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Zakariya Alkhardawi, Chief Executive Officer

Zakariya Alkhardawi

Chief Executive Officer·Mazaya Food

Saudi Arabia

Diploma, Business Management

Work experience

Total years of experience: 33 years, 6 months

Chief Executive Officer

June 2024 - Present

Mazaya Food

Eastern Province, Saudi Arabia

June 2024 - Present

Provide strategic leadership for a 300+ employee multi-unit grocery retail business, with full accountability for P&L, commercial performance, and business growth. Lead organizational transformation, operational excellence, and customer-focused initiatives while strengthening governance, stakeholder relationships, and long-term value creation.

Company industry:
FMCG
Job role:
Management

Co-Founder and Board Member

May 2015 - Present

RAMZ ALAULA

Dammam, Saudi Arabia

May 2015 - Present

Co-founded a technology company focused on digital transformation for the grocery retail sector. Co-developed the BigBag platform, integrating ERP, e-commerce, and logistics into a unified ecosystem connecting retailers, distributors, and suppliers. Defined product strategy and led cross-functional teams to deliver scalable, data-driven business solutions.

Founder - PALA ERP Platform (2015-2019)
Founded and developed a cloud-based ERP platform serving micro and small enterprises in Saudi Arabia. Designed simplified business management and process automation solutions that improved operational efficiency while addressing the evolving needs of the SME sector.

Company industry:
Software Development
Job role:
Management

Chief Executive Officer - CEO

June 2023 - May 2024

Al Dahiya Alsharqia Shopping

Dammam, Saudi Arabia

June 2023 - May 2024

Led a high-risk corporate turnaround during a period of severe financial distress. Directed financial, operational, and commercial restructuring while strengthening governance, performance management, and organizational alignment. Managed strategic decision-making that enabled an orderly business closure, protecting shareholder value and minimizing financial exposure.

Company industry:
FMCG
Job role:
Management

Sales & Marketing Director

April 2019 - July 2021

Saudi Paper Group

Dammam, Saudi Arabia

April 2019 - July 2021

Led a business-wide turnaround across manufacturing, sales, and marketing operations. Implemented commercial, pricing, forecasting, and KPI frameworks that delivered a 63.5% year-on-year improvement in gross profit. Expanded product lines into Jordan, Yemen, and Oman, while strengthening operational efficiency and long-term business performance.

Company industry:
FMCG
Job role:
Manufacturing

B2B Director

March 2014 - April 2015

United Electronic Co “Extra"

Khobar, Saudi Arabia

March 2014 - April 2015

Established and scaled the company's B2B business from concept to execution. Developed the commercial strategy, operating model, and key account framework, generating SAR 160 million in first-year revenue while creating a sustainable platform for future business growth.

Company industry:
Retail & Wholesale
Job role:
Management

General Manager

June 2011 - February 2014

Hoshan Pan Gulf

Riyadh, Saudi Arabia

June 2011 - February 2014

Established the Office Solutions business unit, generating SAR 40 million in first-year revenue. Partnered with PwC and Deloitte on business restructuring and financial modeling. Introduced a direct distribution model that strengthened market reach and laid the foundation for future e-commerce capabilities.

Company industry:
Retail & Wholesale
Job role:
Management

Commercial Director

December 2008 - May 2011

Saudi Fisheries Company

Dammam, Saudi Arabia

December 2008 - May 2011

Led commercial transformation initiatives across sales, marketing, and distribution operations. Achieved 25% regional sales growth in the first year and sustained a 13.8% CAGR while improving distribution efficiency and reducing inventory levels by 23% through stronger commercial planning and execution.

Company industry:
Agriculture & Crop Production
Job role:
Management

Capability Director

July 2006 - November 2008

Olayan KRAFT Foods

Riyadh, Saudi Arabia

July 2006 - November 2008

Led organizational capability development across the group by designing sales excellence programs and institutionalizing performance frameworks. Managed strategic FMCG partnerships and played a key role in establishing the Olayan Business School to strengthen leadership and commercial capabilities.

Company industry:
FMCG
Job role:
Management

Sales Supervisor / Distribution Manager / BD Manager / KA Manager

January 1993 - June 2006

Earlier Leadership Roles – Unilever, Olayan Group & Afia International

Saudi Arabia

January 1993 - June 2006

Progressed through increasingly senior commercial leadership roles across leading FMCG organizations, including Sales Supervisor, Key Account Manager, Business Development Manager, Distribution Manager, and Regional Manager. Built a strong foundation in sales leadership, route-to-market strategy, distribution management, customer development, and regional business expansion across Saudi Arabia.

Company industry:
FMCG
Job role:
Management

Education

Peter Dunn & Associates in Coordination with Donnelly College

May 1997

May 1997

Diploma, Business Management

United States

The Diploma is a program prepares the Individual to make strategic business decisions, manage the direction and operation of a company. It also helps the person to Gain a clear grasp of all business functions including: accounting, marketing, human resources, operations, and computer applications.
View attachment

ICS Newport / Pacific High school

May 1995

May 1995

High school or equivalent, General Study

United States

GPA (percentage): 90.2%

GPA (percentage): 90.2%

Technical And Vocational Training Corporation - Saudi Arabia

October 1989

October 1989

Diploma, Air Conditioning and Refrigeration

Saudi Arabia

GPA (percentage): 87%

GPA (percentage): 87%

An 18 months intensive study and Vocational training Prepares the individual to work with the Houshold and commercial storage, preservation and air-conditioning and air-distribution equipment. Learn to design and deploy commercial industrial refrigeration systems and design control systems for HVAC&R.
View attachment

Skills

Retail Sectors
Expert
Retail Sectors
Expert
Sales Operations
Expert
Sales Operations
Expert
B2C marketing
Expert
B2C marketing
Expert
Profit Management
Expert
Profit Management
Expert
Strategic Advisory
Expert
Strategic Advisory
Expert
BUSINESS PLANS
Expert
BUSINESS PLANS
Expert
SUPERVISORY SKILLS
Expert
SUPERVISORY SKILLS
Expert
MARKETING
Expert
MARKETING
Expert
BUSINESS STRATEGY
Expert
BUSINESS STRATEGY
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
STRATEGIC PLANNING AND MANAGEMENT
Expert
STRATEGIC PLANNING AND MANAGEMENT
Expert
ACTIVITY BASED COSTING
Expert
ACTIVITY BASED COSTING
Expert
FINANCIAL MODELING DEVELOPMENT
Expert
FINANCIAL MODELING DEVELOPMENT
Expert
GO-TO-MARKET STRATEGY
Expert
GO-TO-MARKET STRATEGY
Expert
P&L MODELING AND MANAGEMENT
Expert
P&L MODELING AND MANAGEMENT
Expert
FINANCIAL MODELING
Expert
FINANCIAL MODELING
Expert
BUDGETING
Expert
BUDGETING
Expert
TALENT ACQUISITION & TEAM BUILDING
Expert
TALENT ACQUISITION & TEAM BUILDING
Expert
E-COMMERCE & DIGITAL TRANSFORMATION
Expert
E-COMMERCE & DIGITAL TRANSFORMATION
Expert
CUSTOMER EXPERIENCE & PR MANAGEMENT
Expert
CUSTOMER EXPERIENCE & PR MANAGEMENT
Expert
B2B/B2C SALES & OMNI-CHANNEL RETAIL
Expert
B2B/B2C SALES & OMNI-CHANNEL RETAIL
Expert

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Training
How to Get People Think and Act Favorable with You
Peter Dunn & Association
Jul 1997
Show credentials
How to Master Time
Peter Dunn & Association
Jun 1997
Show credentials
Motivation for Managers
Peter Dunn & Association
Jun 1997
Show credentials
The Power of Goal Setting
Peter Dunn & Association
Jun 1997
Show credentials
Realize Your Potential
Peter Dunn & Association
Jun 1997
Show credentials
Coaching Skills for Managers
Savola Academy
Jul 2004
Show credentials
Finance for Non-Finance Executives
Exclusive technology Training Center
Jan 2021
Change Management Executive
Change Management Learning Center/ Prosci
Dec 2008
Show credentials
Change Management
Change Management Learning Center/ Prosci
Nov 2008
Show credentials
Effective Selling Skills I
MEIRC for Unilever
Nov 1994
Show credentials
Key Account Management
RIAM
Jan 2001
Show credentials
Basic Sales Techniques
Colgate Palmolive
May 2001
Show credentials
Key Account Management
Kraft Sales Leadership Academy
Nov 2006
Show credentials
Advanced Sales Negotiations Skills
Kraft Sales Leadership Academy
Nov 2006
Show credentials
Powerful Sales Leadership
Savola Academy
Dec 2004
Show credentials
Ethics and Values
Savola Academy
Jan 2005
Category Management
Energizer
Jan 2001
Effective Selling Skills II
MEIRC for Unilever
Dec 1995
Show credentials
Instructor Training Program
Colgate Palmolive
Feb 2001
Show credentials
Food Safety Management System
SGS
Jan 2009
Time Management and Successful Habits
Knowledge Time for Training
Apr 2010
Show credentials
Consumer Behaviors
United Electronic Company
Jan 2014

Hobbies and interests

Cooking
Reading