General Manager Marketing
Omniyat Marketing
Total years of experience :23 years, 5 Months
Location: Amman, Jordan
Achievements:
✓ Managed social media marketing campaigns for over 50 brands in Jordan in several industries.
✓ Expanded the business operations and hired a creative team of 15 people
✓ Built a strong business portfolio that helped in expanding the business further in Jordan and KSA
✓ Generated sales of over 60K USD in the first year of operations.
Location: Jordan, Amman
Achievements:
✓ Established a new successful online business selling jewellery online in Jordan and the Middle East
✓ Generated sales over 300, 000 JOD in 5 years online
✓ Built and patented the Stylex brand in Jordan
✓ Created digital marketing plan that resulted in over 1000% ROI
✓ Designed over 50 new exclusive designs that increased sales over 200% in the local market
Established an operation manual to increase work efficiency for the team workload and inputs.
Increased sales over 100% of a product category by developing a B2B marketing strategy
✓ Saved 40% of the annual marketing budget by implemented new online marketing programs and strategies.
✓ Successfully launched more than seven new products contributing over 25% to the monthly revenue.
• Provide the planning and leadership to the Marketing Department by ensuring that the appropriate
structures, systems, competencies and values are developed in order to meet and exceed the goals of the
Marketing plan.
• Develop the annual marketing plan for the organization; for strategic market planning; market research
programs; field force activities, and control of the marketing budget.
• Establish and set pricing policies for the business along with pricing committee.
• Hire, direct and evaluate marketing team members. Build a strong marketing team that is efficient and
effective.
Establish marketing support systems to develop customer interactions, overall sales and customer retention
rate.
• Prepare new product marketing plans for product introductions in cooperation with senior management
colleagues in Finance and Sales.
• Establish a system of reports and communications for all information from the marketing team to the sales
team and for feedback and request from the sales team to the marketing team.
Developed marketing programs and projects for all the retail business divisions.
• Segmentation, targeting and positioning strategies development and implementation with maximising the
value of existing customers’ data from the group loyalty card.
• Monitored outlet walk-in traffic/sales ratios and allocate marketing support when needed accordingly.
• Conduct macro-environment and competitive analysis to advice on strategic decision making.
• Manage the execution of the video marketing and social media plans and launched two websites
successfully.
• Supervised a marketing coordinator who was responsible to coordinate day-to-day marketing activities.
Started a marketing department from Scratch - crafted a strategic business plan for YoopyDeal that
featured online group buying (daily deals) on stuff to do, see, eat and buy in New Zealand.
• Increased Sales for local businesses by over 100% - Leveraged social media networks and utilized the
power of Google Adwords and SEO to promote the e-commerce business.
• Attracted over 10, 000 New Customers - Encouraged potential customers to try new products and
services at a discounted price using the latest web 2.0 technologies and innovative marketing strategies.
• Generated Positive Cash Flows - Created a business model that generated a positive cash flow for both,
business partners and YoopyDeal.
• Conducted Efficient Operations - Adopted and implemented an efficient system to automate the
operations and executed a lean supply chain plan.
• Taken Advantage of Opportunities - Capitalized on a new opportunity in the market and crafted a
differentiation business strategy that made the business stand out from rivals.
• Market information usage - designed and implemented a successful marketing communications strategy
based on market research findings.
Executed a Marketing Program Generating Sales of $52 Million - Developed and implemented marketing
communications plans, media, advertising, PR initiatives and sales promotions.
• Measured marketing ROI by conducting campaigns’ cost-benefit analysis pre-launch.
• Managed and controlled marketing budgets, quarter media plans and ATL and BTL campaigns.
• Marketing Research & Branding Programs - Reinforced branding messages and increased brand awareness
across the Middle East.
• Strengthened relationships with dealerships by providing marketing advice, material and support on online
communications and website.
• Managed Marketing Operations - Directed suppliers including advertising, media and PR agencies, and
supervised the whole marketing function along with the marketing team.
• Implemented marketing strategies and campaigns, product launch events, exhibitions and motor shows.
• Ensured all regional marketing communications are complied with the corporate standards.