General Manager
Al Shalal Pure Drinking Water LLC
Total years of experience :25 years, 5 Months
* Responsible for the Business; accountable to the Shareholders for running the business and
ensuring continuous growth
* Developing the Business Strategy for Shareholders approval and ensuring effective
implementation
o Working closely with the team to build implementation plans and continuously monitoring
business performance against targets; taking remedial actions whenever issues are
identified and facilitating the process of continuous improvement and growth
* Leading a successful HOD venture; have successfully developed the business from a small
enterprise to a major name in the UAE Market
* Representing the Company as Management Representative for ISO 9001and HACCP; currently
the Company’s operations are Quality Certified through TUV NORD
and was promoted to become Product Manager within
one year of service.
• Developed the Annual marketing and Events calendar.
• Analyzed and realigned sales and marketing plans; Implemented tactical plans and promotions
to meet the monthly/annual footfall to meet the company’s objectives.
• Planned and advised on promotional activities and trade shows; Designed pricing distribution
strategy for the products.
• Identified strategies to increase sales and profitability.
• Maintained data on competitive brands; Carried out Market Research to assess consumer
demand / requirements.
• Helped in identifying market demands for new products and services by compiling consumer
feedback and conducting market research.
• Performed high level market research and analysis, determining marketing resource
allocations and reporting findings to upper and executive management.
• Drafted marketing and communication briefs and brief to agencies; Worked effectively as part
of a multi-disciplinary
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