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Zakariya Alkhardawi, Chief Executive Officer

Zakariya Alkhardawi

Chief Executive Officer·Mazaya Food

Saudi Arabia

Diploma, Business Management

Work experience

Total years of experience: 32 years, 10 months

Chief Executive Officer

June 2024 - Present

Mazaya Food

Eastern Province, Saudi Arabia

June 2024 - Present

Summary: Leading the company’s strategic vision and operational execution in the competitive grocery retail sector.

I provide strategic direction and executive leadership to Mazaya Food, overseeing financial performance, market competitiveness, and organizational growth. My responsibilities include driving revenue and profitability, aligning operational initiatives with the company’s long-term vision, fostering innovation, and promoting a culture of high performance and continuous improvement.
Company industry:
FMCG
Job role:
Management

Co-Founder and Board Member

May 2015 - Present

RAMZ ALAULA

Dammam, Saudi Arabia

May 2015 - Present

Summary: Visionary founder transforming business automation in line with Saudi Arabia's digital evolution.

Founded the company in response to evolving regulatory and digital demands within the Kingdom. Initially launched as Gulf Ideal Applications In 2015.

In 2020, it evolved into RAMZ ALAULA. I led product vision, go-to-market strategies, and market positioning to offer scalable eCommerce and automation solutions, helping businesses of all sizes modernize operations and comply with new governmental standards.
Company industry:
Software Development
Job role:
Management

Chief Executive Officer - CEO

June 2023 - May 2024

Al Dahiya Alsharqia Shopping

Dammam, Saudi Arabia

June 2023 - May 2024

Summary: Orchestrated strategic turnaround and cultural transformation during a pivotal growth phase.

Led corporate transformation by redefining the company’s strategic direction. Implemented a comprehensive turnaround plan that stabilized operations, improved ROI, and restructured the financial model. Enhanced cross-functional collaboration and introduced measurable goals, performance systems, and reporting frameworks aligned with long-term strategic objectives.
Company industry:
FMCG
Job role:
Management

Sales & Marketing Director

April 2019 - July 2021

Saudi Paper Group

Dammam, Saudi Arabia

April 2019 - July 2021

Summary: Reversed declining margins and implemented growth-centric strategies for multiple business units.

Directed a company-wide sales and marketing transformation, increasing gross profit by 28% YoY. Re-engineered the GTM strategy, developed actionable plans for subsidiary businesses, and aligned production planning with commercial objectives. Led annual planning, P&L management, and cross-division forecasting to ensure sustainable growth.
Company industry:
FMCG
Job role:
Manufacturing

B2B Director

March 2014 - April 2015

United Electronic Co “Extra

Khobar, Saudi Arabia

March 2014 - April 2015

Summary: Established and scaled a new B2B division for a leading electronics retailer.

Pioneered the company’s B2B vertical, formulating its strategic business plan, P&L model, and operational framework. Delivered the complete execution roadmap including key partnerships, market segmentation, and service offerings, laying the foundation for sustainable enterprise growth.
Company industry:
Retail & Wholesale
Job role:
Management

General Manager

June 2011 - February 2014

Hoshan Pan Gulf

Riyadh, Saudi Arabia

June 2011 - February 2014

Summary: Founded a high-performance business unit specializing in direct and digital office solutions.

Launched Hoshan Direct Sales (HDS), focusing on digital and direct sales channels including e-commerce, telesales, and field sales. Successfully penetrated corporate and government markets with tailored office solutions, strengthening the company’s position in the B2B and B2C sectors.
Company industry:
Retail & Wholesale
Job role:
Management

Commercial Director

December 2008 - May 2011

Saudi Fisheries Company

Dammam, Saudi Arabia

December 2008 - May 2011

Summary: Led organizational restructuring and profitability enhancement initiatives.

Rebuilt the company’s financial and commercial structure by re-engineering the P&L and revitalizing the sales and marketing departments (376 staff). Designed and executed a comprehensive business strategy that aligned with market demands and internal capabilities.
Company industry:
Agriculture & Crop Production
Job role:
Management

Regional Manager / Capability Director

July 2006 - November 2008

Olayan KRAFT Foods

Riyadh, Saudi Arabia

July 2006 - November 2008

Summary: Spearheaded regional operations and organizational capability transformation.

As Regional Manager, managed operations in Eastern and Northern regions. Promoted to National Capability Manager in 2007 to lead company-wide training and organizational development initiatives, working alongside global consultancy firms to identify and address strategic capability gaps.
Company industry:
FMCG
Job role:
Management

Regional Manager

January 2002 - June 2006

Afia International Company

Saudi Arabia

January 2002 - June 2006

Summary: Drove growth in Eastern and Northern Regions through strategic brand execution and channel development.

Managed business development and market expansion activities, overseeing brand positioning and execution of channel programs across the Eastern Region. Played a pivotal role in market share expansion and sales force optimization.
Company industry:
FMCG
Job role:
Management

Distribution Manager / Development Manager / Key Account Manager

August 1997 - December 2001

General Trading Company (GTC) Olayan Group

Riyadh, Saudi Arabia

August 1997 - December 2001

Summary: Rose through multiple leadership roles to drive growth and expand regional presence.

Held progressive roles including Distribution Manager, Business Development Manager, and Regional Key Accounts Manager. Responsible for expanding market coverage, initiating new channel strategies, and strengthening key account relationships in Central and Eastern regions.
Company industry:
FMCG
Job role:
Management

Salesman / Supervisor

January 1993 - December 1996

Unilever - Saudi Arabia

Jeddah, Saudi Arabia

January 1993 - December 1996

Summary: Launched and established Wall’s Ice Cream brand in Mecca; early leadership experience.

Started career with Unilever, launching Wall’s Ice Cream in KSA. Promoted to Sales Supervisor in 1994, leading a sales team and achieving full market penetration in Mecca. Developed strong foundational experience in FMCG sales, route-to-market execution, and team leadership.
Company industry:
FMCG
Job role:
Sales

Education

Peter Dunn & Associates in Coordination with Donnelly College

May 1997

May 1997

Diploma, Business Management

United States

The Diploma is a program prepares the Individual to make strategic business decisions, manage the direction and operation of a company. It also helps the person to Gain a clear grasp of all business functions including: accounting, marketing, human resources, operations, and computer applications.
View attachment

ICS Newport / Pacific High school

May 1995

May 1995

High school or equivalent, General Study

United States

GPA (percentage): 90.2%

GPA (percentage): 90.2%

View attachment

Technical And Vocational Training Corporation - Saudi Arabia

October 1989

October 1989

Diploma, Air Conditioning and Refrigeration

Saudi Arabia

GPA (percentage): 87%

GPA (percentage): 87%

An 18 months intensive study and Vocational training Prepares the individual to work with the Houshold and commercial storage, preservation and air-conditioning and air-distribution equipment. Learn to design and deploy commercial industrial refrigeration systems and design control systems for HVAC&R.
View attachment

Skills

Retail Sectors
Expert
Retail Sectors
Expert
Sales Operations
Expert
Sales Operations
Expert
B2C marketing
Expert
B2C marketing
Expert
Profit Management
Expert
Profit Management
Expert
Strategic Advisory
Expert
Strategic Advisory
Expert
BUSINESS PLANS
Expert
BUSINESS PLANS
Expert
SUPERVISORY SKILLS
Expert
SUPERVISORY SKILLS
Expert
MARKETING
Expert
MARKETING
Expert
BUSINESS STRATEGY
Expert
BUSINESS STRATEGY
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
STRATEGIC PLANNING AND MANAGEMENT
Expert
STRATEGIC PLANNING AND MANAGEMENT
Expert
ACTIVITY BASED COSTING
Expert
ACTIVITY BASED COSTING
Expert
FINANCIAL MODELING DEVELOPMENT
Expert
FINANCIAL MODELING DEVELOPMENT
Expert
GO-TO-MARKET STRATEGY
Expert
GO-TO-MARKET STRATEGY
Expert
P&L MODELING AND MANAGEMENT
Expert
P&L MODELING AND MANAGEMENT
Expert
FINANCIAL MODELING
Expert
FINANCIAL MODELING
Expert
BUDGETING
Expert
BUDGETING
Expert
TALENT ACQUISITION & TEAM BUILDING
Expert
TALENT ACQUISITION & TEAM BUILDING
Expert
E-COMMERCE & DIGITAL TRANSFORMATION
Expert
E-COMMERCE & DIGITAL TRANSFORMATION
Expert
CUSTOMER EXPERIENCE & PR MANAGEMENT
Expert
CUSTOMER EXPERIENCE & PR MANAGEMENT
Expert
B2B/B2C SALES & OMNI-CHANNEL RETAIL
Expert
B2B/B2C SALES & OMNI-CHANNEL RETAIL
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.


Facebook
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Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Training
How to Get People Think and Act Favorable with You
Peter Dunn & Association
Jul 1997
Show credentials
How to Master Time
Peter Dunn & Association
Jun 1997
Show credentials
Motivation for Managers
Peter Dunn & Association
Jun 1997
Show credentials
The Power of Goal Setting
Peter Dunn & Association
Jun 1997
Show credentials
Realize Your Potential
Peter Dunn & Association
Jun 1997
Show credentials
Coaching Skills for Managers
Savola Academy
Jul 2004
Show credentials
Finance for Non-Finance Executives
Exclusive technology Training Center
Jan 2021
Change Management Executive
Change Management Learning Center/ Prosci
Dec 2008
Show credentials
Change Management
Change Management Learning Center/ Prosci
Nov 2008
Show credentials
Effective Selling Skills I
MEIRC for Unilever
Nov 1994
Show credentials
Key Account Management
RIAM
Jan 2001
Show credentials
Basic Sales Techniques
Colgate Palmolive
May 2001
Show credentials
Key Account Management
Kraft Sales Leadership Academy
Nov 2006
Show credentials
Advanced Sales Negotiations Skills
Kraft Sales Leadership Academy
Nov 2006
Show credentials
Powerful Sales Leadership
Savola Academy
Dec 2004
Show credentials
Ethics and Values
Savola Academy
Jan 2005
Category Management
Energizer
Jan 2001
Effective Selling Skills II
MEIRC for Unilever
Dec 1995
Show credentials
Instructor Training Program
Colgate Palmolive
Feb 2001
Show credentials
Food Safety Management System
SGS
Jan 2009
Time Management and Successful Habits
Knowledge Time for Training
Apr 2010
Show credentials
Consumer Behaviors
United Electronic Company
Jan 2014

Hobbies

  • Cooking
  • Reading