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Zsolt Vagi, Head of Sales and Business Development

Zsolt Vagi

Head of Sales and Business Development·Florian Food Ltd Shenzhen, China

China

High school or equivalent, Cross Cultural Communication

Work experience

Total years of experience: 36 years, 6 months

Head of Sales and Business Development

October 2014 - Present

Florian Food Ltd Shenzhen, China

China

October 2014 - Present

• General management of the start-up company
• Business development - establish several strategic partnerships with other manufacturers, distributors
• Gain deep understanding of local Chinese market structure and operation (Route to Market, Wholesalers, Distribution channels, Outlet types, etc.)
• Set up Sales Strategy and sales team for start-up company
• Deep understanding of import process and Chinese labelling methods for new products in China
• Map up business opportunities for several food categories
• Lead sales execution
• Develop local network in key channels.
• Key sales channels: Hotels, Restaurants, Modern Trade, Hypermarkets, Convenient Shops
• New concept development and test
• Understanding of Chinese negotiation method and processes
Company industry:
FMCG
Job role:
Sales

Sales Manager for Key Customers

August 2011 - September 2014

Goodyear Dunlop Tires Hungary

Hungary

August 2011 - September 2014

• Established partnership of GDTH key players (>80%)
• Managed to turn around the consumer tire business
• Re-established partnership and re-built trust of key partners
• Created new Route to Market model
• Developed Price & Discount strategy
• Reached 12 Mio US $ /year turnover
• Implemented FMCG best practices in order to create new basis for growth in the tire business
Company industry:
Automotive Dealership & Distributor
Job role:
Sales

Sales Manager for Key Customers (B2B) - Member of CSEE Management Team

August 2011 - February 2014

Goodyear Dunlop Tires Hungary

August 2011 - February 2014

2011 Aug - present Goodyear Dunlop Tires Hungary
Sales Manager for Key Customers (B2B) - Member of CSEE Management Team

• Established partnership of GDTH key players (>80%)
• Managed to turn around the consumer tire business
• Re-established partnership and re-built trust of key partners
• Created new Route to Market model
• Developed Price & Discount strategy
• Reached 12 Mio US $ /year turnover
• Implemented FMCG best practices in order to create new basis for growth in the tire business
Job role:
Other

Sales Development Manager

September 2009 - August 2011

Nestlé Professional Hungary

Hungary

September 2009 - August 2011

• Reached 25% growth vs. LY and plan with reduced product portfolio, after 1 year. Previously Nestlé Professional business was on strong decline.
• Developed and executed Nestle Professional HoReCa sales strategy incl. Sales Force and wholesaler network establishment
• Ensured Nestle Professional turnover reached with profit and sales efficiency
• Led a team of 10 people
• Rebuilt sales organisation and processes:
Company industry:
FMCG
Job role:
Sales

National Sales Manager (Interim)

February 2009 - August 2009

Mediwel Ltd

February 2009 - August 2009

2009 Feb. - 2009 Aug. Mediwel Ltd. (Innovative Healthcare Solutions)
(B2B, B2C)
National Sales Manager (Interim)

• Developed and executed sales strategy in the newly established company
• Set up sales force and sales methodology, (KPIs, measurements, motivation system,
control processes)
• Developed and trained Sales Representatives to direct sales techniques in different
channels (wellness and fitness centres, rehabilitation institutions, trade fairs and exhibitions and directly to consumers)
Job role:
Other

On-Trade Channel Sales Manager

June 2007 - February 2009

DREHER Breweries Ltd. (Subsidiary of SABMiller plc)

Hungary

June 2007 - February 2009

• Reached market leader position after 8 months
• Created Dreher Breweries Ltd. HoReCa Channel Strategy:
• Assured HoReCa turnover, volume & profitability, pub acquisitions, visibility and merchandising targets achieved
• Prepared and managed HoReCa Pub Acquisition budget
• Led Horeca Sales Team (115 FTE)
• Established and managed Sales Force and Sales Leadership Team
• Member of Dreher Senior Management Team
• Direct reports: 8 persons ( 5 Regional Sales Managers, Senior Regional Manager, HoReCa Dev. Manager, System Developer)
Company industry:
FMCG
Job role:
Sales

National Sales Manager Unilever FOODSOLUTIONS

February 2002 - June 2007

UNILEVER Hungary LTD

Hungary

February 2002 - June 2007

• Developed joint business planning and activation method with Metro C&C became European best practice.
• Established sales strategy of the Foodsolutions business:
Managed Field Sales Force, Sales Force Training, Telebusiness, Chain Account, C&C, Distributive, Customer Activation
• Reached total turnover, volume & profitability targets of Unilever Foodsolutions
• Developed Sales Force and Managed Sales Leadership
• Member of Foodsolutions Board
• Direct reports from : 7 persons ( 2 Regional Sales Managers, Sales Force Trainer, Telebusiness Team Leader, Chain Account Manager, Distributive Account Manager, Customer Activation Manager)
• Indirect reports from : 30 Sales Reps
Company industry:
FMCG
Job role:
Sales

January 1994 - January 2007

UNILEVER Hungary LTD

January 1994 - January 2007

1994-2007 UNILEVER Hungary LTD.
Job role:
Other

National Sales Manager of Unilever Professional Markets Group

March 1999 - February 2002

UNILEVER Hungary LTD

Hungary

March 1999 - February 2002

• Managed 3 business areas of the PMG sales: Bakery, Industrial, Food Services
• Established special wholesaler network of PMG business
• Assured total volume, NPS, profitability targets of PMG
• Led of PMG Sales Force Team ( 8 FTE)
• Developed Trade Terms for Wholesalers and Key Account Partners
• Set up sales contracts with the legal and tax department
• Managed partnerships of biggest Hungarian bakery and Foodservice customers, E.g. Fornetti, McDonald’s
Company industry:
FMCG
Job role:
Sales

Area Sales Manager of Unilever Professional Markets Group

January 1996 - January 1999

Fornetti, McDonald's

January 1996 - January 1999

Fornetti, McDonald's
1996 - 1999 Area Sales Manager of Unilever Professional Markets Group
• Managed Central Hungary area
• Achieved volume, NPS, profitability targets of PMG at the dedicated area
• Contributed and implemented the sales strategy of PMG
• Customer contracting
• Implemented field promotions
• Managed Debt Control
Job role:
Other

Sales Advisor of Unilever Professional Markets Group

January 1996 - December 1996

January 1996 - December 1996

1996 - 1996 Sales Advisor of Unilever Professional Markets Group
• Responsible for Food Service sales in Budapest and East Hungary
Job role:
Other

Catering Sales Representative of Unilever

January 1994 - January 1996

ESKIMO-IGLO

January 1994 - January 1996

1994 - 1996 Catering Sales Representative of Unilever ESKIMO-IGLO
• Responsible for Catering ice cream sales in Budapest
Job role:
Hospitality and Tourism

Receptionist

January 1992 - January 1994

Hotel Erzsébet

January 1992 - January 1994

1992 - 1994 Receptionist Hotel Erzsébet
Job role:
Customer Service and Call Center

January 1990 - January 1994

Grand Hotel Hungaria LTD

January 1990 - January 1994

1990-1994 Grand Hotel Hungaria LTD.
Job role:
Other

Purchasing Manager of Grand Hotel Hungaria

January 1990 - January 1992

Hotel Erzsébet

January 1990 - January 1992

1990 - 1992 Purchasing Manager of Grand Hotel Hungaria
• Purchased Food and Semi Fixed Assets (tableware, glass, bed clothes etc.)
Job role:
Other

Education

Dale Carnegie

February 2012

February 2012

High school or equivalent, Cross Cultural Communication

Slovenia

College for Trade and Catering

June 1990

June 1990

Bachelor's degree, Catering Economist

Hungary

Skills

Sales Force Effectiveness

Expert

People Management

Expert

FMCG

Expert

Horeca

Expert

B2B

Expert

Strong Foodservice, HoReCa & FMCG and Automotive credentials

Intermediate

LARGE ACCOUNT MANAGEMENT

Expert

BUDGET RESPONSIBILITY

Expert

SALES FORCE MANAGEMENT

Expert

Proven success in driving profit and growth

Expert

Professional in strategic mindset, communication and execution

Expert

Leading extensive sales teams

Expert

Sales Force Effectiveness

Expert

People Management

Expert

FMCG

Expert

Horeca

Expert

B2B

Expert

Languages

English

Expert

Hungarian

Expert

Training and Certifications

Training
Communication
Dale Carnegie Cross Cultural Communication Training
Mar 2012
International Trainng
Miller & Heiman Strategic Selling,Finance Course (Unilever), Recipe for Success (Unilever), Basic Ki
Feb 2002

Hobbies and interests

Running, travelling, reading newspapers