock and statistical reports.
Preparing balance sheets, income statements, and analysing profit and loss reports.
Reporting to General Manager.
Assistant Chief Accountant, April 1992 -June 1993
Candidate of Doctor of Project Management