Director
Total years of experience :10 years, 11 Months
Aafiyah Technologies
I am looking after the overall activities of the company. Client Acquisition, Client
Servicing, and Support
The company operates in three verticles, Application Development, Digital Marketing
& Design.
The primary focus is custom application development (web & mobile). I am involved
right from the lead generation to requirement gathering and consultation,
requirement documentation, project planning, development, testing, and delivery.
Another area in which I work is Digital Marketing. Digital Strategy, Execution,
Optimization, and Reporting
And lastly, UI/ UX and other design-related services.
The main focus area was to target the Middle East and Southeast Asian countries
I was also helping the team to build Channel Partners in the domestic market
Digital Marketing, Ethinos Digital Marketing
I got a chance to work on a bigger and wider role in digital marketing. Some of the
key areas include online lead generation, Online Strategy, Email Marketing, Google
Adwords, Google Analytics, Social media marketing, various online tools for
monitoring, managing, and measuring digital marketing activities, campaign
creation and execution, etc.
I managed clients from different verticals such as Health care, Technology,
computer & IT, Education, Finance & HR
I served many roles being at this position such as Digital Marketing Strategist, Client
Servicing, Social Media operations, Team coordinator, Consulting contributor, etc.
I am briefly highlighting the key activities below
A) Strategy Role:
Create business pitches and presentations to win new business
Strategy and brief development
Receive, understand, write and explain the brief to internal teams
Brief creative & oversee the creative development
B) Consulting:
Brainstorming on various ideas being considered to grow the company even bigger
Contributing to the overall management of the company affairs, as and when
needed
C) Client Servicing:
Provide strategic directions on Digital planning to the clients
Building & establishing client relationships
Making strategies, defining project scope, promotional plans, advertising for clients
Analysis & use of Web Metrics for better decision making
Analyzing and monitoring market trends and competitive environment
Coordination with the team members in achieving the set objectives
Delegate duties to different stakeholders
D) Social Media Operations:
Build and execute social media strategy through platform determination and
audience identification
Generate, edit, publish and share daily content that builds meaningful connections &
actions
Set up and optimize company pages on platforms to increase the visibility of the
company’s social content
Create content calendars & schedules
Analyze campaigns and translate qualitative data into recommendations
Ethinos Digital Marketing
I worked in the following areas
Understand client’s business objectives & devise online communication strategies
Create & modify appropriate content as per the client’s needs for social media
platforms
Carry out daily activities, such as posting on social media platforms, and designing
creatives as and when required which go hand in hand with the overall high-level
approach
Monitor clients' social presence & keep track of all the activities taking place on all
the social media platforms
Track social media metrics to ensure the optimum social media ROI delivery to
clients
Make weekly/monthly reports of all the social media platforms to evaluate the work
done
Co-ordinate with the design team, media buying team & other connected teams to
ensure the uninterrupted consistent & flawless management of the clients' social
media presences. Devising digital communication strategies for existing clients. 9)
Making comprehensive presentations for acquiring new clients
-
-
-
-