Zaher Ayat

I currently oversee and manage all marketing related aspects of 3 individual brands including Papa Murphy's Pizza, Project Pie and Ta'moosh.

Responsible for the development, implementation and accomplishment of the company business plan and sales strategy ensuring attainment of company sales goals and profitability. I was hired into a newly appointed role to reposition the brand locally and regionally and have been able to achieve key milestones throughout my time with Flying Colours.

Hired to provide creative and strategic direction on four regional and global brand leaders while managing a team of eight.

Played an integral role in the development and implementation of the marketing strategy adopted by Nissan Middle East during the global recession.

Developed award winning advertising campaigns on Nissan Middle East and Domino’s Pizza (Cannes Lion Silver & Dubai Lynx Gold) by contributing to the conceptualization of the campaigns in addition to the preparation, development and roll out of the campaigns across several marketing platforms.

Championed the positioning of twofour54° Abu Dhabi as a regional market leader by developing and implementing marketing strategies across the GCC, Middle East and Levant.

Assisted in identifying local and regional CRM programs for Nissan Middle East, Axiom Telecom and twofour54° Abu Dhabi.

Optimized the client’s media plans by utilizing non-traditional media platforms for Axiom Telecom and twofour54° Abu Dhabi,
maximizing social media engagements and identifying opportunities that were in line with the strategic creative approach
proposed by the agency.

Carried out internal team performance and development updates as well as providing individual team member assessment with accountability to KPI’s.

Hired to exclusively handle a government owned real estate account (Meraas Properties) in addition to a leading regional
television network (ART).

Created brand consistency across ART’s television networks and online portals helping to open up new markets for the
brand across the region.

Led corporate identity development, network positioning and channel branding across multiple ART channel platforms.

Developed a marketing campaign and TVC for Meraas Properties in preparation for the brands launch.

Carried out internal team performance and development updates as well as providing individual team member assessment with accountability to KPI’s.

Hired to work with local, regional and global brands to achieve their marketing objectives in consecutive account management
roles.

Assisted in the development of various marketing campaigns and sales strategies for a variety of clients including MARS, Jumeirah International, Emirates Airlines, Etihad Airways, Ritz-Carlton Hotels, Beiersdorf, Renault, Shangri-La Hotels, Standard Chartered Bank and Motorola.

Played key role in organization and follow up on all clients’ financial billings.

Took the lead in the creation of various strategic workshops helping to align the creative process with the clients marketing
objectives.

Developed successful communication strategies for the promotion of the brands across the region.

Successfully initiated marketing communication plans and assumed key responsibility as brand custodian for multiple global
brands across the region.

Managed the business performance reviews for a number of clients and provided feedback for key business development initiatives.