MARKETING MANAGER
ORANGE CREATIONS
Total years of experience :14 years, 1 Months
MARKETING MANAGER, Feb, 09 to Present
ORANGE CREATIONS. (PAKISTAN)
Joined the company as marketing manager dealing with pharmaceutical clients design new concepts of campaigns. Responsible for producing incremental revenue by building customer plans, developing marketing strategies and penetrating various levels of customer management.
• Developing a marketing team to implement strategy & delivering on objectives.
• Design, implement & facilitate an effective local & national marketing strategy.
• Carrying out effective research & intelligence into competitor products & other trends.
• Constantly improving business development activities.
• Overseeing and managing financial budgets.
• Manage daily activities with PR, press and marketing communications agencies.
• Develop partnerships & relationships with third parties to meet strategic objectives.
• Identifying key marketing opportunities.
• Making sure that campaigns run to deadline and on budget.
• Online campaigns, web site, use of digital/social media.
• Budget setting and control, including measurement and return on investment.
• Management of sponsorships for conferences and events.
• Exceptional project and time management skills.
• Monitoring & reporting to senior managers on the effectiveness of strategies/campaigns.
• Setting the scope, implementation, management & review of marketing campaigns.
BRANCH MANAGER, Apr, 04 to Dec, 09
DREAMS PLC (UNITED KINGDOM)
Joined company as a sales consultant, selling a wide range of Mattresses (VISCO / LATEX / GEL) to the Retail industry and calling on dealers throughout the UK, including Scotland and Northern Ireland. Opening and developing accounts, planning own time and daily routines. Advising and training in house managers in a wide variety of products and services.
• Led team of 45 Retail Sales Associates and Branch Managers to meet our targets.
• Assist with team recruitment, hiring, training, and developing an effective sales staff, providing regular feedback and taking disciplinary action as needed.
• Build and maintain strong relationships with the team, customers, and colleagues.
• Prepare daily, weekly, and monthly reports.
• Suggest and implement business plans that will increase profitability.
• Develop and execute store events and ensure company policy is adhered to.
• Trained other trainers on coaching and staff development programs.
• Presented retail metrics to senior leadership teams.
• Analyzed customer's needs and recommended solutions that best meet customer's requirement.
• Launched new company policy to ensure all sales enquiries handled within 48 hours improving Conversion by 10%.
• Developed new lead generation program which doubled sales enquiries.
• Built solid relationships with customers resulting in repeat business from over 78% of them.
• Grew the midlands region into the company's highest contribution in 2008.
STORE MANAGER May, 00 to Mar, 04
LAND OF LEATHER (UNITED KINGDOM)
Responsible for ensuring a consistently high standard of presentation in the store and making sure that all available space in the store is effectively utilized. Focused on maximizing the customers shopping experience.
• Responsible for the daily managing of staff and the assigning of duties and Analyzing store sales figures.
• Maintaining accurate records of all pricings, sales, and activity reports.
• Developing, researching and implementing marketing strategies, and maintaining awareness of market trends and monitoring local competitors.
• Trained and motivated others to provide high level of customer service.
• Increased sales whilst managing all aspects of building retail / merchandising, sales administration etc.
• Controlled stock, minimized losses, damages and incomplete orders.
• Trained and developed the team, Implemented and monitored performance appraisal system.
• Met sales targets year-on-year within set budgets and profit/loss.