زياد Jradi

• Managing the Trauma & Joint Reconstruction franchises.
• Developing product presentations, surgical techniques in the guidance of sales and corporate marketing campaigns.
• Collaborating responsively and proactively with sales to ensure quality product support of new product launches,
existing product segments, training programs, and key surgeon, forecasting, and account management.
• Managing Distributor.
• Competitor & Customer Analysis.
• Planning local and international workshops/roadshows for doctors and nurses.
• Defining a vision for strategic/premium products by targeting the right hospitals and segmentations of the customers.
Achievements
• Introduced the Nailing and Cabling trauma system to Al Ahmadi Hospital (Kuwait Oil Company, KOC) with a 2 million dollars renewable contract and it’s the only nailing/cabling system available in the hospital.
• Delivering a 30% growth to the joint reconstruction business in 1 year to 2.6 million dollars.
• Contributed to the liquidation of the trauma & joint reconstruction stocks across the MOH hospitals which was reflected positively in the sales figures.

• Managing the Trauma, Joint Reconstruction, and Endoscopy franchises in the Eastern/Central province.
• Pricing, product evaluation, sampling, and tender management of the Saudi and GCC Orthopedic and Spine Tender
(SGH).
• Data collection and market analysis.
• Guiding the sales team by coaching and double visits.
• Managing C-level executives of healthcare professionals within hospitals, central medical supplies, and GCC executive
board office.
• Assisting in launching the trauma, arthroscopy & arthroplasty business in the Orthopedic and Spine tender (SGH).
Achievements
• Contributed to Gaining a 60% market share of the Trauma and arthroplasty business to the Orthopedic and Spine GCC
tender (SGH8) which is equivalent to 60 million Saudi Riyals.
• Successfully awarded 26 million Saudi Riyals for the Orthopedic and Spine tender (SGH9) arthroscopic business with a
growth rate of 175% versus (SGH9) tender.

 Responsible for the eastern province Orthopedics - Arthroplasty product portfolio.
 Covered both MOH and private hospitals.
 Provided doctors and staff with assistance by covering surgical cases.
 Increase territory results by building and maintaining strong business relationships with KOLs.
Achievements
 Introduced the Genesis II system to Al Ahsa Private hospital with a 1.5 million dollars yearly sales
 Dominated the National Gard al Khobar hospital as the only company selling arthroplasty products.
 Cross-functioned with the Wound Management team by selling PICO at Al Takhasosi Hospital.
 Promoted to Project Manager.

• Responsible for the central province - Endoscopy product portfolio.
• Covered both MOH and private hospitals.
• Provided technical assistance for doctors and staff.
• Increased territory results by building and maintaining strong business relationships with KOLs.