Growth & Commercial Strategy Analyst
HBO
Total years of experience :6 years, 2 Months
• Brought growth, commercial, and revenue generating strategies, supported by research and data, to help define 2 TV shows launch goals, planning, and road map.
• Assisted producer interactions with marketing departments and writers to identify,
pursue, and land targeted cross-media opportunities that align to HBO's creative vision, growth strategy, and revenue goals.
• Monitored and analyzed key performance indicators of past projects related to sales, revenue, and profitability, partnering with producers and marketing leads to recommend data-driven growth and commercial strategies, including but not limited to promotional partnerships, targeted advertising campaigns, and life-cycle platform sales.
• Implemented a global marketing campaign to acquire clients; specifically targeting the Middle East, generating 207 leads and 89 new clients.
• Setup an Instagram business page raising followers by 98% in 3 months. Maintained and overlooked the page with hundreds of posts and gained an audience outreach of 250K people and an engagement activity of 73%.
• Directed and supervised monthly web-based marketing campaigns on current real estate trends on social media (Facebook/Instagram), created monthly e-mail newsletters and postcards. Monthly digital marketing calendars were made to help us strategize how to engage with our clients/followers that led to organic marketing growth. This significantly reduced client attrition rate by 80%.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Utilized market trends and target audience statistics to effectively and appropriately market our brand in 4 different regions.
• Created personalized email templates for 1232 clients to maintain client to realtor relationships and reduce client attrition rates.
• Assisted in transactional sales of $21.7 million in 2019 - $17.3 million in 2020 - $17.4 million in 2021.
• Maintained fun, learning-focused atmosphere by smoothly handling conflicts and developing culture centered around collaboration and personal responsibility.
• Supervised over 300+ campers and team safety by issuing clear directives for ideal behaviors and required monitoring strategies.
• Oversaw 8 teams of counselors and supported training 40 team members.
• Organized field trips to off-site locations and handled scheduling, transportation and payments for 300+ people.
• Increased camper satisfaction levels by improving recreational programming based on feedback from 200 customers and 100 employees.
• Led team to improve yields by calculating our operating budget, setting product prices and worked with suppliers to stock inventory, to capture higher quality and lead a profitable business.
• Assisted in food prep and assembly and served 250+ customers per day.
• Monitored expenditures and identified areas to minimize costs by 30% by
producing food in-house.
• Verified that prepared food met standards for quality and quantity before serving
to customers.
Worked with Cowboy E-bikes / Uber Collab for a semester long project that consisted of marketing e-bikes for uber delivery drivers to maximize sales efforts from a B2B perspective.
Bachelor Degree of Science in Business Management Achieved a Merit certificate from the MOHE for maintaining a GPA above 3.2.