Sales Director
Silver Group (HDL & ITC)
Total years of experience :22 years, 2 Months
Expanding strategic partner and client relationships to drive impact, targeted business growth, and develop a multi-year sales strategy. Grow the mindset of partners and sales team by bringing innovative ideas and unique sales methodologies. Running a healthy and predictable business that powers improvement in industry solutions in IT, AV, and smart Solutions, while maintaining rigorous sales process compliance. Identifying, building, and nurturing a capable (technical, consultative, and visionary) partner ecosystem with best-of-breed solutions, and developing joint business plans, marketing commitments, and skills enablement plans with partners.
Impact Interactive Solutions is a business unit of AV Vision Egypt, the leading Audio-Visual consultation and system integration firm in Egypt and UAE, specializing in providing state-of-art Digital Signage, Digital Cinema Solutions, and visualization solutions to all market segments, covering wide range of products; LED Displays, commercial LCD, videowalls, projection technologies, and Interactive solutions for conference/meeting rooms, as well as Education sectors. Key Projects:
•Completion of the New Opera House AV systems, Admin Capital in
Holding senior country sales responsibilities to boost the company's sales, and to maintain profitable business and continuance growth, and perform channel and corporate management for the accounts of UAE, Qatar, Kuwait, Lebanon and Egypt. With full profitability responsibility for the assigned territory sales and operations through direct training, leadership, and supervision of a network of regional channel partners, while building solid and sustainable business relationships with major corporate accounts in several segments including but not limited to Aviation & Transportation, Defense & Security, Cinema, Finance, Retail, Rental & Staging, Healthcare, Media, Leisure & Hospitality, and Education, have successfully grown the market, delivering exceptional customer service in my sales territory Key accomplishments:
•Total Development of the Egyptian Market, achieving a significant market share growth to 25% in the Installation Projectors business and Large Format Displays categories in the first 24 months.
•Boosted sales revenue of existing channel in Qatar and UAE by 60% in 12 months, while maintaining the highest Gross Profit.
•Budget over achievement for 9 consecutive fiscal half years.
•Achievement of average of 125% annual market growth in the assigned territories.
•EMEA Top Achiever of Control Room Solutions sales in FY16.
•"Hard Hat Award- 2018" for Unique projects sales.
•Major Closed Projects: ADNOC, Dubai Police, Dubai Mall Interactive Displays, Qatar University, Dubai Airport Operations Control Center, Dubai Duty Free Signage, Kuwait Airport, Cairo Metro CCTV & Control Room, Egyptian Parliament AV Solutions, MBC Group sports channels, Grand Egyptian Museum, National Museum of Egyptian Civilization.
Appointed as sales and business development expert to strengthen the company's sales operations and profitability in the GCC Region. During a 13 months period, a well-qualified pipeline of prospective opportunities was created by establishing and maintaining professional relationships with key decision-makers in the Audio Visual, IT, and Technology sectors within large corporate, government, and consultants. Key accomplishments:
•Successfully established a strong channel base in Kuwait, Qatar, and Saudi Arabia.
•Major closed Projects: King Fahad National Library, Emirates Airlines, ADNOC, ENEC, Americana.
Assigned as the first product sales manager for Dolby Laboratories in the Middle East and Africa to establish, manage, and execute the regional sales and marketing plans & activities for all Audio and Video product range for this globally recognized innovator of sound, imaging, and voice technologies for cinemas, home theaters, PCs, mobile devices, and gaming. Successfully Drove business relationships with key partners by analyzing partner business performance, identifying opportunities within partners, and providing them seamless support, while recruiting, motivating, and collaborating with partners to push sales of all professional Video and Audio products in the region. Key accomplishments:
•Equipped the first post-production facility at Abu Dhabi Media (TwoFour54) with Dolby Solutions.P
With in-depth technical knowledge gained through handling projects of similar products, started as a Technical Sales Support Manager responsible for the detailed proposals for the Media & Entertainment Division, and then appointed as Area Sales Manager in a period of 6 months to directly handle the sales of LED Displays, Large Venue Projectors, and Digital Cinema solutions in the Middle East and North Africa region. Key accomplishments:
•Achieved excellent results in selling full product line of Displays, Projectors, and Digital Cinema through effective presentation of value proposition and collaboration with key customers on product development and benefits.
•Promoted from Technical Sales Support Manager to Area Sales Manager based on job performance in 2008.
•Successfully closed a long-term frame agreement with Grand Cinemas (Novo) to fulfill their digital conversion plans, while securing a Digital Cinema market share of 60% in the Middle East.
•Successfully met self and company sales targets by a 100% between the years 2008 and 2011.
•Major closed Projects: YAS Marina Circuit, Ferrari World, Agadir Stadium, ADNEC, Qatar National Convention Center, MBC Studios, Hamdan Sports Complex, King Saud University.
Managed and completed 2 Audio Visual Packages at Burj Khalifa- Dubai Mall Development Project:
-Link Bridges LED Screens System, Project Value of Euro 11m
-Digital Signage & Way-finding Systems., Project Value USD 6m Core responsibilities:
•Creation of projects plans, assigning resources and sub-contracts as per the project requirements.
•Management of the requested changes by the customer and main contractors, and managing the sub contractors' processes and scope.
•Management of stakeholders and contractors in order to review and discuss the project progress, cost, time and quality status.
•To liaise internally with PMO and Head of Professional Services for proper Human Resources coordination and scope changes.
Started as a Technical Support agent, promoted to team leader then Head of the team, was responsible for 24/7 critical technical support handling the top 100 customers of Orange Business Services. Leading a team of 44 Networks Engineers, and acting as L3 escalation point.
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