Zirghaam Kalam

Super Category: Electronics
•Assisting in owning selection, pricing or customer experience at product family level and defining the key short/long term investments to develop and scale the business with Category Leaders
•Working on adding brands with high market share to the category for generating maximum revenue
•Driving the FBN (Fulfilled by Noon) business model aggressively to enhance vendor and customer experience
•Supporting in achieving weekly, monthly and yearly GMV targets
•Generating Mega, Flash and Daily deals for the category
•Providing support to team in planning to generate maximum revenue during the calendar events through aggressive planning for stocks, deals and FBN share
•Strategic on field work to acquire new sellers and improve overall selection of category
•Working on Selection & Pricing tools to deep dive into workable insights
•Using Noon-specific tools to manage seller’s database effectively
Working on tools like Zendesk, Jira, Big Query and Power BI to measure performance and report effectively

Account: United Bank Limited (UBL)
• UBL Digital App Installs & On-boarding (Performance Marketing)
o Content Creation and Targeted Media Campaigns for specific personas to attain
quality leads
o Optimized campaign performance by analyzing reporting and recommending
changes to the client
• Influencer marketing through series of DVCs produced with multiple KOLs to create
awareness on App usage
• Led Incentivized Campaigns to increase App transactions (and new transacting customers)
• Always on Content for Consumer Products: Omni, Term Deposit & Savings Account (Lead
Generation Campaigns), Discount Alliances and App features
o Managed Email Campaigns, ensuring they align with strategy
• Implemented consistent brand messaging for campaigns across display and social to
increase Engagements and Brand Awareness
• Invoicing and Monthly Campaign Reviews

Account: Effie Awards Pakistan
Campaigns:
• Call for Entries
• Category Announcements
• Workshops coverage
• Deadline Reminders
• Reasons to Disqualification (Video Segments Produced)
• Radio Scripts, Email Campaigns and Website Creatives aligned with social media’s content

Account: HilalCare - DIVA (Perfume Body Spray)
• Launched on social media through PR strategy and execution
• New Website Launch
• Productions - Social Experiment Videos for Women’s Day
• Always On Campaigns for all variants
• Invoicing and Reporting

Account: HilalCare - Bold (Perfume Body Spray)
• Bold Insta White Fairness Cream (Campaign)
• Bold TVCs (Content Integration on Digital)
• Always On Content for all variants
• Invoicing and Reporting

Account: HilalCare - ScrubShine
• Launched on social media
• Always On Content
• Invoicing and Reporting

Account: MonSalwa Foods
Campaigns:
• #KardoWOW - Display Picture Filter Campaign
• Sea Food (Product Promotion)
• #WowDoodles - Engagement Campaign (Product Integration)
• Always On Content
• Bi-Annual Digital Health Reviews

Account: Airwaves: FM91
• Productions - In-house guest interviews and music sessions
• Event Coverage - Coke Fest 2018 and Karachi Eat 2018
• Always on Content
• Reporting

Support on Haleeb Milk, Orient Electronics & Interflow group companies

• Ensuring a fire-truck mentality of responding to new jobs requested by clients and making sure they are executed as soon as possible.
• In conjunction with the Team and leading them to ensure that shifts are filled in a timely manner and in such a way as to ensure minimum disruption to clients and ensure maximum cost effectiveness to the organisation.
• Ensure hours worked by employees are monitored regionally to ensure employees are not working within any industrial relation obligations.
• Coordinate the rostering of new employees to ensure that they undertake on-site induction training in a timely, efficient and cost effective manner. Appropriately manage employee queries in regards to their roster.
• Maintain accurate and timely documentation. Build and generate reports, trained on rostering software Workplace - provides with the most effective, time - saving and user - friendly staff management and business process tools.
• Provide expert advices to Team leaders on the industrial relations obligations the organization must meet and recommendations on the most efficient and cost effective rostering model for a site and region.

Project Lead for Digital Profiles of Mother’s.PK (Arif Habib Funded Platform) & Artisan Vapor
UK, US and Pakistan.
o Managed and executed production of Mothers.pk’s DVCs.
o Managed and directed weekly live sessions with Aman Health experts from different
walks of life for Mothers.pk
o Creative ideation, execution and digital platform strategies for Artisan Vapor UK, US
and Pakistan - Key responsibilities were to manage the brand’s social properties,
page moderation, plan & present campaign ideas, approve designs, share them on
the properties, prepare & present campaign performance reports

• Analyzing and tracking performance for all campaigns to derive learning for
future execution.
• Assisting the media buying department with day to day planning/buying activity to meet
client requirements.
• Deliver quarterly analysis reports to upper management.
• Working in close coordination with Clients, vendors and internal teams for all campaigns.

Assisted the Project Lead on Various Digital Portfolios (Pakistan State Oil, Meat One, Port
Grand and support on Solughol)

• Worked with clients to create a social media strategy that collaborates with marketing,
PR and advertising campaigns, research top influencers, competitors, and trends in
clients’ industries.
• Create timely and engaging content optimized for platform used and intended
audience.
• Copywriting and Creative Ideation
• Community Management

Assisted the bank and marketing agencies hired to achieve desired goals.
•Marketed products which came under electronic banking.
•Social media and planning
•Press releases
•Email and SMS marketing
•End of month presentations on campaigns completed.