Digital Marketing Consultant
Hibu
Total des années d'expérience :3 years, 2 Mois
• Winner of a Google AdWords contest - Winter 2014
• Closely monitoring SEM/AdWords campaigns, implementing appropriate keyword groups and ad copy, religiously applying the latest technologies and features to ensure a successful marketing initiative is in effect
• Providing data driven insights by analyzing Google analytics, and website metrics reports
• Supervising SEO efforts and content creation material on multiple platforms and successfully optimizing rankings
• Basic knowledge of HTML/CSS
• Ranked number 1 out of 40 sales reps on productivity report for two consecutive months
• Top 20 reps among 48 offices in the nation to sell & manage high revenue Google AdWords campaigns ($25K in revenue)
• Surpassed sales quotas by 15% and Closed 2014 fiscal year as a top 10 media consultant in the state of Maryland
• Aggressively developing new clients, successfully handling existing digital campaigns and carrying bag of 50+ businesses
• Formulating & presenting tailor-made digital marketing campaigns to senior executives
• Selling & monitoring digital marketing campaigns (SEO/SEM/AdWords, Websites, Social Media campaigns, Online Display Ads & Video Advertising) to small and medium size business owners
• Designed a successful mobile phone application tailored for Customer Relationship Management (CRM), that makes life easy for sales reps by providing efficient and low cost steps for handling and tracking merchandise from inventory until it reaches retailers
• Developed the CRM application’s business and marketing plan
• Increased application’s internal adoption by 17%
• Worked individually and in teams on implementing summer activations (outdoor PR activities), formulating marketing strategies (successfully grabbed the attention of teenagers to buy Sprite by making them feel that Sprite represents them)
• Was a main contributor in the launching and propagating of the new brand ‘Schweppes Gold’, by building performance reports and supervising key venues and campaigns
• Handled some operations and measured annual Key Performance Indicators (KPIs)
Project management
Branding & strategy, digital marketing strategy, content strategy, audience segmentation & targeting, multi-channel marketing campaigns & optimization, KPI's, measuring & analytics.
