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Ziad Bou Chacra, Maserati Brand Manager

Ziad Bou Chacra

Maserati Brand Manager·Al-Zayani Trading Co

Kuwait

Diploma, Knowledge and Training

Work experience

Total years of experience: 27 years, 7 months

Maserati Brand Manager

November 2016 - Present

Al-Zayani Trading Co

Al Kuwait, Kuwait

November 2016 - Present

- Managing (New, Used and fleet) sales overall operations.
- Overseeing after-sales performance.
- Preparing the claim support every quarter.
- Working with finance for brand budget planning & forecasting.
- Working in conjunction with marketing department to approve marketing plans along with tactical / non-tactical offers.
- Managing a 360 degrees reporting mechanism covering operational reports and the overall business performance with management and manufacturer (MASERATI).
- Working on the incentive scheme and commission structure every quarter.
- Overseeing training & development for Jaguar various teams including e-Learning and classrooms.
- Working with training department to plan individuals / Groups development programs based on performance management reports and training needs analysis.
- Responsible for maintaining brand health and customer satisfaction levels.
- Performing all sales forecasting and vehicles ordering.
- Managing customers’ loyalty program (CLP) with regional office.
- Conducting sales training to teams and running all sales meetings.
- Working in depth with IT department on Auto Line Drive implementation.
- Representing Al-ZAYANI in all manufacturer regional meetings and conferences.
- Discussing yearly business plan with regional sales and service & parts managers.
- Deal closings with corporate, ministries & VIP customers.
- Day to Day sales team management.

Company industry:
Automotive Dealership & Distributor
Job role:
Management

Jaguar Brand Manager

November 2014 - October 2016

Al-Zayani Trading Co

Al Kuwait, Kuwait

November 2014 - October 2016

- Managing (New, Used and fleet) sales overall operations.
- Overseeing after-sales performance.
- Working with finance for brand budget planning & forecasting.
- Working in conjunction with marketing department to approve marketing plans along with tactical / non-tactical offers.
- Managing a 360 degrees reporting mechanism covering operational reports and the overall business performance with management and manufacturer (JLR)
- Overseeing training & development for Jaguar various teams including e-Learning and classrooms.
- Working with training department to plan individuals / Groups development programs based on performance management reports and training needs analysis.
- Responsible for maintaining brand health and customer satisfaction levels.
- Performing all sales forecasting and vehicles ordering.
- Managing customers’ loyalty program (CLP) with regional office.
- Conducting sales training to teams and running all sales meetings.
- Working in depth with IT department on Auto Line Drive implementation.
- Representing Al-ZAYANI in all manufacturer regional meetings and conferences.
- Discussing 1 & 5 years plan with regional sales and service managers.
- Deal closings with corporate, ministries & VIP customers.
- Day to Day sales team management.

Company industry:
Automotive Dealership & Distributor
Job role:
Management

Senior Sales Manager - Used Vehicles

July 2013 - October 2014

Al Mulla Group - Maseela Trading Co.

Kuwait

July 2013 - October 2014

- Planning and organization.
- Determining the marketing mix.
- Participation in marketing strategy.
- In charge of fleet sales, corporate sales, showrooms sales & purchasing vehicles.
- Implementing suitable promotion every quarter to increase the sales & attract more customers.
- Assuring no age vehicle in stock and up to date with our stock.
- Monitoring the preparation vehicles.
- Recruitment, training & staff management.
- Competitor analysis.
- Making the incentive scheme for sales staff.
- Follow up after sales.
- Checking our showrooms display and giving new ideas.
- Daily sales meeting with our staff.

Company industry:
Automotive Dealership & Distributor
Job role:
Management

Used Car Manager at Select

March 2012 - June 2013

Al Mulla Group

Kuwait

March 2012 - June 2013

- Used Car Sales (Multi brands).
- In charge of pricing.
- Project organization (recruitment, training, staff management).
- Assuring no age vehicle in the stock.
- Monitoring the preparation vehicles promptly at the garage.
- In charge of selling and financing premium& core brand vehicles.
- Assist in marketing strategy.
- Showroom display expertise.
- Implementing suitable promotion every quarter to increase sales and attract more customers.
- Providing after sales support and solving all customers' problems.
- Internship on analyzing the key Performance Indicator report.
- Maintain good profitability limit in the trade in process.
- Apply morning meeting minute's police to help in achieve the monthly target.
- Analyze sales-to-delivery lead time at its various stages.
- Build prospecting tools for the salesmen.
- Check all the key information required before registration.
- Conduct a daily stock check of new vehicles.

Company industry:
Automotive Dealership & Distributor
Job role:
Sales

Business Develepment and Sales Manager & Workshop Manager

April 2004 - February 2012

Arabian Business Machine (TOSHIBA)

Al Kuwait, Kuwait

April 2004 - February 2012

- Handling corporate Accounts Like Al Ghanim Electronics, Best United Electronics, Eureka, Geant, Office Depot, MTC, Al Shaya, Al Homaizi, Carrefour, Virgin and Jarir and giving solutions to IT needs.
- In charge of Computer Maintenance assigning field calls to Engineers.
- In charge of day to day workshop activity including Technical support to house Technical Team.
- Researching, short listing of potenial clients and submission of sales promotion report to the General Manager.
- Cost Estimation for maintenance services.
- Procurement of spare parts from overseas market.
- Interaction with main suppliers in Germany and Dubai.
- Conducting update Training for sales and service team.
- Solving and finding solutions tp customer related issues.
- In charge of Conducting Exhibition in different areas.
- Handling consumer relation protecting bureau issues.

Company industry:
Computer Hardware & High-Tech Manufacture
Job role:
Civil Engineering

Head of Computer Section

February 2002 - December 2004

Yusof Ahmad Al Ghanim & Sons (Alghanim Electronics)

Kuwait

February 2002 - December 2004

-Computer Section (Head of section).
-Local hardware & Software Maintenance company.
-Doing training for computer staff.
-Follow up day-to-day sales and prices.
-Market research/analysis.
-Coordinating smoothly with company various departments.

Company industry:
Sales Outsourcing
Job role:
Management

Lieutenant Officer

September 2000 - September 2001

Lebanese Army(Military Service)

Beirut, Lebanon

September 2000 - September 2001

Computer Engineering Dpt.

Company industry:
IT Services
Job role:
Engineering

Instructor

January 1998 - January 2000

Compustar

Lebanon

January 1998 - January 2000

Training and Reports to General Manager.

Company industry:
Computer Hardware & High-Tech Manufacture
Job role:
Other

Education

HP Certificate

May 2003

May 2003

Diploma, Knowledge and Training

Kuwait

Engineering in Computer Hardware

Master Degree Computer Engineer

June 2000

June 2000

Master's degree, Computer Engineer

Ukraine

Master Degree Computer Engineer Hardware

Skills

Management Control

Expert

Management Planning

Expert

Sales Coordination

Expert

Computer Engineer & Managemenet

Expert

Managment

Expert

KPI

Expert

Management Control

Expert

Management Planning

Expert

Sales Coordination

Expert

Languages

English

Expert

Arabic

Expert

French

Intermediate

Russian

Expert

Ukrainian

Intermediate

Training and Certifications

Training
Level-4 Masters Module 1&2
Level-4 Masters Module 1&2 Jaguar MENA
Jan 2016