Public Relations Officer
University of Fujairah Digital Library
Total years of experience :9 years, 5 Months
Accomplishments:
Delivered stellar success in helping the company establish a reputation as a solid, forward-looking, and well-managed organization, improving the organization's public image by setting the appropriate tone of voice across all communications.
• Proven track record in elevating organizational profiles and fostering positive relationships. Monitored and analyzed PR outcomes, refining strategies as needed to enhance impact and reach. Build and maintain strong stakeholder relationships with key media figures, influencers, and industry experts who are pivotal in our industry.
• Demonstrated success in executing comprehensive communication plans and contributing to the overall growth and success of prominent institutions.
• Held the position of Coordinator of the Fujairah University Center for Continuous Learning in 2019.
Key Responsibilities:
• Marketing for the center's programs: Playing a key role in marketing the center’s programs, developing innovative strategic programs, and developing schedules for programs, including IELTS and TOEFL tests, and following up on test results
• Registering trainees in the center’s various programs.
• Training Coordination & Leadership: Key contributor in planning the programs, preparing trainer contracts and arranging training packages in addition to negotiating and following up on quotations/price bids for the center’s various training programs and effectively implementing training programs and development plans.
• Solid ability to strike the right connections with all internal/external stakeholders and a strong company spokesperson and experience in handling PR, internal/external communications, media planning & management, publicity, events, and developing and improving organizational reputation.
• Policy Development: Spearheading the review and enhancement of PR policies, crafting comprehensive communication plans, and executing a targeted PR strategy that aligns with Fujairah’s mission and goals.
• Image Enhancement: Delivering game-changing strategies and plans for amplifying Fujairah’s narrative. Committed to positively shaping the audience's perception of the organization through strategic initiatives.
• Visitor Management: Welcoming and hosting delegations, preparing specialized documents, and presenting reports, contributing to seamless PR operations.
• Media Relations: Successfully establishing strong relationships with various media outlets, news agencies and positioning the organization as a consistent and prominent presence in the media sphere. Ensuring consistent and favorable media coverage that promotes positive relationships with various stakeholders.
• Social Relations Enhancement: Making pioneering contributions for strengthening social relationships, organizing events, and serving as the official spokesperson, both internally and externally.
• Strategic Planning: Collaborating with top management in setting goals and implementing PR strategies to achieve organizational objectives. Regularly reporting to senior management with detailed insights and analysis of PR results, offering data-driven recommendations to continually refine our PR approach.
• As a Certified Expert Trainer, consistently contributed to providing impactful training programs, raising awareness, and offering free consultations.
• Training Programs: Contributing to human development, self-development, motivation, neuro-linguistic programming, and emotional intelligence programs.
• Awareness and Consultations: Providing free consultations for support and empowering successful decision-making.
• Training Management: Leading in advanced training design, adult learning, training needs study, and advanced presentation skills.
• ISO System Management: Established, mentored, and professionally supported the implementation of ISO systems. Streamlined workflow in alignment with ISO 9001:2015 and ISO 26000 system specifications, ensuring the highest quality standards were maintained.
• Training Program Management: Conducted thorough assessments of employees’ and volunteers' training needs, leading to the development and implementation of annual training plans. Communicated, coordinated, and negotiated financial and technical offers with training centers, ensuring optimal resource allocation.
• Evaluation and Reporting: Reviewed and measured the impact of training programs on employees and volunteers, producing comprehensive final reports. Conducted assessments of training centers, preparing detailed reports for continuous improvement.
• Financial Oversight: Displayed strong fiscal acumen and computed detailed statistics and final costs for training programs, ensuring cost-effectiveness and efficiency.
• Quality System Implementation: Spearheaded strategies to document, deploy, and implement a structured quality system, diligently following up on corrective and preventive measures as necessary.
• Process Monitoring: Enforced strict controls in tracking all procedures, records, forms, and quality system instructions applied within the association, maintaining a high standard of excellence.
• Coordination and Collaboration: Fostered effective coordination and communication with all administrative units, providing support for quality, training, and work development initiatives. Compiled reports, documented achievements, and highlighted association activities.
• Development Initiatives: Devised aggressive development proposals for all departments and programs that significantly improved and supported the growth of senior benefactors.
• Media and Communication: Prepared bespoke publication of press releases, and collaborated on technical support for media outreach. Offered inputs in preparing captivating designs and production of publications and audio-visual materials for association activities.
• Event Organization: Made vital contributions to the organization of exhibitions and meetings, meticulously preparing meeting minutes.
• National and International Engagement: Recommended and delivered innovative proposals, and organized activities at national and international events, contributing to the association's global presence.
• Training and Rehabilitation Programs: Organized programs for women and girls, supervised workflow, and submitted monthly reports.
• Awareness Campaigns: Conducted field visits to raise awareness in productive families.
• Proposal Development: Contributed to proposals for continuous development of productive families' products.
• Needs Assessment: Distributed questionnaire forms to determine the needs of women's groups in society.
• Annual Planning: Contributed to the development of the annual plan for training and qualification programs and activities.