Ziad Abdallah, General Manager

Ziad Abdallah

General Manager

Creatives

Location
Lebanon - Beirut
Education
Bachelor's degree, Business Mangment
Experience
22 years, 1 Months

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Work Experience

Total years of experience :22 years, 1 Months

General Manager at Creatives
  • Lebanon - Beirut
  • My current job since July 2020
Digital Marketing Manager at Creatives
  • Lebanon - Beirut
  • March 2016 to June 2020

+ Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns for the company and clients.
+ Design, build and maintain social media presence.
+ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
+ Identify trends and insights, and optimize spend and performance based on the insights.
+ Brainstorm new and creative growth strategies.
+ Collaborate with internal teams to create landing pages and optimize user experience.
+ Evaluate end-to-end customer experience across multiple channels and customer touch points
+ Collaborate with agencies and other vendor partners.
+ Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
+ Lead the team: Hiring, training and developing the team.

Digital Marketing Manager / Partner at Data Partners
  • Lebanon - Beirut
  • April 2014 to February 2016

+ Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns for the company and clients.
+ Design, build and maintain social media presence.
+ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
+ Identify trends and insights, and optimize spend and performance based on the insights.
+ Brainstorm new and creative growth strategies.
+ Collaborate with internal teams to create landing pages and optimize user experience.
+ Evaluate end-to-end customer experience across multiple channels and customer touch points
+ Collaborate with agencies and other vendor partners.
+ Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
+ Lead the team: Hiring, training and developing the team.

Web Developer at Lebanese American University
  • Lebanon - Beirut
  • August 2010 to December 2012

Part time Web Developer responsible for web updates and creating new websites for LAU.

Chief Personnel at MEMO (Electro-Mechanical Specialists)
  • Saudi Arabia - Riyadh
  • March 2010 to August 2010

+ Responsible for the interpretation and application of the Staff Rules, regulations and procedures ensuring uniform application in accordance with guidelines from management.
+ Manage all recruitment efforts for professional and support staff positions.
+ Manage Human Resources policies, processes, and procedures, as well as employee communications and related materials at the company.
+ Responsible for new staff on boarding process.
+ In charge of : Personnel Records, Leave records, Overtime, Payroll, Employees’ attendance, Settlements, Insurance.
+ Manage company fleet.
+ Follow up on the medical and vehicles insurance.

Project Manager at IJAM3 (Union of Arab ICT Associations)
  • Lebanon - Beirut
  • April 2009 to February 2010

•Managed humanitarian and development projects in the MENA region.
•Coordinated with local communities, relevant authorities and other organizations to ensure the implementation of high-quality programs.
•Preparation and produced project reports, proposals, presentations and other documents.
•Represented programs to donors, government officials and other parties.
•Conducted pre-monitoring visits to assess the suitability of proposed projects and conduct assessments of partners.
•Conducted monitoring visits to assess the effectiveness of projects.
•Participated in meetings/workshops/trainings to help increase the local capacity of staff and organizations to respond to emergency and post emergency situations.

Broadband Sales at Cyberia Internet
  • Lebanon
  • September 2008 to April 2009

•Compiled lists of prospective customers for use as sales leads, based on information from ad Inquiries, trade shows, direct mail responses, card deck leads, dealer resellers, business directories, internet websites, and other sources.
•Made outbound lead follow-up calls to potential and existing customers by telephone and e-mail to qualify leads and sell products and services.
•Handled inbound sales lead calls to convert calls into sales.
•Overcame technical and business objections of prospective customers.
•Provided product demos to qualified customers on request (in house & on site).
•Prepared sales orders.
•Coordinated customer training.
•Built and maintained customers’ relationships.
•Investigated and resolved customer problems with deliveries.
•Applied for ADSL services on behalf of customers and followed up application with concerned parties until service installation and commissioning.
•Attended trade shows.

Project Manager _ Founder at Phoenix Foundation
  • Lebanon
  • August 2006 to March 2009

•Responsible of planning projects, getting funds, recruiting staff, and implementing projects within deadlines.
•Designing and updating the foundation’s website.
•Training volunteers and staff for projects related to I.T. and volunteer work.

Public Relations and Operations Officer at Qatar Program for Rehabilitation of South Lebanon
  • Lebanon
  • September 2006 to June 2007

• Aided refugees from South Lebanon in 2006 during the war (Provided shelter, health care, food and
essential needs supplies, provided kids with toys and organized educational fun programs for them).
• Coordinated and arranged meetings with all sectors in Lebanon for the project.
• Planned and organized events for the project.
• Kept an eye on public opinion about the project and particular issues.
• Developed and implemented communication strategies for the project.
• Responded to inquiries from the public, media, and other sectors.
• Handled the coordination with marketing agencies for implementing the project Ads and
website.

IT support at Lebanese American University
  • Lebanon
  • July 2004 to August 2006

•Diagnosed hardware and software problems on the faculty’s, students’, and staffs’ PCs.
•Maintain up-to-date knowledge of hardware and software news; suggest/recommend improvements.
•Maintained and upgraded computer equipment.
•Report all problems using ticketing software (REMEDY).

Call Center team leader at Fiberlinknetworks-Lynx Internet
  • Lebanon
  • January 2001 to January 2006

•Lead, manage, and organize the department team and work due to needs and daily tasks.
•Interview and train new employees.
•Provide technical training to other departments.
•Solve all the technical problems for customers. (Dial up and Corporate).
•Daily update for websites.
•Designing Ads and websites.
•Maintain up-to-date knowledge of hardware and software news; suggest/recommend improvements.
•Maintained and upgraded computer equipment.
•Report all problems using ticketing software (HEAT).

Education

Bachelor's degree, Business Mangment
  • at Lebanese American University
  • June 2008

Specialties & Skills

Leading By Example
Web Development
Call Center Development
Managing Volunteers
Dial up, leased line, microwave connections support
Adobe photoshop, coral draw.
Windows OS (vista, xp, 2000, millenium, 98, 95)
MS office (word, exce, powerpoint, outlook, frontpage, visio, progect)
Web development (Php)
Social Media Marketing

Languages

Arabic
Expert
English
Expert

Memberships

Lebanese Scout Association
  • General Commissioner / Member of the General Assembly
  • January 1986

Training and Certifications

Google Analytics (Certificate)
Date Attended:
March 2020
The Fundamentals of Digital Marketing (Certificate)
Date Attended:
January 2020