Media director
BPG Group
Total years of experience :10 years, 2 Months
• Developing an innovative and comprehensive online marketing strategy to increase visibility online and demand and website traffic through online marketing channels via SEM, PPC, Social Media and Email Marketing. • Setup and manage day-to-day tactical execution of strategies as well as working closely with other team members and departments to facilitate it including: o Conduct Keyword research o Conduct Display Ads o Setup PPC campaigns using Google Ad Words (Search Networks, Display Networks) and manage budgets to keep PPC campaigns within this budget through daily bidding strategies and optimize click-through and conversion rates. o Work directly with designers and copywriters to produce engaging and linkable content to execute in-house link building efforts. o Maintain lead generation, customer loyalty and nurturing programs. o Create non-article content. • Generate and manage all activities reports on regular basis using analytical tools like Google Analytics, analyse data and recommend how this data can be utilized to refine the digital marketing strategies and increase the ROI.
- Ambassador for all Social Media Accounts Of the Group (Waseet, Layalina, Arabs Turbo, Marie Claire) on all Social Platforms (FB, Twitter, Instagram, youtube)
- Use of a toolkit to measure and monitor social activity
- find out what works, tweak and improve communications, tactics, campaigns etc
- Respond and react to changes within social networks - functionality, etiquette, reporting etc
- Monitor and present relevant data, trends, successes, exceptions etc
- Close liaison with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered
- Work closely with the website development team and corporate communications