Zineb Hammoudi

Consumer and Market Insights Manager at Groupe Bel

• Morocco - Casablanca
• My current job since April 2016

Senior Marketing research manager at INWI

• Morocco - Casablanca
• December 2011 to March 2016

- Provide consumer insights to Brand managers in order to help in decision making
- Ensure right data at the right moment to be more efficient
- Forecasting of Marketing research budget and follow up with finance

Senior Research executive at Nielsen Company

• Morocco - Casablanca
• January 2008 to December 2011

- Client Relationship/Servicing Management
- Clients Prospecting
- Coaching & supervising of junior research executives
- Managing regional and international projects
- Managing qualitative and quantitative projects.
- Various types of research studies : U&A, Product Test, Concept Test, Satisfaction Tracker, Ads Pre/Post Test, ...
- Various business areas: FMCG, Telecom, Durables, Automotive, Services, Real estate.

Product Manager in charge of Algeria & Kuwait at ARENA MOBILE

• Morocco
• October 2007 to December 2007

- Answering clients request in terms of new content
- Propose new content based on the market trends and specificities
- Ensure the coordination with the technical departement in Spain