Social Media and Marketing Manager
Optimum Choice
Total years of experience :16 years, 8 Months
Optimum Choice is a social media and events agency in Riyadh. It is a start up agency. My main roles were in marketing consulting for current client accounts; building the client portfolio; hiring the teams; events planning and execution, and social media accounts
Social Media:
Designed and developed social media campaigns for clients, effectively driving brand awareness, engagement and traffic to social media pages
Assessed social media marketing strategies to determine rate of return. Identified and tapped into new channels to optimize ROI and fuel revenue growth
Creative Edge is a production/media house based out of Jeddah, Saudi Arabia. My role was to provide marketing and PR services to the client, Saudi TV, as per the contract. This included marketing campaigns, social media for Saudi TV programming, promo production and scheduling promo airing, marketing research and grid development (based on marketing research), social media for MixFM. I worked on the development of the songs and videos for King Abdullah which were aired across Saudi TV channels; Al Tujjar marketing and PR campaigning, Al Furousiya marketing and PR campaigning and cross promotions; Cross promotions with Euromoney; cross promotions with HyperPanda
Assisted the Corporate Marketing Manager in the branding project for the Rotana brand; worked with the agency on the design and development of the Rotana brandbook; worked on the new identity for Rotana (Rotana Media Group), presented branding plan to HRH Prince Al Waleed bin Talal and Newscorp
Built sales presentation for membership sales
Built sales presentations for corporate sales and programs
Assisted in development of contracts with sponsors
Sold over SAR 7M in memberships within 4 months
Introduced disclaimer practice for track users
Set the standard for membership servicing for tracks across the GCC (ie. BIC)
Responsible for guest lists and security gate setups at major events
Assisted event manager in various aspects of events (right hand)
