Senior Marketing Officer
Arabian Centres
Total years of experience :13 years, 0 Months
•Overseeing and developing marketing campaigns.
•Conducting research and analysing data to identify and define audiences.
•Organising events and product exhibitions.
•Analyse the impact of marketing campaigns and prepare measurement reports.
•Organize and attend marketing activities or events to raise brand awareness.
* Developing and implementing strategies that resonate with the target market.
* Planning and executing marketing initiatives including campaigns, events.
* Researching and analyzing consumer behavior, market trends and competitor activity.
* Building brand awareness and increasing brand value and profitability.
* Increasing product sales and market share.
* Measuring and reporting on campaign performance and assessing KPIs and ROI.
* Collaborating with different teams such as marketing, creative and Operation.
* Overseeing the production of advertisements, promotional materials.
* Ensuring that messaging and marketing activities are aligned with brand and company values.
Develop brand campaigns in order to increase overall footfall across ACC Malls.
Develop campaigns promoting events and activations.
Finalize and launch ACC brand and develop a campaign Increase brand recognition.
Develop the campaign for Al Marakez Festivals.
Responsible of (Cinabon, Seattle's best coffee, LA Cure Gourmand, Guven, Khave Duniasi, Simit Saray, Pizza Company, Kamps)
*Planning and implementing promotional campaigns.
*Preparing online and print marketing campaigns.
*Creating a wide range of different marketing materials.
*Working closely with marketing agency, agencies and assisting with new product launches.
· sourcing advertising opportunities and placing adverts in the press or on the radio; · managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs; · liaising with designers and printers; · organising photo shoots; · arranging the effective distribution of marketing materials; · maintaining and updating customer databases; · organising and attending events such as conferences, seminars, receptions and exhibitions; · conducting market research, for example using customer questionnaires and focus groups; · contributing to, and developing, marketing plans and strategies; · evaluating marketing campaigns; · monitoring competitor activity; · supporting the marketing manager and other colleagues.
Account payable
Dec2013- Trade Finance, Head Officer Sep2012 Albilad Bank, Riyadh, KSA
Account payable
Apr 2012- Sep 2012 Points Of Sale Operations Head Officer Sep 2012
Albilad Bank HQ, Riyadh, KSA
2007- 2008 Business and Marketing Development Coordinator
Lamis Alriyadh for Gold and Jewelry Trade, Riyadh,
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