Product manager
Smith & Nephew
Total years of experience :14 years, 11 Months
• Managing the Trauma & Joint Reconstruction franchises.
• Developing product presentations, surgical techniques in the guidance of sales and corporate marketing campaigns.
• Collaborating responsively and proactively with sales to ensure quality product support of new product launches,
existing product segments, training programs, and key surgeon, forecasting, and account management.
• Managing Distributor.
• Competitor & Customer Analysis.
• Planning local and international workshops/roadshows for doctors and nurses.
• Defining a vision for strategic/premium products by targeting the right hospitals and segmentations of the customers.
Achievements
• Introduced the Nailing and Cabling trauma system to Al Ahmadi Hospital (Kuwait Oil Company, KOC) with a 2 million dollars renewable contract and it’s the only nailing/cabling system available in the hospital.
• Delivering a 30% growth to the joint reconstruction business in 1 year to 2.6 million dollars.
• Contributed to the liquidation of the trauma & joint reconstruction stocks across the MOH hospitals which was reflected positively in the sales figures.
• Managing the Trauma, Joint Reconstruction, and Endoscopy franchises in the Eastern/Central province.
• Pricing, product evaluation, sampling, and tender management of the Saudi and GCC Orthopedic and Spine Tender
(SGH).
• Data collection and market analysis.
• Guiding the sales team by coaching and double visits.
• Managing C-level executives of healthcare professionals within hospitals, central medical supplies, and GCC executive
board office.
• Assisting in launching the trauma, arthroscopy & arthroplasty business in the Orthopedic and Spine tender (SGH).
Achievements
• Contributed to Gaining a 60% market share of the Trauma and arthroplasty business to the Orthopedic and Spine GCC
tender (SGH8) which is equivalent to 60 million Saudi Riyals.
• Successfully awarded 26 million Saudi Riyals for the Orthopedic and Spine tender (SGH9) arthroscopic business with a
growth rate of 175% versus (SGH9) tender.
Responsible for the eastern province Orthopedics - Arthroplasty product portfolio.
Covered both MOH and private hospitals.
Provided doctors and staff with assistance by covering surgical cases.
Increase territory results by building and maintaining strong business relationships with KOLs.
Achievements
Introduced the Genesis II system to Al Ahsa Private hospital with a 1.5 million dollars yearly sales
Dominated the National Gard al Khobar hospital as the only company selling arthroplasty products.
Cross-functioned with the Wound Management team by selling PICO at Al Takhasosi Hospital.
Promoted to Project Manager.
• Responsible for the central province - Endoscopy product portfolio.
• Covered both MOH and private hospitals.
• Provided technical assistance for doctors and staff.
• Increased territory results by building and maintaining strong business relationships with KOLs.