Founder and Marketing Manager
Sindi
Total years of experience :8 years, 2 Months
By the end of 2018, myself and 3 more friends decided to start E-commerce business selling shoes bags and other categories online through a website and App for all Iraqis, business planning and execution started early 2019, below are main duties under my responsibilities:
- Identify customer needs through survey and research.
- Sourcing product line up for the starting period
- Plan and execute acquisition strategies through digital & social media marketing
- Manage and oversee the organization's e-commerce business efforts
- Cooperate with the web developers to make necessary changes in the website if necessary
- Interview and recruit new marketing executives and educate them about the company policies
- Allocate work to the marketing executives and supervise them
I was the first employee hired for Careem in Iraq before the launch of Careem services end of 2017 in Baghdad, my initial purpose was to launch the service in Baghdad including technical support in the beginning along with other team members, then I was fully dedicated Marketing manager and was directed to build the Careem brand throughout the country and marketing strategies for the scale up period in the months to come after the launch, below are the main responsibilities:
- Hunt & recruit Marketing experts for Careem Marketing team in Iraq
- Coordinate with the marketing team members and other related colleagues in the company to build country marketing plans that include promotions and partnerships to increase revenue and meet monthly targets.
- Hunt & recruit Marketing experts for Careem Marketing team in Iraq
- Plan & Follow up all digital & performance marketing along with deep dive analysis on all the in hand data & digital data to steer better and cost efficient acquisition.
- Plan & execute all social media activities on monthly basis focusing building brand awareness, brand loyalty & engagement through tailor made creative marketing content and ideas.
- Establishing and maintaining relationships with customers, community, employee, and public interest groups (Influencers & media outlets).
- Writing press releases and other media communications to promote the service.
- Plan and follow up all of the company offline activations including mall activations, universities, HORECA, etc with main purpose of increasing acquisition.
- Identify and build relationships with influencers and thought leaders in our space.
- Perform customer profiling through research and customer surveys.
- Planning marketing calendars and manage budgeting for campaigns and other marketing activities.
- Plan and execute all marketing campaign (ATL & BTL)
- Lead the trade marketing team to create and implement the BTL operational plan for each campaign, (Agency coordination, Outlet activations and managing and aligning with sales team)
- Lead and coordinate with Supply chain, purchasing sales and other departments all the innovative projects (new products, new campaigns, and other projects).
- Lead a team of trade marketing specialists with the coordination with the sales team in all regions to implement the yearly trade marketing Calendar to activate a total outlet universe of 30K outlets from different segmentation.
- Performing ongoing customer/market research and demographic profiling to identify market needs and opportunity.