Zahra'a Hashem

• To create marketing strategies and campaigns for brands and undertake all duties necessary to deliver such strategies and marketing objectives.
• To case manage and take responsibility for specific brands, managing and delivering all aspects of their marketing requirements and building excellent market reputation.
• Plan and co-ordinate, leasing with suppliers, to deliver marketing and promotional material to deadlines.
• Draft and issue press releases, features and editorials for brands as needed, ensuring that they are written in a professional manner and to meet relevant deadlines, liaising with the brands and with any 3rd parties, arranging and attending photo-calls to take photos as needed.
• Liaise with the media to secure a range of brands including social media, Google analytics, online marketing, Newsletters, writing copy, etc.
• Measuring and analyzing activity against targets and building on success of activities.
• Build a calendar of awards /listings/ features and monitor dates to ensure all brands are entered in a timely fashion, writing entries wherever appropriate.
• Liaise with all organizations encouraging their longer term involvement with evenly through good brand management, and ensuring excellent customer relations.
• Where appropriate, with other staff, or individually, manage/attend events as a representative of evenly to build contacts.
• Press cutting, monitoring and building media lists for all brands launching.

At tbwa/raad/ bcomad location; Kuwait,
Company Industry: Advertising
Job Role: Marketing /PR
November 2010 - March 2011
• liaising and networking with a arrange of stakeholders including customers, colleagues, suppliers and partner organizations;
• sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organization and the campaign;
• managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs:
• Writing and proofreading copy;
• liaising with designers and printers;
• organizing photo shoots;
• arranging for the effective distribution of marketing materials;
• organizing and attending events such as conferences, seminars, receptions and exhibitions;
• sourcing and securing sponsorship;
• evaluating marketing campaigns;
• supporting the account teamwork and other colleagues