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Abdelaziz Derouiche, Senior Marketing Officer

Abdelaziz Derouiche

Senior Marketing Officer·Ideal Solutions

Qatar

Master's degree, Digital Marketing

Work experience

Total years of experience: 9 years, 8 months

Senior Marketing Officer

May 2026 - Present

Ideal Solutions

Doha, Qatar

May 2026 - Present

• Lead the website architecture and navigation map along with the content structure and Landing pages
serving as the foundational brief for a full Webflow site build.
• Architected ISCs first-ever end-to-end marketing strategy, encompassing brand positioning, audience
segmentation, messaging architecture, competitive intelligence, and a go-to-market phased roadmap.
• Lead ISCs online presence buildout, transitioning the brand to an active professional channel targeting
enterprise and government decision-makers.
• Design and launch ISCs first structured Google Search Ads program, targeting high-intent B2B/B2G
keywords in the Qatar ICT market.
Company industry:
IT Services
Job role:
Marketing and PR

Marketing Officer

May 2025 - February 2026

Qatar Airways

Doha, Qatar

May 2025 - February 2026

• Planned and executed multi-channel communication strategies for Qatar Airways Privilege Club via Adobe
Responsys CRM, covering email, push notifications, in-app messages, WhatsApp, and social media campaigns
to drive Avios conversions, card linking, and loyalty engagement.
• Collaborate with strategic partners to design and implement Avios-related and co-branded digital initiatives
that enhance member value and brand awareness.
Company industry:
Airlines
Job role:
Marketing and PR

marketing communication manager

December 2023 - February 2025

innovative traders for trade in electronic programs ( fixello app)

Doha, Qatar

December 2023 - February 2025

Strategic Planning: Collaborated with co-founders to define business strategy and conduct market research.
Marketing Strategy: Developing and Creating targeted google and social media campaigns to drive user acquisition and brand awareness while boosting brand awareness among service providers.
Achieving 20K app downloads and 300+ companies registered through 360 degree marketing campaigns ( SMS, Whatssap, SM, Notifications..)
Brand Management: Ensured consistent brand messaging and identity across all platforms.
User Engagement: Built relationships with customers and service providers to enhance loyalty and community engagement.
Performance Analysis: Monitored and analyzed marketing metrics to optimize strategies and improve results.
Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Marketing Manager

November 2023 - January 2025

Innovative Traders (Fixello App)

Doha, Qatar

November 2023 - January 2025

• Designed and executed 360° marketing campaigns (SMS, WhatsApp, in-app pop-ups, Push notifications,
Emails and social media) generating 20K+ app downloads and 300+ business registrations.
• Deployed automed transactional and promotional email campaigns via CRM tools, reducing acquisition cost
by 30% and improving ROI by 40%.
• Build brand awareness through multi-channel campaigns, strengthening user engagement and retention.
Company industry:
Marketing
Job role:
Marketing and PR

Marketing Manager

November 2021 - November 2023

Ebdaa Digital Technology : Mzad Qatar, Syaanh.com,mzad shop

Doha, Qatar

November 2021 - November 2023

- Designing the Marketing Strategy for Mzad Qatar, Syaanh, white eagle and Decorna brands.
- Preparing the action plans for the e-commerce marketplace
- Executing the Marketing campaigns on Media media and google ads.
- Setting SMART KPIs and objectives
- Weekly and Monthly Reports
- Conducting Market research and competitor analysis for new opportunities.
Company industry:
IT Services
Job role:
Marketing and PR

Marketing Manager

November 2021 - November 2023

Ebdaa Digital Tech

Doha, Qatar

November 2021 - November 2023

• Developed and executed integrated marketing strategies across multiple platforms, focusing on user
acquisition, engagement, loyalty and retention.
• Contributed to marketing automation initiatives, strengthening customer engagement and lead generation.
• Led CRM-driven 360° campaigns combining push notifications, email automation, social media, and digital
channels to boost revenue and brand presence.
-Increase customer engagement by 40% on Mobile App and 25% on online marketplace.
• Monitor campaigns and reporting campaigns performances following the set KPIs.
Company industry:
Software Development
Job role:
Marketing and PR

Digital Marketing and Sales Manager

May 2021 - October 2021

applied hospitality and leadership academy

Hammamet, Tunisia

May 2021 - October 2021

Company industry:
1342
Job role:
Hospitality and Tourism

Digital Marketing & Sales Manager

June 2021 - September 2021

AHLA Campus

Nabeul, Tunisia

June 2021 - September 2021

• Implemented marketing communication strategy and sales campaigns for E-learning platform.
• Designed HTML web pages and executed online marketing campaigns across multiple channels.
Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Digital Specialist

August 2018 - September 2021

Azalée Tunisia

Tunis, Tunisia

August 2018 - September 2021

• Developed and executed digital communication strategy.
• Managed content for social media and website.
Company industry:
Consumer Packaged Goods Manufacture
Job role:
Marketing and PR

Senior Community Manager

July 2019 - May 2021

Matine Consulting

Tunis, Tunisia

July 2019 - May 2021

• Managed firms digital strategy, content writing, and e-reputation.
• Designed and implemented the firms online platform and digital projects.
Company industry:
Banking
Job role:
Marketing and PR

Digital Manager

July 2019 - April 2021

Matine consulting

Tunis, Tunisia

July 2019 - April 2021

i am in charge of all the digital side of the company(digital marketing and communication strategy and tasks), the web site control, content injection, HR process too, recrutement and outsourcing (head hunting), internal and external communication.
I was doing monthly reports,
I have worked with several companies in different fields and functions.
During my current work at Matine Consulting a strategy and management consulting firm I was able to explore the advising market and help companies achieve their objectives and solve their problems with good approaches and methodologies.
I have worked on projects with several stakeholders (multisectoral experts, donors like USAID, GIZ ..., companies, NGOs, public organizations ...) around the various projects (development of an e-commerce platform, strategic plan of a bank, change management and implementation of an odoo ERP ...
Also I am in charge of internal firm projects and mainly the internal recruitment of consultants and experts and the development and management of the Matine Consultants platform.
Company industry:
Management Consulting
Job role:
Information Technology

digital marketing specialist

February 2019 - June 2019

ATTIAJRI BANK

Tunis, Tunisia

February 2019 - June 2019

internship in ATTIJARI BANK, about the implementation of a marketing automation solution inside de departement of webank to improve the tracking on the website and the marketing, communication process and e-mailing
Company industry:
Banking
Job role:
Information Technology

Email Marketing Manager Intern

February 2019 - June 2019

WebBank (Attijari Bank)

Tunis, Tunisia

February 2019 - June 2019

• Implemented Sendinblue automation solution.
• Developed automated CRM strategies, newsletters, and life-cycle email campaigns.
• Analyzed campaign KPIs to optimize retention and engagement.
Company industry:
Banking

E Commerce Manager

January 2016 - January 2018

Azalée

Al Marsa, Tunisia

January 2016 - January 2018

Company industry:
Arts & Crafts Supplies
Job role:
Sales

Conseiller client

June 2016 - May 2017

Teleperformance

Tunis, Tunisia

June 2016 - May 2017

Company industry:
Sales Outsourcing
Job role:
Customer Service and Call Center

mobile application developer

February 2016 - July 2016

infochallenge

Tunis, Tunisia

February 2016 - July 2016

Company industry:
Software Development
Job role:
Information Technology

Education

Esprit school of business

May 2019

May 2019

Master's degree, Digital Marketing

Tunisia

GPA (rating): Excellent

GPA (rating): Excellent

Esprit School of Business

January 2019

January 2019

Master's degree, Marketing

Tunisia

Esprit School of Business

January 2019

January 2019

Master's degree, digital marketing

Tunisia

University of economic science and managament

May 2016

May 2016

Bachelor's degree, IT applied in management

Tunisia

GPA (rating): Satisfactory

GPA (rating): Satisfactory

My diploma is mixed between IT and Management software with my speciality E-COMMERCE

University of Economic Science & Management

January 2016

January 2016

Bachelor's degree, Management

Tunisia

Lycée rue el manzah

May 2013

May 2013

High school or equivalent, Science experimental

Tunisia

GPA (rating): Good

GPA (rating): Good

High school diploma

Skills

E commerce Consulting
Expert
E commerce Consulting
Expert
E communications
Expert
E communications
Expert
Recruitment
Expert
Recruitment
Expert
E commerce
Expert
E commerce
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Web analysis
Expert
Web analysis
Expert
Digital marketing
Expert
Digital marketing
Expert
Marketing Automation
Expert
Marketing Automation
Expert
IT, Coding
Intermediate
IT, Coding
Intermediate
Communication
Expert
Communication
Expert
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
FIREBASE
Intermediate
FIREBASE
Intermediate
HTML SCRIPTING
Intermediate
HTML SCRIPTING
Intermediate
MAILCHIMP
Intermediate
MAILCHIMP
Intermediate
MULTI CHANNEL MARKETING
Intermediate
MULTI CHANNEL MARKETING
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
E commerce Consulting
Expert
E commerce Consulting
Expert
E communications
Expert
E communications
Expert
Recruitment
Expert
Recruitment
Expert
E commerce
Expert
E commerce
Expert
Digital Marketing
Expert
Digital Marketing
Expert

Languages

Arabic

Native Speaker

French

Expert

English

Expert

Memberships

FSEGN JUNIOR ENTREPRISE

PUBLIC RELATIONS DIRECTEUR

September 2013

Training and Certifications

Certifications
Meta Certified Digital Marketing Associate
Google Ads Certificate
AI Marketing Automation
Meta Certified Digital Marketing Associate
Google Ads Certificate
Scrum Fondamental
Jul 2021
Training
start-ups
Arabic innovation academy
Jan 2020
Show credentials

Hobbies and interests

Playing Musical Instruments

i am professional violoniste and singer