Yusra Abushehadeh, Guest Relations & Protocol Coordinator

Yusra Abushehadeh

Guest Relations & Protocol Coordinator

Doha Forum

Location
Qatar - Doha
Education
Diploma, Business Management Marketing
Experience
3 years, 9 Months

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Work Experience

Total years of experience :3 years, 9 Months

Guest Relations & Protocol Coordinator at Doha Forum
  • Qatar - Doha
  • My current job since September 2023
Marketing, PR & Communications Specialist at Freelance
  • Qatar - Doha
  • February 2023 to August 2023

• Managed 16+ key client accounts in several industries (hospitality, entertainment, real estate, health & fitness, retail, F&B, wholesale suppliers)
• Contributed to the development of the overall marketing strategy
• Developed and executed a social media strategy that aligns with business goals
• Managed and established special deals with businesses for the NFPO
• Arranged, planned, and executed activity programs under the NFPO (including communication execution and attaining target numbers)
• Weekly reports of activities done along with their statistics and supporting visuals for higher management
• Established a digitalized database of the NFPO members to keep easier track of them
• Handled communications and day-to-day tasks related to meeting with potential and current NFPO members
• Managed corporate deals and overall communications with current and potential corporate partners
• Participated in weekly meetings with the Marketing and Operations teams to go through weekly goals and come up with strategies to achieve business goals for each attraction
• Created and published original and engaging content across various social media platforms (e.g., Facebook, TikTok, Twitter, Instagram, LinkedIn, etc.)
• Planned and worked alongside team members on key paid online campaigns to drive footfall to the desired attraction
• Planned, managed, and executed weekly giveaways to the target market on social media to achieve weekly KPIs
• Collaborated with the marketing team to develop and implement social media advertising campaigns
• Monitored and analyzed social media metrics to identify trends and opportunities for growth
• Maintained a content calendar and scheduled posts in advance
• Worked with designers and other stakeholders to develop visual content (e.g., graphics, videos, etc.)
• Participated in the planning and execution of social media events and promotions

Guest Relations Coordinator - Guest Management at FIFA World Cup Qatar 2022
  • Qatar - Doha
  • September 2021 to December 2022

Guest Management • Event Management • Responsible for managing VIP & VVIP guest relations

Marketing Coordinator at CUC Ulster University - Qatar
  • Qatar - Doha
  • August 2021 to October 2022

● Project management of all Marketing activities: website design and development, events, campaigns, media productions, social media planning… etc.
● Media management: planned organic & promoted posts on all social media platforms
● Event Management for the university and other subsidiaries under Artan Holding: graduation ceremonies, orientations, workshops, CSR, VIP events
● Assisted the Group Head of Marketing in managing accounts of subsidiaries under Artan Holding (QSTC, DBS, and Mirage International Property Consultant)
● Marketing Campaign Planning & Strategizing: quarterly marketing activities proposals, full marketing campaigns and their proposed platforms, budgeting, and daily tracking of performance
● Digital Marketing: worked alongside the Digital Marketing team in executing monthly campaign plans
● Created Website Structure: created the website skeleton, content required, utilities required, and created the action plan to lead the entire project which was completed in two months
● Content Writing: social media, PR, SEO, email marketing, SMS marketing, printed media, scripts, radio dialogue
● Worked alongside the design team on design tasks: social media, video editing, video sequence, website design, landing page design, branding, collaterals, designing prospectuses and brochures
● Managed training for all new interns over a 3-month period and offering continuous advice, guidance, and mentorship on duties and best practices

Communications Rep. at Tawasol Center for Advertising and Organize
  • Qatar - Doha
  • January 2021 to June 2021

- Assisted in organizing and implementing communications strategies based on current projects on current clients and prospects.

- Worked on ongoing market research by testing the market by performing telesales calls and reporting back to management with results, adjusting the approach and testing the market again.

-Represented the company by handling clients' calls concerns and their contracts with the company once established.

Assistant Marketing Manager (Intern) at Qatar Public Relations/ GoExplore.city
  • Qatar - Doha
  • April 2019 to May 2019

- Worked on Social Media Audit, Planned Posts, and Content Writing on the company website and Instagram.

- Created a Digital Marketing Campaign along with the implementation strategy.

- Conducted a market research survey (in person) for a "Baqala" POS Software idea that QPR was working on, I was in a team of 3 that visited different dry cleaning and grocery stores that mainly use only cash transactions. In addition to a customer satisfaction survey of the GoExplore Kiosks (in person).

Marketing and Communications Executive (Intern) at Shop On Spot
  • Qatar - Doha
  • December 2016 to March 2017

- Worked with the founder directly on the Business Development and Planning phases of the business in order to pitch the business idea to potential investors.

-Conducted a market research and survey along with several duties & responsibilities that include: calling and setting up meetings with potential clients, company branding, participation in training and events that were part of the Digital Incubation Center program at the Ministry of Transport & Communications.

Education

Diploma, Business Management Marketing
  • at College of the North Atlantic in Qatar
  • June 2019

Specialties & Skills

Social Media Marketing
Customer Service
Management
Research
English
Communication
Microsoft Word, Excel and PowerPoint (Windows & Mac)
Cooperative
Coordination
Accurate: Careful, precise, free from error
Computer
Adaptable: Able to adapt oneself to new surroundings; to make suitable change
Attention to Details
persuasive
Social skills
Event Management
Marketing Strategy
Website Structure
Project Management
operation
social media marketing
problem solving
digital marketing
planning
major events
marketing
negotiation
key account management
marketing communications
marketing support
web development
marketing management
marketing mix
market research

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Expert
English
Expert

Training and Certifications

Hootsuite Platform Certificate (Certificate)
Date Attended:
October 2018
Fundamentals of Agile SW Development (ICP) (Training)
Training Institute:
Agile
Date Attended:
January 2017
Duration:
72 hours

Hobbies

  • Writing
  • Researching
  • Videogaming
  • Sight seeing
  • Volunteering
    Done work at Qatar Foundation for Elderly People Care
  • Reading
  • Web Surfing
  • Traveling