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Zainab Hafeez, Sales & Marketing Executive

Zainab Hafeez

Sales & Marketing Executive·SKL real estate

United Arab Emirates

Bachelor's degree, Business Management (Marketing)

Work experience

Total years of experience: 2 years, 9 months

Sales & Marketing Executive

February 2025 - Present

SKL real estate

Dubai, United Arab Emirates

February 2025 - Present

Devised and implemented comprehensive marketing strategies to elevate
brand visibility and bolster lead generation for real estate projects.
Orchestrated digital marketing campaigns across social media platforms,
concentrating on property promotion, brand awareness, and audience
engagement.
Coordinated with sales and management teams to synchronize marketing
content with business objectives and ongoing projects.
Directed content creation, encompassing visuals, captions, campaigns, and
promotional concepts specifically tailored for the real estate market.
Conducted in-depth market and competitor analysis to discern emerging
trends, pricing strategies, and strategic positioning opportunities.
Championed branding initiatives, campaign launches, and marketing
communications to fortify the companys market presence.
Grew company Instagram from 350 to 7, 000+ followers organically through
strategic content planning and consistent brand storytelling.
Promoted 40+ real estate projects through targeted social media campaigns,
enhancing property visibility and audience reach.
Contributed to a 7% increase in lead generation via digital campaigns and
lead-focused content across multiple platforms.
Developed and executed multi-platform marketing strategies to support brand
awareness and sales pipeline expansion.
Aligned campaign content with active project launches and business goals
through close coordination with sales and management teams.

Company industry:
Real Estate
Job role:
Sales

Social Media Specialist

June 2024 - February 2025

SK shipping line

Dubai, United Arab Emirates

June 2024 - February 2025

Achieved a 10% increase in audience engagement by maintaining daily
content publication and consistent platform activity.
Managed multi-channel outreach, including LinkedIn, email marketing, and
WhatsApp marketing, to connect with logistics industry clients and prospects.
Expanded LinkedIn presence for a corporate logistics brand by integrating
organic content with direct outreach campaigns.
Handled daily community management across platforms, ensuring brand
credibility and professional responsiveness.
Oversaw the companys social media presence for a corporate logistics and
shipping brand, guaranteeing consistent and professional brand
communication.
Planned and executed content calendars, featuring industry-related posts,
company updates, and informative content designed for client engagement.
Addressed audience interactions, messages, and comments to uphold brand
credibility and responsiveness.
Facilitated enhanced brand visibility through strategic content planning and
platform optimization.
Collaborated with internal teams to align marketing communications with
operational services and corporate messaging.
Monitored engagement metrics and adapted content strategies to improve
reach and interaction.

Company industry:
Shipping
Job role:
Marketing and PR

Social Media Intern

January 2024 - May 2024

NineSevenOne

Dubai, United Arab Emirates

January 2024 - May 2024

Supported 5-6 product launches from conception to completion, including
campaign ideation, content creation, and promotional execution.
Contributed to substantial follower growth by implementing fashion-focused
storytelling and trend-aligned content strategies.
Assisted in building brand identity through a consistent aesthetic, engaging
captions, and strategic engagement tailored to the fashion audience.
Managed and grew the brands social media platforms, concentrating on
fashion-centric content and brand storytelling.
Contributed to content ideation, caption writing, posting schedules, and
engagement strategies aligned with the brands aesthetic and target
audience.
Supported campaign planning, product launches, and promotional activities
for the clothing brand.
Conducted basic trend research to ensure content alignment with current
fashion and social media trends.
Acquired hands-on experience in digital marketing, branding, and social
media strategy execution within the fashion industry.

Company industry:
Fashion & Apparel
Job role:
Marketing and PR

Marketing Intern

May 2023 - August 2023

Projexive Technical services

Dubai, United Arab Emirates

May 2023 - August 2023

Assisted with social media content planning and audience engagement
initiatives.
Helped maintain brand presence across digital and social media platforms.
Collaborated with team members on promotional and branding activities.
Contributed to creating content ideas aligned with audience interests and
engagement trends.
Gained practical exposure to digital marketing, branding, and audience
behavior analysis.
Supported daily marketing operations and administrative coordination tasks.
Produced and edited short-form visual content for digital platforms using
professional camera equipment, iPhone, and editing applications, ensuring
alignment with social media trends and audience engagement.

Company industry:
Installation & Technical Services
Job role:
Marketing and PR

Education

Middlesex University Dubai

May 2024

May 2024

Bachelor's degree, Business Management (Marketing)

United Arab Emirates

Skills

CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
LEAD GENERATION
Intermediate
LEAD GENERATION
Intermediate
MARKET ANALYSIS
Intermediate
MARKET ANALYSIS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
REAL ESTATE
Intermediate
REAL ESTATE
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate

Languages

Urdu

Beginner

English

Beginner