Head of Marketing and Communications
Siemens Healthineers
Total des années d'expérience :20 years, 6 Mois
▪ Manage Ad sales and distribution / circulation network of the Group across Pakistan
▪ Improvise organizational growth activities to support overall business objectives
▪ Develop corporate communication and PR strategies to establish business objectives and cultivate relations with advertisers for print and digital assets.
▪ Ensure and set annual targets / objectives of marketing, sales, digital and circulation for Karachi, Lahore Islamabad teams.
▪ Launch media campaigns for all products of PT (the daily, Paperazzi and Profit) on print, digital and social media, this includes annual budget planning, content ideation for ATL, BTL and Digital marketing.
▪ Management and Sales of Digital platforms of Pakistan Today, Profit, Paparazzi and social media handles.
▪ Appraise RND team for product development and appendages (Mags and Supplements).
▪ Manage content integration and native ads.
Key Accomplishments
▪ Increased revenue by more than 150 percent within 12 months of joining the organization.
▪ Annual growth in revenue; 20 to 30 percent with extensive PR and stakeholder relations.
▪ Increased sales of news copy by 100 percent across Pakistan at various Hospital, Hotels and public sector companies
▪ Record breaking revenues on Anniversary Editions.
▪ Double digit growth in Digital sales of all Digital assets and social media platforms through direct CPM sales and AdSense deals with advertisers.
▪ Expertise in Word Press, Ad Sense, Ad Manager, Ad word, Analytics. And web management strategy.
▪ Restructured sales and marketing KPIs to enhance efficiency and improve performance.
▪ Improved revenue through comprehensive distribution strategy for circulation of daily across Pakistan
▪ Successful Brand activation, DDS and cross-promotional events management across Pakistan that includes sponsorships & partnerships of various business and fashion events from the platform of Profit & Paperazzi
As HOM the job responsibilities include
Sales, Marketing, Product Development, Advertising Revenue, Distribution, and Public Relation of Daily Times, Business Plus, Aaj Kal and Zaiqa TV
Execution of Marketing Plans for sales support and brand building for the Group.
Improvise Sales team to generate business and meet targets set by the management
Ascertain proper distribution and penetration across country
Build PR with clients, advertisers and distributors to ensure smooth operations and revenue generation.
• Launched Zaiqa TV and transformed Business Plus, started LIVE programming for Zaiqa and Business Plus. Initiated 8 hours LIVE on Zaiqa and 11 hours of LIVE Business Plus News and Current affairs.
• Started various infotainment programs for channel to improve fresh content and news coverage.
• Commenced LIVE tickers updated from KSE and PMTL
• Conceptualized Current Affairs programs with Zafar Halali, Shahab Osto, Sidra Iqbal, etc .
• Hired and started new season on Zaiqa TV with four new chefs and transformed channel ID
• Changed the news studio outlook, New Channel IDs plus look and feel of the screen (log o and tickers)
• Added new chefs and programs in Zaiqa TV and produced new 8 hour content.
• Improvised Satellite and TCR operations for Business Plus and Zaiqa, negotiated with PAKSAT 1R for better deals and renewed contract with NETSAT for TCR matters.
• Doubled the revenue of Business plus channel by changing the sales and marketing strategy; developed electronic supplements and customized programs for Public and Private sectors. Improved the news and current affair programs by cross promotions with newspapers and CATV.
• Activations included; a program Youth Parliament / Mind the Gap with over 100 episodes in various schools, colleges and universities across Pakistan for DT and Business Plus promotion
• Initiated a Go Green campaign on Earth day for conservation of Energy and resource. That included resource conservation, pollution prevention and occupational health and safety for the Group and received endorsements from M D for saving 30 percent cost.
Successfully Launched Daily Aaj Kal from Lahore, Karachi and Islamabad in 2007on electronic media, print media, outdoors OOH and various BTL and brand activation activities throughout country.
Engaged advertising pitch for Launch campaign of the Daily worth 100 million.
Arranged a Media agencies tour to Dubai for 5 days, taking 38 people from all major advertising agencies as a pre- launch event for daily Aaj Kal in Dec 2007
Shot TVC on 35mm with ten adaptations and TVC also included brand endorsements from various STARS of Pakistan from sports men to TV actors and Film stars etc endorsing the USPs of the product that created a handsome share of voice at a very low price.
The Media blitz in all major CNS channels, newspapers with outdoor s. The OOH support in all three cities was a total of 25 major sights sized mostly 20X60 amd 30X90, resulting in a successful communication campaign that translated in high sales.
Printed 50, 000 POS material pasted on various locations in all over the country especially in Press clubs and major shopping areas.
Hired 70 people for DDS, brand activation and guerrilla marketing.
Trial generation through various sales promotions activities thru Floats in various cities, and activations in Super markets and shopping Malls.
Accomplished more than projected sales target; 85, 000 copies sales per day nationwide in first year
Devised product pricing and distribution strategy with successful JIT delivery system for effective reach and delivery of the product and sold 35000 copies across the country.
Congregated security deposits of 16.4 Million distributors as security deposit guarantee.
Gathered advertising worth 4 million in 3 months by setting accurate advertising tariff
Worked closely with Editorial and Creative team for product design and layout.
Launch function in Karachi inauguration by the Governor, in Lahore by Chief Minister and in Islamabad by the President of Pakistan.
Set communication strategies and media buying and planning for WLL, EVDO, VOIP, Broadband, Dark Fiber, CATV /VOD and Daily Times.
Developing online applications with digital marketing agencies to enhance customer’s online experience leading to engagement and retention.
Coordination with RND department of WLL south, business development & Customer care teams to Conduct Brand health monitoring and evaluation
Launched EVDO campaign with advertising budget of 5 Million in Karachi
Initiated marketing campaign for CATV with DDS in various areas of Karachi, Music concert at Gymkhana and POS campaign; resulting in sales of 6500 new cable connections and 3000 VOD connections in one month
Arranged a one Week trip to Thailand for 25 people as incentive to Sales Marketing and Technical departments to celebrate the success of product launches.
Lauch event of Dark Fiber at Avari for telecom and Banking sectors
Rejuvenated brand image of Daily Times in Karachi by repositioning the brand with new advertising campaign and cross promotions with WorldCALL cable
Increase in advertising revenue from 12million to over 18million and topped at 23million by extensive
Media Campaign of Daily Times on ATL and BTL
Launched WIKKID magazine in Karachi with a sales promotion team of 20 interns targeted to all schools in Karachi for subscription and jump-started the sales to over 1500copies daily
Joint promotion in School and college activities among various advertisers to boost sales and awareness.
Internal and external communication of WorldCALL Group
Managing Editor of Monthly magazine called “Connect” for all internal activities of the group, carrying management communications with employees endorsements, top performers of the group and extra-curricular activities within the group
Planned intercompany cricket and basant festivals
Managed communication for IPO of MTL, publicized IPO and AGM notices for WorldCALL and MTL.
Initiated Barters with all Electronic Channels for Media Times PACE properties and WorldCALL group worth Rs. 100 million and managed media planning and coordination with advertising agency for various campaigns of HELLO calling cards, Broadband Internet, PACE Woodlands and Media Times.
As Managing Editor Supplements, managed more than 10 Million worth of various supplements for Daily Times.
Internships at HSBC and SAPS Air Member of dramatics club at L S E Captain Cricket team at L S E,