Sofiane  Hassine, Founder And CEO

Sofiane Hassine

Founder And CEO

Ultimsanat Grup Organizasyon

Location
Türkiye - Istanbul
Education
Higher diploma, Business Digital Transformation
Experience
21 years, 5 Months

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Work Experience

Total years of experience :21 years, 5 Months

Founder And CEO at Ultimsanat Grup Organizasyon
  • Türkiye - Istanbul
  • My current job since March 2016

Role and Accomplishments Overview:

I bring a dynamic blend of expertise in development, marketing, and brand cultivation, driving transformative initiatives across various industries. Here's a concise overview of my key roles and notable achievements:

1. Strategic Development & Marketing Consultant (NF Now Nisantasi & Now Nisantasi Beauty, Istanbul, Turkey):
- Strategic Focus: Orchestrated international partnerships and revamped online presence, positioning NF Now Nisantasi as a premier destination in medical tourism and aesthetics.
- Achievements: Crafted robust business blueprints, spearheaded digital marketing campaigns, fostering unparalleled customer experiences, resulting in swift expansion and heightened brand resonance.

2. Image & Marketing Consultant (Clinic Plast, Istanbul, Turkey):
- Strategic Focus: Engineered targeted marketing maneuvers, offering personalized patient support, elevating Clinic Plast's market outreach and credibility.
- Achievements: Successfully tapped diverse markets including French, Arabic, and European segments, ensuring seamless patient journeys, fortifying Clinic Plast's competitive edge.

3. Development & Marketing Consultant (Dr. Zafer ATAKAN'S Clinic, Istanbul, Turkey & Volonte Grup Uk):
- Strategic Focus: Played a pivotal role in establishing Dr. Zafer Atakan's Clinic as a frontrunner in medical tourism through meticulous business planning and strategic alliances.
- Achievements: Implemented strategic growth imperatives, optimized digital platforms, helming impactful marketing endeavors, culminating in exponential revenue upsurge and amplified global footprint.

4. Luxury Brand Builder Consultant (SYMRISE & BY SHAMS Parfumes, Dubai, UAE):
- Strategic Focus: Spearheaded the inception and promotion of a luxury fragrance line, architecting comprehensive brand augmentation strategies.
- Achievements: Successfully launched 12 distinctive luxury fragrances, managed agile project frameworks, devised innovative marketing schemas, augmenting brand visibility and diversifying product arrays.

5. Business Consultant (SM Medical, Istanbul, Turkey):
- Strategic Focus: Instrumental in the genesis of SM MEDICAL, implementing impactful sales and marketing stratagems, carving out a formidable market presence.
- Achievements: Contributed to the nascent triumph of SM MEDICAL through astute strategic delineations, meticulous execution, paving the path for sustained expansion and market infiltration.

Sales And Marketing Manager at Ultimart Agency & Fabrica Sanat
  • Algeria - Algiers
  • November 2007 to January 2023

As a strategic leader, I developed and implemented master plans aligned with the company's pre-established financial and technology goals. My role also included leading marketing and sales activities, managing relationships with busi- ness partners and suppliers, and optimizing operational budgets while maintain- ing flexibility to respond to unforeseen challenges. My main goal was to create high-performing, customer-focused teams, while anticipating market trends and developing tailor-made marketing and digital strategies for different industries, including healthcare, tourism, and luxury medical concierge services.
Achievements:
· Designed and executed innovative strategies that resulted in a significant in- crease in sales. For example, I achieved 50% sales growth in the first five years and an average annual increase of between 40% and 64% from 2012 to 2023.
· Effectively managed partnership relationships and suppliers, leading to fruitful and long-lasting collaborations that have strengthened our position in the market. I have built a loyal client portfolio of more than 120 key accounts across different sectors.
· Rigorously optimized operational budgets, demonstrating expertise in financial management.
I was able to streamline costs while maintaining flexibility to handle the unex- pected, resulting in a savings of Betwin 12 % at 20 % on annual expenses.
· Regularly surpassing set sales targets thanks to proactive anticipation of market developments. My strategies have consistently met and exceeded the company's quarterly sales targets.
· Entered into strategic partnership agreements, increasing our market share and expanding our market footprint. For example, I have negotiated loyalty contracts of up to 11 years with key clients, demonstrating my ability to build long-lasting relationships.
· · Mentored and developed high-performing sales teams, with a particular focus on training and mentoring. I built a sales team that generated a significant 25% improvement in quarterly revenue.
· Successfully integrated innovative digital solutions by opening our Fabri- ka Sanat Digital Agency in 2016 to improve operational efficiency and provide state-of-the-art services to clients.
I led the integration of a digitalization solution for a pop-up hospital, enabling accurate medical monitoring of patients and providing the Ministry of Health with a detailed database of diabetes across the country.

Senior Project Manager at Idylle Consult Agency
  • Algeria - Algiers
  • September 2002 to January 2005

Threeyearsofexperienceworkingunderrenownedinternationalexpertsinman- agement and marketing.
• Developed expertise in sales development, contract negotiation, and client rela- tionship management.
• Proficient in account management, advertising strategy, market analysis, and team coordination.
• Achieved exceptional results through successful implementation of cross-mar- keting initiatives and impactful presentations.
• Efficiently managed event administrative logistics.
• Built a reputation for professionalism and success.
• Contributed significantly to marketing and event management fields.

Junior Project Manager at Euro RSCG Algeria
  • Algeria - Algiers
  • February 2000 to June 2002

Developed expertise in sales development, contract negotiation, and client rela- tionship management.
• Proficient in account management, advertising strategy, market analysis, and team coordination.
• Achieved exceptional results through successful implementation of cross-mar- keting initiatives and impactful presentations.
• Efficiently managed event administrative logistics.

Education

Higher diploma, Business Digital Transformation
  • at Digital Transformation
  • January 2024
Master's degree, Marketing And Advertising
  • at iicom
  • September 2003

Marketing & Communication International Institute of Communication (IICOM) / Algeria, Algiers

Master's degree, Business And Management
  • at iicom
  • September 2002

Master of Business Administration (MBA) International Institute of Communication (IICOM / Algeria, Algiers Marketing, Business Administration

Higher diploma, Animal Sciences And Veterinary Medicine
  • at Blida 1 University - Saad Dahlab
  • September 1999
Bachelor's degree, Scientific And Technical Education
  • at High School / Al
  • July 1993

Baccalauréat Lotfi High School / Algeria, Oran Natural science

Specialties & Skills

Negotiation
Management
E business
Problem Solving
Project Management
Digital Marketing , Advertising , Event Strategy
Project Management
Thinking and Problem Solving
Team Management and Leadership
Sales Strategy
Innovation and Creativity
Strategic Development and Anticipation
Communication and Collaboration
Marketing Management
Microsoft Office
Key Account Management
Customer Service
Administration
Negotiation
Marketing
Management
Digital Marketing
Business Development
Social Media Marketing
Marketing Strategy
Marketing Mix
Market Research
Marketing Communications
Marketing Research

Languages

Arabic
Native Speaker
English
Expert
French
Native Speaker
Turkish
Intermediate
Spanish
Beginner

Training and Certifications

• Public Talking Certified (Certificate)
Date Attended:
June 2019
Valid Until:
June 2020
CBT Cognitive Behavioural Therapist Certified (Training)
Training Institute:
CTB INSTITUTE UK
Date Attended:
March 2020
Duration:
90 hours
Negotiation Skills and Inter-communication Coach Certified (Training)
Training Institute:
New Skills Academy
Date Attended:
June 2019
Duration:
120 hours
Esthetique & Injections Technics Trainer Diploma (Training)
Training Institute:
Aesthetic Academy Turkey
Date Attended:
April 2022
Duration:
50 hours
Digital Marketing Certificate (Certificate)
Date Attended:
February 2021
Luxury Perfumes, Oils, Cosmetics, and Parapharmacy Products Trainers for Entrepreneurship Certifie (Training)
Training Institute:
Algerian Commerce Ministery _ Trainers Istitute
Date Attended:
September 2021
Duration:
576 hours

Hobbies

  • Business & Life Coaching
    During COVID-19, I supported 400+ micro-entrepreneurs with business coaching, inspired by my father's advice to see crises as opportunities. I pursued 39 new certifications, reshaping my approach to work, offering innovative solutions.
  • YOGA
    Silver Medal Olympic Yoga Games 2011