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Zuhair Almaskeen, Sales & Business Development Director – Utilities, Oil & Gas, EPCs & Nokia

Zuhair Almaskeen

Sales & Business Development Director – Utilities, Oil & Gas, EPCs & Nokia·Naizak Global Engineering Systems

Saudi Arabia

Master's degree, MBA International Management

Work experience

Total years of experience: 24 years, 3 months

Sales & Business Development Director – Utilities, Oil & Gas, EPCs & Nokia

January 2025 - Present

Naizak Global Engineering Systems

Khobar, Saudi Arabia

January 2025 - Present

• Lead sales, marketing, and business development for revenue growth.
• Develop strategic business plans aligned with company goals.
• Identify new markets, services, and partnership opportunities.
• Manage key client relationships and ensure customer satisfaction.
• Oversee sales pipeline, forecasting, and team performance.
• Track market trends and emerging technologies.
• Represent the company in conferences and industry events.
• Negotiate contracts and secure profitable deals.

Company industry:
General Engineering Consultancy
Job role:
Administration

Sr Key Account Manager

July 2019 - Present

Naizak Global Engineering Systems

Khobar, Saudi Arabia

July 2019 - Present

• Promoting Telecom Solutions (Network Infrastructure) like 4G LTE, 5G, Microwave, DWDM (Transmission), Optical Network, GPon, Switching & Routing, and IP Telephony from Nokia, Cisco, Avaya, Aruba (HP), Hershmen (Belden), Moxa, OTN.
• Promoting Telecom Infrastructure (Passive Equipment) like Fiber Optic Cable, Racks, and others from Commscope, Belden, CPI, and Rittal.
• Promoting Security Systems like CCTV, Access Control, Thermal Cameras, Radars. Under water detection system (Sonar & Camera), Swing & Rolling Gates, Road Blocker, Fence, and Marine Barriers (Floated Barrier) from Axis, Avigilon, Pelco, Hanwah, Hikvision, Flir, Terma, Norbit, Halo, Cochran, A1.
• Promoting Firewall and Cyber Security (IT & OT) from Palo Alto (Fortinet), RSA, Norten, ACET, Digital Guard.
• Promoting Executing Projects like Data Centers, Telecom Transmission, Network Infrastructure, PAGA, Siren, IP Telephony, Cyber Security and Integrated Security Systems.
• Focus on Utilities Companies like SEC, Marafiq and SWCC.
• Focus on growing business in Jubail industrial city area for petrochemical, chemical, and Mining.
• Developing business with Saudi Electricity Company and other Utility companies.
• Resolving partner issues related Nokia with Naizak or customers.
• Make a new partnership agreement with Nokia.
• Create an Annual Business Plan for NOKIA’s Products.
• Developing Underwater Protection System.

Company industry:
Telecommunications
Job role:
Sales

System Analyst – SAP

March 2002 - November 2025

Saudi Aramco (Contractor)

Eastern Province, Saudi Arabia

March 2002 - November 2025

• Provided 24/7 technical support and resolved SAP service requests.

Company industry:
Oil & Gas
Job role:
Information Technology

Sr. Sales Key Account Manager

January 2019 - January 2025

Naizak Global Engineering Systems

Khobar, Saudi Arabia

January 2019 - January 2025


• Drove digital transformation solutions (LTE/5G, IoT, Cloud, AI, ML, Smart City).
• Promoted telecom infrastructure (4G/5G, Microwave, DWDM, GPON, IP Telephony).
• Promoted security systems (CCTV, Access Control, Thermal, Radar, Underwater Systems).
• Managed cyber-security audits and penetration testing for IT & OT.
• Oversaw execution of large projects including data centers, telecom transmission, PAGA, and
integrated security systems.
• Developed business with SEC, Marafiq, SWCC, and major industrial clients.
• Established new partnership agreements with Nokia.
• Created annual business plans for Nokia product lines.
Major

Company industry:
IT Services

Business Development Manager

May 2017 - April 2018

PA Cost International

Khobar, Saudi Arabia

May 2017 - April 2018

• Led business development across oil & gas, petrochemical, mining, and utilities.
• Registered company with major clients including NWC, SWCC, Sabic, Marafiq.
• Expanded into renewable energy (USD 1B annual opportunities).
• Entered security system integration market (USD 0.5B opportunities).
• Developed 5-year strategic business plan.

Company industry:
General Engineering Consultancy
Job role:
Sales

Business Development Manager

January 2015 - November 2016

Dar Alriyadh Holding Co.

Khobar, Saudi Arabia

January 2015 - November 2016

- Improve an organization’s market position and achieve financial growth
- Putting the Company Strategy
- Improve the weakness
- Creating Project Strategic Plan
- Maintain the relation and business with the suppliers / partners
- Find a new supplier / partner to improve the business
- Identifies business opportunities
- Negotiates and closes business deals
- Help manage existing clients and ensure they stay satisfied and positive
- Identifying and evaluating of potential new product business opportunities
- Make presentations on solutions and services
- End Users : Aramco, Sabic, Marafiq, NWC, SWCC, SEC, Maaden, Sasref, Chemanol, Petro Rabigh, SATORP, SADARA, Saudi Kayan, Royal Commission.
- Customers : TR, Petrofac, KBR, Fluor, Tecknip, Saipem, Bin Ladin, Saudi Oger, Saudi Tab, SK, Samsung, HHI, Jacobs

Company industry:
Sales Outsourcing
Job role:
Sales

Business Development Manager

January 2013 - November 2016

Dar Al Riyadh Holding Co.

Riyadh, Saudi Arabia

January 2013 - November 2016

• Expanded business in petrochemical and chemical sectors in Jubail.
• Managed accounts with TR, KBR, Fluor, Technip, SK, Samsung, Jacobs.
• Secured major projects including SR 1.3M Sabic-Sharq radar tank gauge project.
• Obtained SR 50M cooling tower upgrade project for Sabic-Sharq.
• Organized Sabic technical meeting (2016).

Company industry:
General Engineering Consultancy

Regional Sales Manager

April 2013 - December 2014

Dar Al-Riyadh Holding Co

Khobar, Saudi Arabia

April 2013 - December 2014

- Managing regional sales forces.
- Develop the business for the region.
- Make a business plan for the region.
- To make sure the team to achieve individual and regional target.
- Solving customer issues.
- Negotiating and finalizing orders.
- Making a strategic plan for the region.
- End Users : Sabic, Marafiq, SWCC, Maaden, Sasref, Chemanol, SATORP, SADARA, Saudi Kayan, Royal Commission.
- Customers : TR, KBR, Fluor, Tecknip, Saipem, Bin Ladin, SK, Samsung, Jacobs

- Winning Projects:-
1. Petrorabigh RTG Project
2. Sabic Sharq Cooling Tower
3. Sabic Sharq RTG Project
4. Satorp Siren Project

Company industry:
Sales Outsourcing
Job role:
Sales

Oil & Gas Saudi Projects Manager

September 2011 - December 2012

Cooper Industries

Khobar, Saudi Arabia

September 2011 - December 2012

-Creating Project Strategic Plan.
-Working with Global Team on Saudi Mega Projects in FEED & EPC stages to spicify the products to secure the business.
-Putting Saudi Market Strategy Plan to grow the market share.
-Developing an integration plan to make the team ready to introduce Cooper B-Line Products Oil & Gas Market.
-Focusing in Cost Saving Solutions by introducing Explosion Proof VFD and I-Beam Cable Tray.
-Working with Marketing to for seminars & training for End Users & Consulting Designers.
-Monitoring Project RFQs and POs.
-Supporting regional sales to win the projects.
-Meeting with End Users & Contractor in Mega Projects in the region or globally.
-Maintain Customer Relation (CRM).
- End Users : Aramco, Sabic, Maaden, Sasref, Chemanol, Petro Rabigh, SATORP, SADARA, Saudi Kayan.
- Customers : TR, Petrofac, KBR, Fluor, Tecknip, Saipem, Saudi Tab, SK, Samsung, HHI, Jacobs

- Winning Projects:-
1. Wasit Gas Project
2. Shaybah NGL Project

Company industry:
Manufacturing
Job role:
Sales

Country Sales Manager / Oil & Gas Projects Sales Manager

October 2009 - December 2012

Cooper Industries (EATON)

Khobar, Saudi Arabia

October 2009 - December 2012

• Managed major oil & gas projects (FEED & EPC).
• Conducted market surveys, competitor analysis, and client engagement.
• Secured major contracts including:
• Aramco Wasit Project - USD 10M
• Shaybah NGL - USD 12M
• Worked on major national projects (KAUST, STC Data Center, SATORP, Karan Gas).

Company industry:
Industrial Production

Country Sales Manager

October 2009 - October 2011

Cooper Industries

Khobar, Saudi Arabia

October 2009 - October 2011

-Built up a sales team for Saudi Market.
-Putting Saudi Market Strategy Plan to grow the market share.
-Built up Distributor Channels.
-Developing Distributor Channels support plan like training & tools.
-Monitoring Project RFQs and POs.
-Developing annual targeted projects.
-Developing business plan with MENA Management Team.
-Analyzing the Market for manufacturing a new product in MENA.
-Developing an integration plan for new sales hires.
-Maintain Customer Relation (CRM).
-Review P&L statement with General Manager.
- End Users : Aramco, Sabic, Marafiq, NWC, SWCC, SEC, Maaden, Sasref, Chemanol, Petro Rabigh, SATORP, SADARA, Saudi Kayan, Royal Commission.
- Customers : TR, Petrofac, KBR, Fluor, Tecknip, Saipem, Bin Ladin, Saudi Oger, Saudi Tab, SK, Samsung, HHI, Jacobs

- Winning Projects:-
1. Princess Nora University Project
2. Aramco Data Center Project
3. STC Jeddah Data Center Project
4. Satorp Project
5. Karan Gas Project

Company industry:
Manufacturing
Job role:
Sales

Electrical Engineer

February 2009 - October 2009

Clough Zuhair Fayez Partnership

Eastern Province, Saudi Arabia

February 2009 - October 2009

- Design Electrical
- Electrical material specification
- Electrical material data sheet
- Designing lighting
- Cable Tray
- Design based on Aramco Engineering & Material Standards
- End Users : Aramco, Sabic, Marafiq, SWCC, SEC, Maaden, Sasref, Petro Rabigh, SATORP, SADARA, Saudi Kayan, Royal Commission.

Company industry:
General Engineering Consultancy
Job role:
Electrical Engineering

Project Engineer II - Material Control Specialist

December 2007 - February 2009

Fluor

Eastern Province, Saudi Arabia

December 2007 - February 2009

- Electrical materials inspection.
- Coordinationg Electrical materials request.
- Discussing design drawing with Engineering Dpart.
- Coordinationg cables distribution with Engineering Dept.
- End Users : Aramco, Sabic, Maaden, Saudi Kayan, Royal Commission, Sipchem, Sahara.

Company industry:
Construction & Building
Job role:
Purchasing and Procurement

Project Engineer II – Material Control Specialist

December 2007 - January 2009

Fluor Inc.

Eastern Province, Saudi Arabia

December 2007 - January 2009

• Managed cables distribution, materials inspection, and coordination with engineering.
• Supported major clients: Aramco, Sabic, Maaden, RC, Sipchem, Sahara.

Company industry:
Oil & Gas

Sales Engineer

March 2004 - November 2007

SIEMENS LTD.

Eastern Province, Saudi Arabia

March 2004 - November 2007

-Large Drive Team Leader and sometimes acting Dept. Manager.
-Processing the orders for customers.
-Handling customer’s inquiries for drives and motors.
-Processing offers and quotations for new & upgrade project.
-Order/shipment tracing and tracking for timely deliveries.
-Managing the projects with service department and subcontractor.
-Implementation of tools for electronic business together with SSP in Jeddah.
-Support for administration issues.
-Adherence to QA processes for proper and systematic documentation of all related sales activities.
-Maintain Customer Relation (CRM).
- End Users : Aramco, Sabic, Marafiq, SWCC, SEC, Maaden, Sasref, Petro Rabigh, SATORP, Saudi Kayan, Royal Commission.
- Customers : TR, KBR, Fluor, Tecknip, Saipem, SK, Samsung, SSEM, Flowserve, Saudi Pump.

- Winning Projects:-
1. Shoaiba Power Plant Project 1
2. Shoaiba Power Plant Project 1
3. SWCC replacing a generator
4. KAUST Project

Company industry:
Industrial Production
Job role:
Sales

Sales Engineer – Automation & Drives

March 2004 - November 2007

Siemens Ltd.

Eastern Province, Saudi Arabia

March 2004 - November 2007

• Prepared RFQs, pricing, quotations, and documentation.
• Managed VSD and electrical motors solutions for OEMs and end users.
• Supported major projects:
• Phase 1 - USD 10M
• Shoaiba Phase 2 - USD 10M
• KAUST - USD 3M
• - USD 2M

Company industry:
General Engineering Consultancy

System Analyst (SAP)

March 2002 - April 2004

ARAMCO- Contractor

Eastern Province, Saudi Arabia

March 2002 - April 2004

SAP project:
-Receive help desk calls (8SAPSOS, 919), 24/7.
-Retrieve requests from voicemail, fax and email.
-Create, dispatch, assign and hot transfer help desk cases.
-Solve request (currently Level 1 Agents are resolving 70% - 80% of calls) or advise SKC Specialist mentor.
-Prioritize request according to defined priority levels and establish urgency.
-Escalate request to appropriate second line support, if a call is not solvable within 15 minute timeframe .
-Update, resolve and close help desk cases .
-Review daily requests for missing activity and act accordingly, review resolved cases and follow up with a courtesy call to client .
-Reporting the big and unusual cases everyday.
-Concentrating on Business 2 Business and Supply Chain Management.

Company industry:
Oil & Gas
Job role:
Customer Service and Call Center

Education

Geneva Business School

April 2016

April 2016

Master's degree, MBA International Management

Saudi Arabia

Alabama A and M University

July 2001

July 2001

Bachelor's degree, Electrical Engineering Technology

United States

Shelton State Community College

December 1998

December 1998

Diploma, A. S. of Business Administration

United States

Institute of Public Administration

June 1995

June 1995

Diploma, Commercial Accounting

Saudi Arabia

Bayt.com tests

Business Strategy Test

Business and Management

Skills

Leadership
Expert
Leadership
Expert
Oil and Gas
Expert
Oil and Gas
Expert
Strategic Planning
Expert
Strategic Planning
Expert
EPC
Expert
EPC
Expert
SAP
Expert
SAP
Expert
MS Power Point
Intermediate
MS Power Point
Intermediate
MS Outlook
Intermediate
MS Outlook
Intermediate
Aramco Standards & Procedures
Expert
Aramco Standards & Procedures
Expert
Sabic & Aramco Project Procedures
Expert
Sabic & Aramco Project Procedures
Expert
Oil & Gas Projects Knowledge
Expert
Oil & Gas Projects Knowledge
Expert
Project Management
Expert
Project Management
Expert
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CONSTRUCTION
Intermediate
CONSTRUCTION
Intermediate
CORPORATE FORECASTING
Intermediate
CORPORATE FORECASTING
Intermediate
ENGINEERING ANALYSIS
Intermediate
ENGINEERING ANALYSIS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
OIL AND GAS
Intermediate
OIL AND GAS
Intermediate
PETROCHEMICAL
Intermediate
PETROCHEMICAL
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate
TEXT MINING
Intermediate
TEXT MINING
Intermediate
Leadership
Expert
Leadership
Expert
Oil and Gas
Expert
Oil and Gas
Expert
Strategic Planning
Expert
Strategic Planning
Expert
EPC
Expert
EPC
Expert

Languages

English

Expert

Arabic

Native Speaker

Memberships

Project Management Institute

1407903

April 2009

Training and Certifications

Certifications
Project Management for Life
Strategic Planning for SMEs
Strategic Planning Basics
AI Fluency
Project Management Specialization
Internet of Things
Cyber Security
Strategy Implementation Master Class

Training
Effective Project Management
Geneva Business School
Customer Relation Management
Cooper Industries
Sales Skills
Siemens
Quality Management
Geneva Business School
International Business Law
Geneva Business School
Strategic Management
Geneva Business School
Production & Operation
Geneva Business School

Hobbies and interests

Sports

Was a player at Khaleej Club

Travel

- Lead the group of friends/family to select the place, to organize and to plan the trip. Also estimating the budget for the trip.