Head - Strategic Planning
Prestige / Grey Pakistan
Total years of experience :16 years, 11 Months
Develop creative briefs and communication strategy blue-prints for client brands using Grey’s proprietary strategic planning tool ‘Brand Shift.’
Conduct category analysis (i.e. positioning, architecture, segmentation, competition scan) and consumer insight mining activities (in-house or through 3rd party firms) for client brands on regular intervals.
Manage a portfolio of key agency accounts by responding to all their communication needs, coordinating with relevant internal / external functions, adding value to the processes involved and ensuring timely completion.
Lead new business initiatives by working with a cross functional team to devise integrated communication proposal and pitching them to marketing/brand team of the clients.
Liaison with Grey Asia Pacific regional head-quarter in Singapore on behalf of the Pakistan office to collaborate / participate in all regional projects / programmes.
Design and deliver training workshops / modules to agency team to make the strategic processes / output more robust.
Develop ATL and BTL media plans / proposals for major campaigns.
Supervise the generation of pre / post media evaluation reports measuring indicators such as: GRPs, SOV / SOS, Effective Reach etc.
Identify new media partners and create synergies in areas of brand activation, digital and shopper marketing.
Maintain relation with assigned clients and generate more volume through new business leads.
Propose customized research studies to meet client’s qualitative information requirements.
Manage execution (including field work) for different research projects i.e.. user & attitude studies, concept testing studies and ethnographic studies.
Moderate focus groups with varied customer segments for several products / industries.
Build business by pitching brand communication solutions to clients in the FMCG sector.
Identify, manage and expand vendor network to offer one-window service in areas of: Advertising, Corporate Giveaways and Event Management.