Senior Marketing specialist
Ali Bin Ali Holding
Total years of experience :12 years, 4 Months
Manage social media marketing campaigns and day-to-day activities including:
• Creating engaging and original blog posts, emails, and social media posts targeted to the audience based on current trends
• Plan and manage all published content (images, video and written)
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Identify threats and opportunities in user-generated content surrounding the company.
• Repurposing popular content across multiple platforms
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Develop and expand community and/or influencer outreach efforts.
• Manage and Monitor efforts in building an online presence and reputation.
Media Buyer
• Create and manage promotions and Social ad campaigns.
• Buy media advertising space, and provide estimates of audience and costs.
• Conduct online advocacy and open a stream for cross-promotions.
• Ensure receiving compensation for advertisements that do not run when planned.
• Review invoices from media companies and resolve any discrepancies.
• Negotiate advertising contracts with media companies to determine pricing and schedules.
Data Analysis
• Analyze key metrics and tweak marketing & advertising strategy as needed.
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns.
• Initiate and optimize media campaigns for each advertising platform used
• Report notable threats to appropriate management.
• Compile reports for management showing results (ROI).
• Demonstrate the ability to map out a comprehensive marketing plan.
• Drive strategies that are proven by testing and metrics.
• Develop new account base while servicing existing and inactive accounts to maintain and regularly exceed sales goals.
• Utilize all appropriate sales presentation tools that are available to bring custom-developed marketing solutions to customers in the most compelling manner.
• Persuade clients (Retail, Distribution) to buy advertising space in digital’ media channels including social media, in-store ads, and in-store podium.
• Continuously explore new ideas, best practices and share findings with colleagues to help the Pari Gallery media team sustain growth.
• Provide initiative to advertising campaign using statistics, report, or viewing figures of successful ads campaigns.
• Setting the company’s yearly calendar and seasonal major campaigns.
• Align the marketing campaigns with sales activities.
• Managed social media platforms (Facebook official page, Twitter, Instagram, YouTube).
• Utilize all appropriate Social Media strategy to promote High Premium Brands (timepieces, fragrances, Makeup, Skincare and services (Customer service, loyalty rewards).
• Create exciting promotions, contests and original content (videos & creative images) collaborated across the team or freelancers in line with company goals and brand guidelines.
• Leverage the influencer's impact to promote company products via sale promotions, E-vouchers, contest & Giveaways.
• Collaborate with printing media (Newspaper & Magazine) publishing the new press release (Events, new brands launch).
• Generate customized monthly social media report based on company metrics and KPIs.
• Coordinating with Brand Management on the annual calendar and other related brand activities.
• Work closely with the CRM team to get better data/information while targeting audiences.
- Develop effective PR plans using appropriate strategies and tactics.
- Organize and coordinate PR Activities.
Use a variety of channels (TV, press, internet, etc.) to maximize company exposure
- Arrange for interviews or public speaking events and construct press releases.
- Analyze the results of PR campaigns or efforts and prepare reports.
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