zakaria atta

Current Job: Unit sales Manager 1/2013

• 2013: Unit Sales Manager for Cairo Retail Customers -Tiba for Trade and Distribution Co., Subsidiary of Juhayna food industries (Egypt's biggest dairy products manufacturer)

• 2008: Unit Sales Manager for Key Account Customers - Modern Trade Department Tiba for Trade and Distribution Co., Subsidiary of Juhayna food industries (Egypt's biggest dairy products manufacturer)

Current Job: Unit sales Manager 5/2008
➢ Discuss the Monthly sales plan with the District sales manager across all Categories, Sub Categories & Products in Tones, cases, & values.
➢ Implement the monthly sales plan by Account Manager & by store and follow up the execution of the sales criteria on a daily basis by monitoring the daily sales reports.
➢ Develop the Account Manager's Journey plan & evaluate the merchandising team leader reports.
➢ Evaluate the Account manager performance on weekly and monthly basis.
➢ Discuss customers' score cards with the district & the Unit managers.
➢ Maximize the sales per brand through effective and close follow up on customer deals and good control of stock levels.
➢ Advise the brand manager on slow moving and price sensitive items vs. competitors.
➢ Discuss the company's promotional plan calendar with the trade marketing team across Juice, Milk, & Fresh products.
➢ Review and analyze sales force achievements by brand and by store to ensure the company's objectives are being achieved.
➢ Follow up on competitors' activities reports and provide market feed-back on new products, prices changes, and new launches.
➢ Set Quarter business review with the customer to ensure that the company / customer objectives are being accomplished.
➢ Ensure high degree of customer satisfaction by providing quality service in terms of number of merchandisers per store, account manager market visit, customer problem solving & merchandising team leader follow up.
➢ Ensure the full use of rental Shelf-Space & Secondary Displays.
➢ Evaluate shelf rentals of every store in coordination with the Customer Section & Store Managers.
➢ Recommend action plans on sensitive items.
➢ Discuss the company products Plano grams with the section managers by selecting the best shelf spaces for the company's products vs. competitors to ensure the highest consumer impact.
➢ Drive highest possible standards of visual impact by ensuring brand layout guidelines and plans are being correctly followed to deliver brand values.
➢ Implement promotional activities and events prepared and planned by the Trade Marketing and exploit any additional opportunities to promote sales.
➢ Recommend promotional activities and events.
➢ Minimize the sales returns/damaged goods and short expiry goods by monitoring returns by outlets, developing a depletion plan and avoiding the over & out of stock from the points of sales.
➢ Ensure the availability of all SKU's on the selective shelves.
➢ Ensure quick listing of new products or new promo items at all customer stores.
➢ Coordinate with the Brand Manager the usage and distribution of POS Materials Free Goods, and Giveaways.
➢ Build excellent relations with all store / section managers as to convey the high image of the company in terms of service and credibility.
➢ Assist the Marketing / Trade Marketing Manager in areas related to sales development.

• 2007: o Working in Abudawood Distribution co. Egypt: Post: Section Manager 3/2007
• Procter&Gamble Operations
• Reviewing accounts credit limits.
• Reviewing last day sales.
• Conducting sales calls.
• Creating new opportunities in the market.
• Managing and motivating the delivery representatives.
• Developing the business in the market by educating the clients how to operate better.
• Implementing the marketing plans effectively.
• Increasing shelf space, which reflected positively on sales and try to win in stores?
• Implementing 100% distribution in the outlets for all company products.
• A strong customer focus and the ability to develop strategies to meet the needs of your customers and our business.

• March 2003 till February 2007.
o Working in e-Learning And Business Solutions Union (eLABs)
• Sales coordinator in business development dept.
• Supervisor assistant of call center department.
• Telesales & Customer service in call center.
• Participate in many local fairs and exhibition sponsored by Ministry of communication and Information Technology Like: a) Comp Scope as a representative of eLABs.
b) Rebuilding Iraq Fair as a representative of eLABs.
c) Future of the Arab Coordination in Sharm El Shiekh as a representative of eLABs.
d) DegiMedia Conference as a representative of eLABs.
e) Telecom Africa Exhibition 2004 as a representative of eLABs.
f) Microsoft Seminar (e- enterprise initiative) 2005: as a representative of eLABs.