Social Media Strategist
Freelance
Total years of experience :25 years, 6 Months
Developed comprehensive social media strategies based upon client’s brief, main points including:
• Analysis of client’s current social presence
• Competitive analysis
• Recommended approach on improving current social presence
• Define key performance indicators
Account industries : Fashion
• Managed & optimized clients’ social media accounts on Facebook, Twitter, and Instagram
• Created weekly content calendars in Arabic, including artwork
• Provided live coverage through Twitter
• Managed video content on Facebook
• Edited videos into content suitable for Instagram and Twitter
• Prepared creative for ad campaigns
Account industries : Television Series
Responsible for driving the social media strategy for the growth of followers, their engagement & retainment, & conversion into leads, customers, & active fans & promoters of the businesses through a strong command of best practices & trends in social media marketing, creativity, & an understanding of how to both build & convert a digital audience.
• Develop & oversee the execution of strategic social media & digital initiatives
• Drive & implement the social media marketing action plan & schedule for postings that build meaningful connections
• Create timely & engaging content optimized for relevant social media channels & intended audience, as well as generating ideas for visual content
• Manage budgets to promote content on various channels to best ensure the different campaign objectives are met (Social + Adwords)
• Review content created by other members of the team ensuring it's per guidelines & providing feedback where necessary
• Managing & mentoring interns on effective community management, including posting & developing content, replying to comments, & reporting
• Respond to reviews, comments & complaints in a timely manner & know when to escalate things to the concerned entity's management
• Develop timely email campaigns for different marketing objectives & manage databases
• Maximize online exposure through evolving or developing new presences & integrating them properly with the overall strategy
• Monitor the performance of all digital activities, develop & implement action plans to increase performance
• Create outreach programs to build new relationships with influencers & grow existing audiences while ensuring all activity is in strategy, being effective & consistent across all channels
• Improve consumer to business relationships
• Prepare performance reports with analysis to update management
• Communicate, schedule & follow up with media producers about content required
Key accounts' industries: Music, Hospitality, Retail, Events, Engineering
Responsibilities:
• Created a Facebook Business Account for the agency, assigned the roles, added clients' pages, & created an advertising account
• Created, managed, & optimised the clients' social media accounts as well as the agency's
• Developed content strategy
• Liaised with in-house designers and copywriters to create content
• Consulted for social media campaign ideas & 360° digital vetting and competitive analysis for major pitches
Key Achievements:
• Ran a successful bilingual Instagram campaign to increase a client's followers by planning a strategy to reach a specific target audience & splitting the budget according to performance and overall results of the different advert sets
• Started a weekly, internal newsletter covering industry related news, trends, & best practices
Key accounts' industries: Hospitality (Restaurant & Hotel)
Responsibilities:
• Created, managed, & optimized clients’ social media accounts on all major channels (Facebook, Twitter, LinkedIn, Instagram, & YouTube)
• Created daily/weekly/monthly content calendars while liaising with designers to create the artwork or creating the artwork myself
• Created, implemented, & monitored Facebook and Twitter advertising campaigns that achieved their different targets, while liaising with the suppliers to optimize spends & results
• Monitored the communities, responded to fans’ inquiries & comments, & reported feedback directly to the client
• Provided live coverage of clients’ events on all social channels
• Complied detailed monthly social media reports drawing on all relevant metrics against competition
Key accounts’ industries : Fitness, Events, Oil & Gas, Academic, Consumer Goods, Online Services
Responsibilities :
• Built & applied a strategy for the social media accounts with the marketing team & the senior engineers, & kept the website up-to-date
• Managed the draughting team & produced high quality drawings from briefing till submission
• Designed using Revit & AutoCAD plant room's architecture, structure, chilled water piping arrangement, plumbing (water supply & drainage), air conditioning & air extraction systems (HVAC), fire fighting systems, & fuel lines for power generators
• Produced concept & detailed design drawings as well as shop drawings; including but not limited to layouts, sections, schematic diagrams, site plans, details, & isometric / fabrication drawings
• Handled district cooling plant room & site chilled water distribution network design, pipe sizing, & drawings with details & sections
• Represented the draughting department during major contract negotiations across the Gulf region & Africa
• Liaised on-site between the client and the design team
Key Achievements:
• Set-up & launched social media accounts on LinkedIn, Facebook & Twitter thus exposing the company to new platforms of interaction
• Designed & modeled one of the largest scale district cooling projects on BIM (Building Information Modeling) software Revit (King Abdul Aziz International Airport)
• Developed a custom format to be used as a standard on all drawings ( layers, colors, symbols, abbreviations, file naming, ... ) to have a unified quality of output
• Lead as BIM representative during successful negotiation of contract of more than 3.4 million dirhams for Salalah International Airport, Oman
• Lead the design drafting teams (mechanical & electrical) on several projects were I was responsible for coordination & submission of all electrical & mechanical drawings
• Communicated as remote technical account manager with the onsite contractor for immediate design revisions during Kampala Hilton Hotel Project, Uganda
Responsibilities : Technical drawing
" Designed & drafted systems for major villas, hotels, high rises, commercial & residential developments in Lebanon including Beirut Towers (Ain El-Mraiseh), Four Seasons Hotel (Verdun) & high end residential developments in Saudi Arabia
Key Achievements :
" Developed from Entry level draughtsman to having team supervision responsibilities over two year tenure
Responsibilities :
• Sold software & hardware for residential use
• Configured & maintained computer networks
• Built customer relations through tournaments & loyalty offers
Completed Freshman Science and Sophomore year of Computer Science before transferring.
